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Whirlpool Corporation (WHR)

Consumer Discretionary · Home appliances manufacturing

The leading kitchen and laundry appliance manufacturer transforming its portfolio toward higher-growth markets with connected, innovatively-designed products across premium and mainstream brands.

What Whirlpool Corporation does

Whirlpool Corporation manufactures and markets a full line of major home appliances—including laundry appliances, refrigerators, cooking appliances, and dishwashers—as well as small domestic appliances like the KitchenAid stand mixer, operating through three segments: MDA North America, MDA Latin America, and SDA Global. With a 114-year history and approximately $16 billion in annual net sales, the company serves consumers in nearly every country worldwide while pursuing a portfolio transformation to become a higher-growth, higher-margin business. The company emphasizes innovation, such as connected appliances with WiFi and voice control capabilities, and has divested its European and Middle East operations to focus on the Americas and select emerging markets.

Themes: ["Major domestic appliances (kitchen and laundry)","Small domestic appliances and kitchen gadgets","Connected home / IoT appliances","Refrigeration","Laundry appliances","Cooking appliances","Dishwashers","Brand portfolio (Whirlpool, KitchenAid, JennAir)"]

Fundamentals

Dividend: yield +6.8%; 1-year non-decreasing per-share dividend streak (SEC XBRL).

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Key risks (from latest filing)

["Intense competition in the home appliance industry and rapidly changing retail environment, including direct-to-consumer sales channel disruption","Supply chain volatility for critical parts, components and manufacturing equipment; fluctuations in cost of key materials including steel, resins, and base metals","Dependence on maintaining relationships with significant trade customers and builders; exposure to foreign currency fluctuations and tariffs impacting international operations"]

See WHR's biggest risks from its latest 10-Q →

Competitors & peers

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Fundamentals: Finnhub, as of 2026-07-09. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-07-09.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.