BETTER HOME FINANCE HOLDING CLASS (BETR) competitors & alternatives
Financials · NASDAQ
BETTER HOME FINANCE HOLDING CLASS (BETR)'s top competitors and alternatives — its most similar public companies — include Rocket Companies (RKT), BLEND LABS INC CLASS A (BLND), SECURITY NATIONAL FINANCIAL CORP C (SNFCA), Figure Technology Solutions (FIGR), LOANDEPOT INC CLASS A (LDI), AXOS FINANCIAL INC (AX), FINANCE OF AMERICA COMPANIES INC C (FOA), Zillow (Class A) (ZG), nCino (NCNO), COLONY BANKCORP INC (CBAN), PRIMIS FINANCIAL CORP (FRST) and SoFi (SOFI). These are BETTER HOME FINANCE HOLDING CLASS's closest public-company peers by sub-industry, sector and business themes and is informational only — not financial advice.
Top BETR competitors & alternatives
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Rocket CompaniesRKTFinancials
Rocket Companies is an AI-powered fintech ecosystem providing a vertically integrated digital platform for home buying, mortgage financing, and personal…
$13.44 (as of 2026-07-22) · market cap $38.0B
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BLEND LABS INC CLASS ABLNDInformation Technology
Blend Labs builds cloud-based software that automates end-to-end digital lending and banking experiences for financial institutions, earning transaction-based…
$1.73 (as of 2026-07-22) · market cap $419M
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SECURITY NATIONAL FINANCIAL CORP CSNFCAFinancials
A diversified financial services holding company integrating niche life insurance products, funeral/cemetery services, and mortgage lending.
$9.39 (as of 2026-07-22) · market cap $253M
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Figure Technology SolutionsFIGRFinancials
Figure uses blockchain technology to disrupt consumer lending and capital markets by automating loan origination, dramatically cutting costs, and tokenizing…
$30.04 (as of 2026-07-22) · market cap $7.0B
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LOANDEPOT INC CLASS ALDIFinancials
A digital-first mortgage originator and servicer offering conventional, jumbo, FHA/VA, and home equity lending solutions with a focus on underserved and…
$1.03 (as of 2026-07-22) · market cap $348M
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AXOS FINANCIAL INCAXFinancials
Axos Financial is a digitally-native, diversified banking and financial services firm serving consumers and businesses through an efficient, branchless model.
$97.11 (as of 2026-07-22) · market cap $5.5B
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FINANCE OF AMERICA COMPANIES INC CFOAFinancials
FOA unlocks home equity for retirement-focused seniors through reverse mortgages and home equity loans, monetizing portfolios through institutional investor…
$23.67 (as of 2026-07-22) · market cap $212M
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Zillow (Class A)ZGReal Estate
Zillow is a leading digital residential real estate platform that integrates home search, rentals, and mortgage financing into a seamless, technology-driven…
$31.35 (as of 2026-07-22) · market cap $7.5B
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nCinoNCNOInformation Technology
nCino embeds AI-driven intelligence and workflow automation into a unified cloud platform that helps financial institutions consolidate legacy systems and…
$16.60 (as of 2026-07-22) · market cap $1.8B
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COLONY BANKCORP INCCBANFinancials
Colony Bankcorp is a community-focused bank holding company providing diverse commercial and retail banking, insurance, and loan services across the…
$20.56 (as of 2026-07-22) · market cap $434M
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PRIMIS FINANCIAL CORPFRSTFinancials
A $4B Virginia-based community bank combining traditional branch banking with digital innovation, healthcare-focused lending through Panacea Financial, and…
$15.75 (as of 2026-07-22) · market cap $395M
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SoFiSOFIFinancials
An all-in-one digital financial services platform that helps members borrow, save, spend, invest and protect their money through an integrated mobile app,…
$17.07 (as of 2026-07-22) · market cap $21.9B
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Peers are BETTER HOME FINANCE HOLDING CLASS's closest public companies by shared sub-industry, sector and business themes. See the full profile: BETTER HOME FINANCE HOLDING CLASS (BETR).
Last updated 2026-07-22.
Informational only — NOT financial advice. Company data is sourced from SEC EDGAR + Finnhub and shown with its as-of date.