ADT Inc. (ADT)
Consumer Discretionary · security & alarm services · NYSE
A leading provider of monitored security, smart home, and fire detection systems for homes and small businesses in the United States.
What ADT Inc. does
ADT Inc. provides security, automation, and smart home solutions for residential and small business customers in the United States. The company offers professional installation, monitoring services, and ongoing maintenance of security systems, including video surveillance, access control, and fire detection. Its portfolio includes both professionally monitored security systems and self-setup smart home products.
Themes: smart home / IoT, security & safety monitoring, subscription-based services
Fundamentals
- Price$7.38 as of 2026-08-21 close
- Market cap$5.6B as of 2026-08-21
- 1-year return-14.6% 2025-08-21 close $8.64 → 2026-08-21 close $7.38
- P/E8.10 as of 2026-08-24
- Net margin+11.9% as of 2026-08-24
- Gross margin+80.7% as of 2026-08-24
- ROE+16.7% as of 2026-08-24
- Debt / equity2.21 as of 2026-08-24
- Revenue growth (YoY)+2.1% as of 2026-08-24
- Revenue CAGR (3y)+5.4% SEC XBRL
- Beta1.05 as of 2026-08-24
- Last reported earnings2026-07-30 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +2.3%; at least 4 years of non-decreasing per-share dividends (SEC XBRL) — we do not hold the year before it, so the real streak may be longer.
How ADT compares in its sector
- price-to-earnings ratiobottom 10% 266 covered Consumer Discretionary peers, as of 2026-08-24
- net profit margintop 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating margintop 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross margintop 10% 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitymiddle range 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRmiddle range 325 covered Consumer Discretionary peers
- indicated dividend yieldmiddle range 162 covered Consumer Discretionary peers, as of 2026-08-24
- free cash flow (absolute dollars, latest fiscal year)top 10% 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
ADT is not currently in any published Top 10 list. Its scores are below.
Long-term score
50.5 #477 of 987 scored · #31 of 115 in Consumer Discretionary
Valuation 85th (price to earnings 8.1, price to book 1.6) and profitability 65th (operating margin 25.3%, return on equity 16.7%); weakest is long-term trend (32nd, a "death cross" — its 50-day average is below its 200-day).
Short-term score
49.1 #857 of 1,704 scored · #92 of 186 in Consumer Discretionary
Setup 69th: no fresh 20-day breakout up or down; catalysts 58th: open-market insider buys in 90 days 20, the analyst consensus rating is unchanged since the prior reading; weakest is volume and participation 6th: trading volume is about normal versus its 30-day average.
Scores as of 21 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 2.
Dividend coverage (FY2025)
Covered by reported results. In FY2025, ADT's dividend was covered by reported results (earnings payout 31%, free-cash-flow payout 11%). This describes past coverage, not a forecast.
- Earnings payout31% dividends / net income
- Free-cash-flow payout11% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How ADT Inc. looks technically
ADT Inc. (ADT) is trading 0.1% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 168 trading days ago — a "death cross", a bearish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 25, with buyers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 53, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 8 trading days ago (its momentum flipped negative). It made a new 20-day high about 15 trading days ago. It is 17.4% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 0.1% below its 200-day average, the long-term trend line — a long-term downtrend | -0.1% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $7.02 | $7.02 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $7.39 | $7.39 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing high 18 calendar days ago — the swings before that are what the structure reading is measured on | 18 sessions |
| Wave structure | its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in the fourth leg, a pullback against that upward direction; the labelling fails if price closes below 7.235. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a completed three-part correction. | possible upward five-wave sequence, in wave 4 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 168 trading days ago — a "death cross", a bearish long-term signal | 168 sessions |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 25, with buyers in control | 25.3 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 53, neither overbought (above 70) nor oversold (below 30) | 53.0 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($7.18 to $7.90) — its "stochastic" reading is 28 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 27.8 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 8 trading days ago (its momentum flipped negative) | 8 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $8.94 | $8.94 |
|---|---|---|
| From the 52-week high | it is 17.4% below its 52-week high (its highest price of the past year) | -17.4% |
| Above the 52-week low | it is 18.3% above its 52-week low (its lowest price of the past year) | +18.3% |
| Below the 52-week high | it is 17.4% below its highest point of the past year | 17.4% |
| Since a 20-day breakout | it made a new 20-day high about 15 trading days ago | 15 sessions |
| Since a 55-day breakout | it made a new 55-day high about 15 trading days ago | 15 sessions |
| All-time high | its highest closing price on record is $17.21 (set on 2020-08-03) | $17.21 |
| Given back of the 52-week move | over the past year its closes ranged ($6.30 to $8.85), and it has recovered roughly a third of its fall from last year’s high — 42% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $7.88 to $7.96. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 42.4% |
| From the all-time high | it is 57.1% below its all-time high | -57.1% |
| Nearest price level | it is trading 0.9% above a support level at $7.32 — a price it turned at 7 times since 2024-11-15, most recently on 2026-07-17. Since 2024-08-21 it has 5 such levels below the current price and 6 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -0.9% |
| All-time low | its lowest closing price on record is $3.40 (set on 2020-03-23) | $3.40 |
| Above the all-time low | it is 116.7% above its all-time low | +116.7% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 41st percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.1847 between its high and its low — about 2.5% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.1847 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $7.08 and $7.87 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $7.08 – $7.48 – $7.87 |
| Typical daily range (% of price) | its price moves about 2.5% in a typical session — calmer than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 2.5% |
| Stretch from the 200-day average | it is sitting essentially on its 200-day average price (0.1% below it in plain percentage terms) | at its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.52× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 5 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 5 sessions ago |
|---|---|---|
| Since a hammer | 6 sessions ago, after a stretch of decline, it sold off hard during the session and then closed back near its high — a "hammer", the long lower wick showing the drop was bought back before the close | 6 sessions ago |
Price gaps
1
| Gap at the open | it opened on 2026-08-21 0.8% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.8% |
|---|
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 4.8 percentage points (the stock gained 7.1% while the market gained 2.3%) | +4.8% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 2.3 percentage points (the stock gained 5.4% while the market gained 3.1%) | +2.3% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 17.8 percentage points (the stock lost 6.7% while the market gained 11.1%) | -17.8% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 35.1 percentage points (the stock lost 14.6% while the market gained 20.5%) | -35.1% |
Signal agreement
2
| Bullish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bullish state: a strong uptrend, with buyers in control, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 2 of 9 |
|---|---|---|
| Bearish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, MACD momentum is negative, lagging the market over 6 months — these describe past price behaviour, not a forecast | 4 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 5.6% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 3.3% of the share price. | +5.6% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 3% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $7.19 — a volume-weighted average of daily closes over 158 sessions, not a true tick-by-tick VWAP. | +2.7% |
|---|---|---|
| Vs the average paid since it last reported | the price is 2% below the average price paid since it last reported on 2026-07-30 (its 10-Q), so the typical buyer over that stretch is under water. That average is $7.54 — a volume-weighted average of daily closes over 17 sessions, not a true tick-by-tick VWAP. | -2.1% |
Price levels it has turned at before
ADT last closed at $7.38 on 2026-08-21. Since 2024-08-21 it has turned at 5 prices below its last close and 6 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $7.32 | Support | 0.9% below the last close | turned there 7 times · 2024-11-15 to 2026-07-17 |
| $7.48 | Resistance | 1.4% above the last close | turned there four times · 2024-09-19 to 2026-02-12 |
| $7.13 | Support | 3.4% below the last close | turned there twice · 2024-10-31 to 2026-05-22 |
| $7.74 | Resistance | 4.9% above the last close | turned there 7 times · 2024-11-27 to 2026-04-30 |
| $6.88 | Support | 6.7% below the last close | turned there four times · 2024-09-12 to 2026-07-07 |
| $7.96 | Resistance | 7.9% above the last close | turned there 8 times · 2024-11-11 to 2026-08-03 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in leg 4 of five, a pullback against that direction.
This labelling fails — stops being a possible reading at all — if it closes below $7.24.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $7.36 and $7.68 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a completed three-part correction, which fails on a close above $7.96.
This reading has stood for 3 trading days, since 2026-08-19.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · in a strong, established uptrend (ADX) · lagging the market · Under water since its last earnings report (below the anchored VWAP) · Trading above the Ichimoku cloud · Near a support level (sitting on a price it has bounced off before) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (2.50 mean, 1=Strong Buy…5=Strong Sell) — 5 analysts
- Mean price target$8.23 range $7.00 – $9.00; median $8.50
Analyst estimates, as of 2026-08-24. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for ADT
- Consensus EPS estimate$0.2301 next reporting period, as of 2026-08-24
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["significant indebtedness and interest expense requirements","dependence on subscriber retention and potential for churn in a competitive market","risks associated with the integration and performance of complex technology and security infrastructures"]
What changed in the latest 10-Q
AI-assisted comparison of ADT's 10-Q filed 2026-04-30 against the prior one filed 2025-11-04.
Management's Discussion & Analysis (MD&A)
- Added:
- Added reference to 'our 2025 Annual Report' (newer filing, filed 2026-04-30) versus 'our 2024 Annual Report' (older filing, filed 2025-11-04)
- Added page number '28' at end of KEY PERFORMANCE INDICATORS section in newer filing
- Added 'Adjusted EPS' subsection before 'Adjusted EBITDA' subsection in newer filing, reordering KPI metric descriptions
- Added statement: 'As of March 31, 2026, we served approximately 6.1 million security monitoring service subscribers' (newer filing, filed 2026-04-30)
- Added phrase 'A 100 basis point change in customer attrition typically has approximately a $40 million impact on recurring revenue on an annualized basis' (newer filing, filed 2026-04-30)
- Added statement: 'As of March 31, 2026, gross customer revenue attrition was 13.1%, as compared to 12.6% in the prior year, driven by higher non-payment disconnects slightly offset by fewer relocations and voluntary disconnects' (newer filing, filed 2026-04-30)
- Removed:
- Removed 'Unless otherwise noted, our results of operations discussed below relate to continuing operations' disclaimer from TRENDS section (older filing, filed 2025-11-04)
- Removed subscriber count detail: '(including approximately 200 thousand subscribers associated with the Multifamily business that was divested on October 1, 2025)' (older filing, filed 2025-11-04)
- Removed phrase: 'For example, a 1% change in customer attrition typically has approximately a $40 million impact on recurring revenue on an annualized basis' (older filing, filed 2025-11-04)
- Removed page number '30' at end of KEY PERFORMANCE INDICATORS section (older filing, filed 2025-11-04)
- Removed reordering where 'Total Revenue' appeared before 'End-of-Period Recurring Monthly Revenue' in older filing; newer filing places RMR first
- Reworded:
- Changed reference date from 'As of September 30, 2025' to 'As of March 31, 2026' for subscriber count (newer filing, filed 2026-04-30)
- Changed subscriber count from 'approximately 6.3 million' to 'approximately 6.1 million' (newer filing, filed 2026-04-30)
- Reordered KPI metric presentation: 'Total Revenue' section moved after 'Gross Customer Revenue Attrition' section in newer filing versus appearing before 'End-of-Period Recurring Monthly Revenue' in older filing
- Changed attrition metric phrasing from 'a 1% change' to 'a 100 basis point change' (equivalent expression, newer filing, filed 2026-04-30)
- Notes:
- Newer filing text appears truncated at 'Relocations are sensitive to c' and older filing text truncated at 'As of Se', limiting full comparison of TRENDS section
- Page number changes (28 vs 30, 29 vs 31) reflect document pagination differences rather than content substantive changes
Risk Factors
The two filings could not be meaningfully compared for this section.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
1 open-market purchase and 0 open-market sales by insiders in the last 90 days.
- Last 90 days1 buy ($101250) · 0 sells — 1 buying insider
- Last 180 days5 buys ($477415) · 0 sells — 5 buying insiders
Cluster buying: 5 different insiders reported open-market purchases (SEC code P) of ADT within a 30-day window between 2026-05-08 and 2026-05-29. Disclosed Form 4 activity, not a prediction of performance or a buy signal.
Activity heuristic: net buying (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-05-29. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about ADT's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
6 institutional 13F filers reported holding ADT as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 6
- Reported shares held 89,999,717
- Reported value $592,342,522
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 4 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
ADT had 32,738,246 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for ADT because the newest share count we hold predates that settlement by more than 180 days, and a buyback or issuance in between would move the base. The reported figures above are unaffected.
- Reported short interest (shares) 32,738,246
- Prior settlement (shares) 37,041,458
- Reported change -11.62%
- Days to cover (reported) 4.18
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Vivint Smart Home (now part of NRG Energy)
- Resideo Technologies (REZI)
- Alarm.com (ALRM)
- Honeywell International (HON)
- Johnson Controls (JCI)
- Google Nest (GOOGL)
- Amazon Ring (AMZN)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare ADT vs…
Frequently asked questions
What does ADT Inc. (ADT) do?
ADT Inc. provides security, automation, and smart home solutions for residential and small business customers in the United States. The company offers professional installation, monitoring services, and ongoing maintenance of security systems, including video surveillance, access control, and fire detection. Its portfolio includes both professionally monitored security systems and self-setup smart home products.
What sector is ADT Inc. (ADT) in?
ADT Inc. (ADT) is classified in the Consumer Discretionary sector. Its industry is security & alarm services. It trades on NYSE.
Does ADT pay a dividend?
Yes — ADT Inc. (ADT) pays a dividend, with an indicated yield of about 2.34% and at least 4 years of non-decreasing per-share dividends (SEC EDGAR XBRL) — we do not hold the year before it, so the real streak may be longer (market data, as of 2026-08-24). Informational only — not financial advice.
Who are ADT Inc.'s (ADT) competitors?
Notable peers of ADT Inc. (ADT) include Vivint Smart Home (now part of NRG Energy), Resideo Technologies, Alarm.com, Honeywell International and Johnson Controls. This peer set is informational only — not financial advice.
Is ADT Inc. (ADT) overbought or oversold right now?
ADT Inc. (ADT) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 53, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on ADT come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.