Amer Sports (AS)
Consumer Discretionary · Apparel, Accessories & Luxury Goods · NYSE
Amer Sports is a global leader in premium sports and outdoor lifestyle brands, spanning technical apparel, footwear, and equipment.
What Amer Sports does
Amer Sports is a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic. The company designs, develops, manufactures, and distributes a wide range of technical apparel, footwear, equipment, and accessories for various sports and outdoor activities. It operates through a mix of wholesale channels, owned retail stores, and e-commerce platforms.
Recent developments
On September 16, 2026, the company released updated financial guidance for the third quarter of 2026 and provided an updated long-term financial algorithm.
From Amer Sports's filing of 2026-09-16.
Themes: outdoor & adventure gear, premium sportswear, DTC retail expansion, technical apparel
Fundamentals
- Price$27.45 as of 2026-10-08 close
- Market cap$19.2B date unknown (no dated share count)
- 1-year return-20.5% 2025-10-08 close $34.53 → 2026-10-08 close $27.45
- P/E34.02 as of 2026-10-08
- Net margin+6.7% FY2025, SEC XBRL
- Gross margin+57.6% FY2025, SEC XBRL
- ROE+7.6% FY2025, SEC XBRL
- Debt / equity0.15 as of 2026-09-03
- Revenue growth (YoY)+29.0% as of 2026-09-03
- Revenue CAGR (3y)+22.5% SEC XBRL
- Beta1.55 as of 2026-09-03
- Last reported earningsn/a no confirmed date — as a foreign private issuer it reports on Form 6-K, which carries no earnings item code
How AS compares in its sector
- price-to-earnings ratiotop 25% 258 covered Consumer Discretionary peers, as of 2026-10-08
- net profit marginmiddle range 314 covered Consumer Discretionary peers, as of 2026-09-03
- operating marginmiddle range 281 covered Consumer Discretionary peers, as of 2026-09-03
- gross margintop 25% 191 covered Consumer Discretionary peers, as of 2026-09-03
- return on equitymiddle range 293 covered Consumer Discretionary peers, as of 2026-09-03
- 3-year revenue CAGRtop 10% 326 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)top 25% 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
AS is not currently in any published Top 10 list. Its scores are below.
Top 10 score
43.8 #1045 of 1,379 scored · #101 of 155 in Consumer Discretionary
Growth 86th (revenue growth year over year 29%, 3-year revenue CAGR 22.5%) and financial health 60th (debt to equity 0.1, free cash flow margin 7.8%); weakest is trend (16th, trading below its 200-day average).
Scores as of 8 Oct 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 4.
How Amer Sports looks technically
Amer Sports (AS) is trading 20.5% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 126 trading days ago — a "death cross", a bearish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 29, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 44, neither overbought (above 70) nor oversold (below 30). It made a new 20-day low about 16 trading days ago. It is 35.8% below its highest point of the past year. Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 1% of the past ~6 months), which often precedes a bigger move.
Trend
8
| Distance from the 200-day | it is trading 20.5% below its 200-day average, the long-term trend line — a long-term downtrend | -20.5% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $30.38 | $30.38 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $34.53 | $34.53 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing high 16 calendar days ago — the swings before that are what the structure reading is measured on | 16 sessions |
| Wave structure | its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five; the labelling fails if price closes above 28.285. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible downward five-wave sequence, in wave 3 (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 126 trading days ago — a "death cross", a bearish long-term signal | 126 sessions |
| Trend strength (14-day ADX) | a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 29, with sellers in control | 29.4 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 44, neither overbought (above 70) nor oversold (below 30) | 43.9 |
|---|---|---|
| Position in its 14-day range | it is trading around the middle of its 14-day range ($26.49 to $28.29) — its "stochastic" reading is 53 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 53.5 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish) | 13 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $42.76 | $42.76 |
|---|---|---|
| From the 52-week high | it is 35.8% below its 52-week high (its highest price of the past year) | -35.8% |
| Above the 52-week low | it is 5.2% above its 52-week low (its lowest price of the past year) | +5.2% |
| Below the 52-week high | it is 35.8% below its highest point of the past year | 35.8% |
| Since a 20-day breakout | it made a new 20-day low about 16 trading days ago | 16 sessions |
| Since a 55-day breakout | it made a new 55-day low about 16 trading days ago | 16 sessions |
| All-time high | its highest closing price on record is $42.76 (set on 2026-02-20) | $42.76 |
| Given back of the 52-week move | over the past year its closes ranged ($26.27 to $41.96), and it has recovered only a small part of its fall from last year’s high — 8% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $35.97 to $36.47. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 7.5% |
| From the all-time high | it is 35.8% below its all-time high | -35.8% |
| Nearest price level | it is trading 3.0% below a resistance level at $28.27 — a price it turned at three times since 2025-01-13, most recently on 2026-09-22. Since 2024-10-08 it has 3 such levels below the current price and 12 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +3.0% |
| All-time low | its lowest closing price on record is $10.11 (set on 2024-08-05) | $10.11 |
| Above the all-time low | it is 171.5% above its all-time low | +171.5% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 1% of the past ~6 months), which often precedes a bigger move | 1st percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.8928 between its high and its low — about 3.3% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.8928 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $26.39 and $28.12 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $26.39 – $27.26 – $28.12 |
| Typical daily range (% of price) | its price moves about 3.3% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.3% |
| Stretch from the 200-day average | it is trading 7.9 daily ranges below its 200-day average price (20.5% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 7.9 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.94× |
|---|
Analyst
2
| Change in the average price target | analysts have cut their average price target by 0.4% since the prior reading | -0.4% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a hammer | 3 sessions ago, after a stretch of decline, it sold off hard during the session and then closed back near its high — a "hammer", the long lower wick showing the drop was bought back before the close | 3 sessions ago |
|---|---|---|
| Since a bullish engulfing | today it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | today |
Price gaps
3
| Gap at the open | it opened on 2026-10-08 1.2% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -1.2% |
|---|---|---|
| Open gap | it gapped 3.7% below the previous close 41 sessions ago and has not traded back through the level it left behind at 36.17 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -3.7% |
| Gap filled | a 4.1% gap up opened on 2026-08-18 has been "filled" 34 sessions ago — price traded back through the level the gap left behind, and it took 2 sessions to close | 34 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 5.4 percentage points (the stock lost 4.3% while the market gained 1.0%) | -5.4% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 22.8 percentage points (the stock lost 19.0% while the market gained 3.8%) | -22.8% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 36.5 percentage points (the stock lost 19.0% while the market gained 17.5%) | -36.5% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 35.5 percentage points (the stock lost 20.5% while the market gained 15.0%) | -35.5% |
Signal agreement
2
| Bullish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bullish state: MACD momentum is positive — these describe past price behaviour, not a forecast | 1 of 9 |
|---|---|---|
| Bearish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, a strong downtrend, with sellers in control, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 15% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 3.7% of the share price. | -15.5% |
|---|
Volume-weighted price
1
| Vs this year’s average price paid | the price is 18% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $33.64 — a volume-weighted average of daily closes over 187 sessions, not a true tick-by-tick VWAP. | -18.4% |
|---|
Price levels it has turned at before
AS last closed at $27.45 on 2026-10-08. Since 2024-10-08 it has turned at 3 prices below its last close and 12 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $28.27 | Resistance | 3.0% above the last close | turned there three times · 2025-01-13 to 2026-09-22 |
| $26.09 | Support | 5.0% below the last close | turned there twice · 2025-02-25 to 2026-09-18 |
| $29.57 | Resistance | 7.7% above the last close | turned there three times · 2024-12-17 to 2025-10-14 |
| $25.15 | Support | 8.4% below the last close | turned there twice · 2025-03-10 to 2025-04-23 |
| $31.38 | Resistance | 14.3% above the last close | turned there twice · 2025-01-06 to 2025-02-26 |
| $17.38 | Support | 36.7% below the last close | turned there twice · 2024-10-23 to 2024-10-31 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five.
This labelling fails — stops being a possible reading at all — if it closes above $28.29.
It is the only labelling that fits these swings, though its proportions are not the textbook ones.
On past moves of this shape the leg has usually ended somewhere between $9.61 and $16.74 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
This reading has stood for 8 trading days, since 2026-09-29.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · in a Bollinger Band volatility squeeze · lagging the market · Printed a bullish engulfing pair · Stretched far below its 200-day average (6+ daily ranges) | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low · bollinger bands
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingStrong Buy (1.31 mean, 1=Strong Buy…5=Strong Sell) — 25 analysts
- Mean price target$47.45 range $31.00 – $67.00; median $47.00
Analyst estimates, as of 2026-10-05. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for AS
- Consensus EPS estimate$0.3468 next reporting period, as of 2026-10-05
- Estimate change, 30 days+$0.00938 (+2.8%) from $0.3374, on 2026-09-01, 34-day window
- Readings revised upward50% of 6 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Significant dependency on the successful performance of iconic brands like Arc'teryx and Salomon.","Potential disruption to global IT systems and cybersecurity threats leading to data breaches.","Risks associated with managing global supply chains and fluctuating inventory net realizable values."]
Insider activity (SEC Form 4)
0 open-market purchases and 2 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 30 days · read to 2026-10-040 buys · 1 sell ($3M) — 1 selling insider
- Last 90 days · read to 2026-10-040 buys · 2 sells ($3M) — 2 selling insiders
- Last 180 days · read to 2026-10-040 buys · 11 sells ($33M) — 5 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-09-15. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about AS's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Short interest (FINRA)
AS had 13,334,604 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for AS because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 13,334,604
- Prior settlement (shares) 10,679,278
- Reported change 24.86%
- Days to cover (reported) 1.71
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Nike (NKE)
- Adidas (ADDYY)
- VF Corporation (VFC)
- Columbia Sportswear (COLM)
- Under Armour (UAA)
- PUMA (PUMSY)
- Deckers Outdoor (DECK)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare AS vs…
Amer Sports is found in…
Frequently asked questions
What does Amer Sports (AS) do?
Amer Sports is a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic. The company designs, develops, manufactures, and distributes a wide range of technical apparel, footwear, equipment, and accessories for various sports and outdoor activities. It operates through a mix of wholesale channels, owned retail stores, and e-commerce platforms.
What sector is Amer Sports (AS) in?
Amer Sports (AS) is classified in the Consumer Discretionary sector. Its industry is Apparel, Accessories & Luxury Goods. It trades on NYSE.
Who are Amer Sports's (AS) competitors?
Notable peers of Amer Sports (AS) include Nike, Adidas, VF Corporation, Columbia Sportswear and Under Armour. This peer set is informational only — not financial advice.
Is Amer Sports (AS) overbought or oversold right now?
Amer Sports (AS) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 44, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on AS come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest; prices are market data, as of 2026-09-03; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.