BellRing Brands (BRBR)
Consumer Staples · packaged foods · NYSE
BellRing Brands is a high-growth consumer nutrition company specializing in protein-based shakes and powders for health-focused consumers.
What BellRing Brands does
BellRing Brands is a consumer products holding company focused on the protein-based nutrition category. The company develops, manufactures, and markets branded products, including ready-to-drink protein shakes and powders, primarily targeting health-conscious consumers.
Themes: health and wellness, protein nutrition, functional foods
Fundamentals
- Price$7.99 as of 2026-10-08 close
- Market cap$929M as of 2026-07-28 (share count; price 2026-10-08)
- 1-year return-77.0% 2025-10-08 close $34.79 → 2026-10-08 close $7.99
- P/E5.61 as of 2026-10-08
- Net margin+9.3% FY2025, SEC XBRL
- Gross margin+33.3% FY2025, SEC XBRL
- Debt / equity0.00 as of 2026-09-03
- Revenue growth (YoY)+5.9% as of 2026-09-03
- Revenue CAGR (3y)+19.1% SEC XBRL
- Beta0.64 as of 2026-09-03
- Last reported earnings2026-08-04 SEC EDGAR Form 8-K (Item 2.02)
How BRBR compares in its sector
- price-to-earnings ratiobottom 10% 91 covered Consumer Staples peers, as of 2026-10-08
- net profit marginmiddle range 105 covered Consumer Staples peers, as of 2026-09-03
- operating margintop 25% 98 covered Consumer Staples peers, as of 2026-09-03
- gross marginmiddle range 93 covered Consumer Staples peers, as of 2026-09-03
- 3-year revenue CAGRtop 10% 109 covered Consumer Staples peers
- free cash flow (absolute dollars, latest fiscal year)middle range 110 covered Consumer Staples peers, as of FY2025
Position among covered Consumer Staples companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How BellRing Brands looks technically
BellRing Brands (BRBR) is trading 47.3% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 332 trading days ago — a "death cross", a bearish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 46, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 37, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 2 trading days ago (its momentum flipped positive). It made a new 20-day low about 6 trading days ago. It is 78.4% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 47.3% below its 200-day average, the long-term trend line — a long-term downtrend | -47.3% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $9.91 | $9.91 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $15.15 | $15.15 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing low 7 calendar days ago — the swings before that are what the structure reading is measured on | 7 sessions |
| Wave structure | its recent swings can be read as a completed five-part downward sequence — the pattern Elliott-wave chartists call an impulse — which on that reading would now be due a pullback rather than more of the same; the labelling fails if price closes below 7.33. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible five-wave downward sequence, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 332 trading days ago — a "death cross", a bearish long-term signal | 332 sessions |
| Trend strength (14-day ADX) | a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 46, with sellers in control | 45.6 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 37, neither overbought (above 70) nor oversold (below 30) | 37.2 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($7.33 to $9.30) — its "stochastic" reading is 33 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 33.4 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 2 trading days ago (its momentum flipped positive) | 2 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $36.95 | $36.95 |
|---|---|---|
| From the 52-week high | it is 78.4% below its 52-week high (its highest price of the past year) | -78.4% |
| Above the 52-week low | it is 9.0% above its 52-week low (its lowest price of the past year) | +9.0% |
| Below the 52-week high | it is 78.4% below its highest point of the past year | 78.4% |
| Since a 20-day breakout | it made a new 20-day low about 6 trading days ago | 6 sessions |
| Since a 55-day breakout | it made a new 55-day low about 6 trading days ago | 6 sessions |
| All-time high | its highest closing price on record is $80.67 (set on 2025-01-30) | $80.67 |
| Given back of the 52-week move | over the past year its closes ranged ($7.40 to $36.23), and it has recovered only a small part of its fall from last year’s high — 2% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $25.22 to $26.14. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 2.0% |
| From the all-time high | it is 90.1% below its all-time high | -90.1% |
| Nearest price level | it is trading 26.7% below a resistance level at $10.13 — a price it turned at twice since 2026-08-04, most recently on 2026-08-17. Since 2024-10-08 it has 0 such levels below the current price and 13 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +26.7% |
| All-time low | its lowest closing price on record is $7.33 (set on 2026-10-01) | $7.33 |
| Above the all-time low | it is 9.0% above its all-time low | +9.0% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 57th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.4453 between its high and its low — about 5.6% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.4453 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $6.95 and $9.64 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $6.95 – $8.29 – $9.64 |
| Typical daily range (% of price) | its price moves about 5.6% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 5.6% |
| Stretch from the 200-day average | it is trading 16.1 daily ranges below its 200-day average price (47.3% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 16.1 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.35× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Price gaps
2
| Gap at the open | it opened on 2026-10-08 1.0% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +1.0% |
|---|---|---|
| Gap filled | a 2.7% gap up opened on 2026-09-22 has been "filled" 12 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 12 sessions ago |
Price streaks
1
| Closing streak | it has closed higher 2 sessions in a row, a +3.9% move over the run — an unbroken run of up days, which describes what has already happened and says nothing about the next session | 2 sessions up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 19.4 percentage points (the stock lost 18.4% while the market gained 1.0%) | -19.4% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 43.2 percentage points (the stock lost 39.4% while the market gained 3.8%) | -43.2% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 66.7 percentage points (the stock lost 49.2% while the market gained 17.5%) | -66.7% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 92.0 percentage points (the stock lost 77.0% while the market gained 15.0%) | -92.0% |
Signal agreement
2
| Bullish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bullish state: MACD momentum is positive — these describe past price behaviour, not a forecast | 1 of 9 |
|---|---|---|
| Bearish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, a strong downtrend, with sellers in control, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 30% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 3.2% of the share price. | -29.7% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 43% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $13.91 — a volume-weighted average of daily closes over 188 sessions, not a true tick-by-tick VWAP. | -42.5% |
|---|---|---|
| Vs the average paid since it last reported | the price is 18% below the average price paid since it last reported on 2026-08-04 (its 10-Q), so the typical buyer over that stretch is under water. That average is $9.71 — a volume-weighted average of daily closes over 47 sessions, not a true tick-by-tick VWAP. | -17.7% |
Price levels it has turned at before
BRBR last closed at $7.99 on 2026-10-08. Since 2024-10-08 it has turned at 0 prices below its last close and 13 above; the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $10.13 | Resistance | 26.7% above the last close | turned there twice · 2026-08-04 to 2026-08-17 |
| $14.22 | Resistance | 77.9% above the last close | turned there three times · 2026-04-10 to 2026-07-28 |
| $17.11 | Resistance | 114.2% above the last close | turned there twice · 2026-02-12 to 2026-04-06 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now complete.
This labelling fails — stops being a possible reading at all — if it closes below $7.33.
It is the only labelling that fits these swings, though its proportions are not the textbook ones. It was chosen from 3 labellings that survived the rules, counting shorter readings of the same bars.
This reading has stood for 1 trading day, since 2026-10-08.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · MACD just crossed bullish (12/26/9) · lagging the market · Stretched far below its 200-day average (6+ daily ranges) · Under water since its last earnings report (below the anchored VWAP) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (2.07 mean, 1=Strong Buy…5=Strong Sell) — 12 analysts
- Mean price target$14.71 range $10.00 – $20.00; median $14.50
Analyst estimates, as of 2026-10-07. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for BRBR
- Consensus EPS estimate$0.2296 next reporting period, as of 2026-10-07
- Estimate change, 30 days$0.00 (0.0%) from $0.2296, on 2026-09-02, 35-day window
- Readings revised upward0% of 5 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["significant long-term debt levels","volatility in raw material and commodity costs","intense competition in the nutrition category"]
What changed in the latest 10-Q
AI-assisted comparison of BRBR's 10-Q filed 2026-08-04 against the prior one filed 2026-05-05.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing adds 'freight' to the list of input costs subject to inflationary pressures in the Market Trends section (filed 2026-08-04).
- Newer filing adds 'logistical constraints' as a factor contributing to inflationary pressures (filed 2026-08-04).
- Newer filing adds 'inventory optimization actions' to the list of mitigation initiatives (filed 2026-08-04).
- Newer filing changes mitigation expectation language to state initiatives 'may only partially offset these pressures' rather than 'we expect to partially offset these pressures' (filed 2026-08-04).
- Newer filing states the Middle East conflict 'has disrupted global energy markets, which has resulted in higher energy prices and increased inflationary pressures' (filed 2026-08-04).
- Newer filing adds 'A prolonged conflict has the potential to disrupt global supply chains and consumer demand' (filed 2026-08-04).
- Newer filing adds an 'Items Affecting Comparability' subsection discussing a provision for legal matters of $68.1 million and $69.0 million for the three and nine months ended June 30, 2025 (filed 2026-08-04).
- Removed:
- Older filing states the Middle East conflict 'has the potential to disrupt global energy markets, which could result in higher energy prices, increased inflationary pressures, and indirect impacts on global supply chains and consumer demand' (filed 2026-05-05).
- Older filing's mitigation expectation language states 'which we expect to partially offset these pressures' (filed 2026-05-05).
- Reworded:
- Newer filing's results of operations cover three and nine months ended June 30, 2026 vs 2025; older filing covers three and six months ended March 31, 2026 vs 2025 (filed 2026-08-04 vs 2026-05-05).
- Newer filing reports net sales of $570.4M for Q3 2026 and $1,706.4M for nine months; older reports $598.7M for Q3 2026 and $1,136.0M for six months (filed 2026-08-04 vs 2026-05-05).
- Newer filing reports operating profit of $65.4M for Q3 2026 and $209.9M for nine months; older reports $66.0M for Q3 2026 and $144.5M for six months (filed 2026-08-04 vs 2026-05-05).
- Newer filing reports Dymatize sales up $18.5M or 27% for Q3 2026 driven by 21% higher average net selling prices; older reports Dymatize sales down $1.3M or 2% for Q3 2026 driven by 7% lower volumes (filed 2026-08-04 vs 2026-05-05).
- Newer filing reports nine-month operating profit decreased $45.3M or 18%; older reports six-month operating profit decreased $65.9M or 31% (filed 2026-08-04 vs 2026-05-05).
- Newer filing reports a $10.0M finished products inventory reserve charge in higher net product costs for both Q3 and nine months; this charge is not mentioned in older filing (filed 2026-08-04 vs 2026-05-05).
- Newer filing states effective income tax rates of 24.8% and 25.4% for Q3/nine months 2026; older states 26.1% and 25.7% for Q3/six months 2026 (filed 2026-08-04 vs 2026-05-05).
- Newer filing reports weighted-average interest rate of 6.7% for Q3 2026; older reports 6.6% for Q3 2026 (filed 2026-08-04 vs 2026-05-05).
- Notes:
- Newer filing excerpt ends mid-sentence at '25.4% and 23.9% for the nine months ended June 30, 2026 and' so later MD&A sections (e.g., full Income Tax Expense, Liquidity and Capital Resources) are not available for comparison.
- The newer filing includes a 'Table of Contents' page break and page number not present in the older excerpt.
Risk Factors
- Added:
- The newer filing (2026-08-04) adds a reference to the risk factor update previously disclosed in the Quarterly Report on Form 10-Q for the quarter ended March 31, 2026, filed May 5, 2026 (the "Previous Quarterly Report").
- The newer filing (2026-08-04) states that there have been no material changes to risk factors previously disclosed in both the Annual Report and the Previous Quarterly Report.
- Removed:
- The older filing (2026-05-05) contained a full updated risk factor titled "We have incurred, and we will continue to incur, additional fees, costs and expenses to create and maintain the corporate infrastructure to operate as a public company..." and the introductory text stating that it updates and replaces a risk factor from the Annual Report; this risk factor update text is not present in the newer filing.
- The older filing (2026-05-05) stated there had been no material changes to risk factors previously disclosed in the Annual Report; the newer filing (2026-08-04) removed this standalone statement in favor of referencing both the Annual Report and Previous Quarterly Report.
- Reworded:
- The newer filing (2026-08-04) changed the sentence regarding material changes from referencing only "the Annual Report" to referencing "the Annual Report and the Previous Quarterly Report."
- Notes:
- The provided newer filing text includes material beyond the Risk Factors section (Items 2, 5, 6, exhibits, and signatures), which is outside the stated section scope and was not used for the comparison except to confirm boundaries.
- The comparison addresses only the Item 1A. Risk Factors section, as specified, though the provided texts appear to include full Item sections.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
1 open-market purchase and 0 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 90 days · read to 2026-10-041 buy ($20000) · 0 sells — 1 buying insider
- Last 180 days · read to 2026-10-042 buys ($56940) · 0 sells — 2 buying insiders
Activity heuristic: net buying (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-09-08. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about BRBR's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
4 institutional 13F filers reported holding BRBR as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 4
- Reported shares held 24,303,566
- Reported value $314,488,137
reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 1 increased, 3 decreased, 1 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about BRBR's institutional holders → See what each manager we track holds →
Short interest (FINRA)
BRBR had 12,956,703 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
BRBR had 11.1% of its shares outstanding sold short as of the 2026-09-15 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 4.44 days to cover at the same settlement.
- Reported short interest (shares) 12,956,703
- Short interest (% of shares outstanding) 11.1%
- Prior settlement (shares) 11,595,856
- Reported change 11.74%
- Days to cover (reported) 4.44
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- General Mills (GIS)
- Kellogg Company (K)
- The Hershey Company (HSY)
- Nestlé (NSRGY)
- Hormel Foods (HRL)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare BRBR vs…
Frequently asked questions
What does BellRing Brands (BRBR) do?
BellRing Brands is a consumer products holding company focused on the protein-based nutrition category. The company develops, manufactures, and markets branded products, including ready-to-drink protein shakes and powders, primarily targeting health-conscious consumers.
What sector is BellRing Brands (BRBR) in?
BellRing Brands (BRBR) is classified in the Consumer Staples sector. Its industry is packaged foods. It trades on NYSE.
Who are BellRing Brands's (BRBR) competitors?
Notable peers of BellRing Brands (BRBR) include General Mills, Kellogg Company, The Hershey Company, Nestlé and Hormel Foods. This peer set is informational only — not financial advice.
Is BellRing Brands (BRBR) overbought or oversold right now?
BellRing Brands (BRBR) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 37, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on BRBR come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest; prices are market data, as of 2026-09-03; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.