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Dollar General (DG)

Consumer Staples · Discount variety retail

The largest U.S. discount retailer by store count, Dollar General delivers everyday essentials at sub-$10 prices through 20,959 small-box stores, capturing price-sensitive customers through convenience and value.

What Dollar General does

Dollar General is the largest discount retailer in the United States by store count, operating 20,959 small-box stores across 48 U.S. states and Mexico as of February 2026. The company offers a broad selection of merchandise at everyday low prices (typically $10 or less), including national brands and private label products such as consumables, seasonal items, home products, and apparel. Its business model centers on delivering compelling value and convenience through competitive pricing, convenient locations, and a time-saving shopping experience.

Themes: ["Value retail","Convenience shopping","Discount retail expansion","Private label growth","Consumables focus","Digital retail / e-commerce delivery","International expansion (Mexico)","Store format innovation","Supply chain efficiency","Shrink and loss prevention"]

Fundamentals

Dividend: yield +2.1%; 5-year non-decreasing per-share dividend streak (SEC XBRL).

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Key risks (from latest filing)

["Economic sensitivity: Exposure to inflation, employment levels, consumer debt, and reductions in government assistance programs (SNAP, unemployment benefits) that support core customer base purchasing power","Tariff and trade policy uncertainty: Sustained higher import duties on products sold and used in operations, as well as uncertainty regarding tariff refunds, directly impacting profitability and pricing decisions","Store productivity and execution risk: Dependence on achieving strategic initiatives including merchandising improvements, real estate development, shrink reduction, digital expansion, and store remodels (Project Elevate); failure to execute could reduce returns"]

See DG's biggest risks from its latest 10-Q →

Competitors & peers

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Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-07-09.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.