DraftKings (DKNG)
Consumer Discretionary · Digital sports betting and online gaming
DraftKings is a leading digital sports betting and online gaming platform enabling users to wager on sports, play casino games, and engage in fantasy sports across multiple U.S. states.
What DraftKings does
DraftKings is a digital sports entertainment and gaming company providing online sports betting (Sportsbook), online casino gaming (iGaming), daily fantasy sports (DFS), digital lottery courier services, and prediction markets. The company generates revenue primarily from Sportsbook and iGaming products, which accounted for 93% of revenues in 2025, operating across multiple U.S. jurisdictions with a focus on user acquisition, retention, and monetization through personalized offers and cross-product engagement.
Themes: ["Sports betting","Online gaming / iGaming","Daily fantasy sports","Prediction markets","Sports fan engagement","Multi-jurisdictional expansion","Real-money gaming"]
Fundamentals
- Price$26.29 as of 2026-07-09 close
- Market cap$13.0B as of 2026-07-10
- 1-year return-38.6% as of 2026-07-09 close
- P/E222.41 as of 2026-07-10
- Net margin+0.9% as of 2026-07-10
- Gross margin+41.8% as of 2026-07-10
- ROE+7.9% as of 2026-07-10
- Debt / equity3.03 as of 2026-07-10
- Revenue growth (YoY)+25.8% as of 2026-07-10
- Revenue CAGR (3y)+39.3% SEC XBRL
- Beta1.65 as of 2026-07-10
Key risks (from latest filing)
["Regulatory risk: DraftKings operates across multiple U.S. jurisdictions with varying regulatory requirements; changes in gaming regulations or restrictions on sports betting and iGaming could impact operations and profitability.","Market saturation and competition: Expansion into new states involves heavy customer acquisition spending that may not yield sufficient returns; established competitors and new entrants continue to increase competitive pressures.","User acquisition and retention: The company's growth depends on efficiently acquiring and retaining paid users at scale; changes in user behavior, increased marketing costs, or reduced engagement could impact profitability and growth."]
Competitors & peers
- Penn Entertainment (PENN)
- Caesars Entertainment (CZR)
- MGM Resorts (MGM)
- BetMGM (part of MGM Resorts)
- FanDuel (part of Flutter Entertainment)
- Barstool Sports (part of Penn Entertainment)
- DraftKings competitors in regional markets
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.