THE HONEST COMPANY INC (HNST)
Consumer Staples · Natural and sustainable personal care products · NASDAQ
Cleanly-formulated personal care brand spanning diapers, wipes, and beauty products for babies and adults, undergoing a transformation to improve margins and profitability.
What THE HONEST COMPANY INC does
The Honest Company creates cleanly-formulated and sustainably-designed personal care products across wipes, diapers, personal care, and beauty categories for babies to adults. Founded in 2012, the company combines thoughtful design with science-based innovation, using naturally-derived and toxicologist-audited ingredients. Distribution includes partnerships with major retailers like Target, Amazon, and Walmart, as well as direct digital channels. As of December 31, 2025, the company transitioned away from Honest.com fulfillment while maintaining it as an educational and marketing resource.
Themes: Clean beauty / natural ingredients, Baby care products, Sustainable consumer goods, Personal care and hygiene, Retail distribution expansion
Fundamentals
- Price$5.05 as of 2026-08-21 close
- Market cap$542M as of 2026-08-21
- 1-year return+37.2% 2025-08-21 close $3.68 → 2026-08-21 close $5.05
- P/En/a negative earnings
- Net margin-3.6% as of 2026-08-24
- Gross margin+34.1% as of 2026-08-24
- ROE-10.6% as of 2026-08-24
- Debt / equity0.00 as of 2026-08-24
- Revenue growth (YoY)-12.3% as of 2026-08-24
- Revenue CAGR (3y)+5.8% SEC XBRL
- Beta2.30 as of 2026-08-24
- Last reported earnings2026-08-05 SEC EDGAR Form 8-K (Item 2.02)
Dividend: at least 2 years of non-decreasing per-share dividends (SEC XBRL) — we do not hold the year before it, so the real streak may be longer.
How HNST compares in its sector
- net profit marginbottom 25% 116 covered Consumer Staples peers, as of 2026-08-24
- operating marginbottom 10% 116 covered Consumer Staples peers, as of 2026-08-24
- gross marginmiddle range 116 covered Consumer Staples peers, as of 2026-08-24
- return on equitybottom 25% 116 covered Consumer Staples peers, as of 2026-08-24
- 3-year revenue CAGRmiddle range 109 covered Consumer Staples peers
- free cash flow (absolute dollars, latest fiscal year)bottom 25% 110 covered Consumer Staples peers, as of FY2025
Position among covered Consumer Staples companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Dividend coverage
Not assessed — last reported dividend predates the accounts. The most recent fiscal year in which HNST reported a dividend payment is FY2021, while its reported financial statements run through FY2025. Coverage is therefore not assessed for the latest year — an FY2021 ratio would not describe HNST today.
Coverage is derived from reported SEC EDGAR XBRL figures, comparing dividends paid against net income and free cash flow for the SAME fiscal year. It is not shown here because the latest fiscal year with a reported dividend payment (FY2021) is older than the latest year of reported financial statements (FY2025), so any ratio would describe an out-of-date year. Informational only — not financial advice.
How THE HONEST COMPANY INC looks technically
THE HONEST COMPANY INC (HNST) is trading 59.9% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 62 trading days ago — a "golden cross", a bullish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 36, with buyers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 64, neither overbought (above 70) nor oversold (below 30). It made a new 20-day high about 11 trading days ago.
Trend
7
| Distance from the 200-day | it is trading 59.9% above its 200-day average, the long-term trend line — a longer-term uptrend | +59.9% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $4.08 | $4.08 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $3.16 | $3.16 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing high 15 calendar days ago — the swings before that are what the structure reading is measured on | 15 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 62 trading days ago — a "golden cross", a bullish long-term signal | 62 sessions |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 36, with buyers in control | 36.1 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 64, neither overbought (above 70) nor oversold (below 30) | 64.4 |
|---|---|---|
| Position in its 14-day range | it is trading in the upper half of its 14-day range ($3.68 to $5.84) — its "stochastic" reading is 63 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 63.4 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish) | 12 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $5.84 | $5.84 |
|---|---|---|
| From the 52-week high | it is 13.5% below its 52-week high (its highest price of the past year) | -13.5% |
| Above the 52-week low | it is 144.0% above its 52-week low (its lowest price of the past year) | +144.0% |
| Below the 52-week high | it is 13.5% below its highest point of the past year | 13.5% |
| Since a 20-day breakout | it made a new 20-day high about 11 trading days ago | 11 sessions |
| Since a 55-day breakout | it made a new 55-day high about 11 trading days ago | 11 sessions |
| All-time high | its highest closing price on record is $8.97 (set on 2024-11-25) | $8.97 |
| Given back of the 52-week move | over the past year its closes ranged ($2.10 to $5.46), and it has given back only a small part of its rise from last year’s low — 12% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $3.28 to $3.38. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 12.2% |
| From the all-time high | it is 43.7% below its all-time high | -43.7% |
| Nearest price level | it is trading 3.8% below a resistance level at $5.24 — a price it turned at four times since 2025-03-24, most recently on 2025-07-28. Since 2024-08-21 it has 11 such levels below the current price and 5 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +3.8% |
| All-time low | its lowest closing price on record is $1.06 (set on 2023-10-13) | $1.06 |
| Above the all-time low | it is 376.4% above its all-time low | +376.4% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually wide versus its own recent history (wider than about 93% of the past ~6 months) | 93rd percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.2739 between its high and its low — about 5.4% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.2739 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $3.23 and $5.86 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $3.23 – $4.55 – $5.86 |
| Typical daily range (% of price) | its price moves about 5.4% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 5.4% |
| Stretch from the 200-day average | it is trading 6.9 daily ranges above its 200-day average price (59.9% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 6.9 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.69× |
|---|
Analyst
2
| Change in the average price target | analysts have raised their average price target by 8.0% since the prior reading | +8.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 1 session ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 1 session ago |
|---|---|---|
| Since a bearish engulfing | 9 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 9 sessions ago |
Price gaps
3
| Gap at the open | it opened on 2026-08-21 0.2% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.2% |
|---|---|---|
| Open gap | it gapped 26.9% above the previous close 11 sessions ago and has not traded back through the level it left behind at 3.85 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +26.9% |
| Gap filled | a 2.1% gap up opened on 2026-05-26 has been "filled" 54 sessions ago — price traded back through the level the gap left behind, and it took 4 sessions to close | 54 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 27.5 percentage points (the stock gained 29.8% while the market gained 2.3%) | +27.5% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 55.2 percentage points (the stock gained 58.3% while the market gained 3.1%) | +55.2% |
| vs market, 6 months | over the past 6 months this stock beat the market by 111.4 percentage points (the stock gained 122.5% while the market gained 11.1%) | +111.4% |
| vs market, 12 months | over the past 12 months this stock beat the market by 16.7 percentage points (the stock gained 37.2% while the market gained 20.5%) | +16.8% |
Signal agreement
2
| Bullish technical signals | 6 of the 9 technical signals we can compute for it are currently in a bullish state: a strong uptrend, with buyers in control, a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, MACD momentum is positive, outperforming the market over 6 months, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 6 of 9 |
|---|---|---|
| Bearish technical signals | 0 of the 9 technical signals we can compute for it are currently in a bearish state — these describe past price behaviour, not a forecast | 0 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 32% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 4.4% of the share price. | +32.4% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 46% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $3.45 — a volume-weighted average of daily closes over 157 sessions, not a true tick-by-tick VWAP. | +46.2% |
|---|---|---|
| Vs the average paid since it last reported | the price is 3% below the average price paid since it last reported on 2026-08-05 (its 10-Q), so the typical buyer over that stretch is under water. That average is $5.20 — a volume-weighted average of daily closes over 13 sessions, not a true tick-by-tick VWAP. | -2.8% |
Price levels it has turned at before
HNST last closed at $5.05 on 2026-08-21. Since 2024-08-21 it has turned at 11 prices below its last close and 5 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $5.24 | Resistance | 3.8% above the last close | turned there four times · 2025-03-24 to 2025-07-28 |
| $4.67 | Support | 7.5% below the last close | turned there twice · 2024-08-30 to 2025-03-10 |
| $4.32 | Support | 14.5% below the last close | turned there three times · 2025-05-08 to 2025-07-16 |
| $5.85 | Resistance | 15.7% above the last close | turned there twice · 2025-01-23 to 2026-08-06 |
| $4.14 | Support | 18.0% below the last close | turned there four times · 2025-04-21 to 2026-07-15 |
| $6.42 | Resistance | 27.0% above the last close | turned there twice · 2024-12-20 to 2025-02-14 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · in a strong, established uptrend (ADX) · Analyst price target recently RAISED · beating the market · Stretched far above its 200-day average (6+ daily ranges) · Under water since its last earnings report (below the anchored VWAP) | Learn: moving average · golden cross · adx · rsi · breakout
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (2.00 mean, 1=Strong Buy…5=Strong Sell) — 6 analysts
- Mean price target$5.20 range $5.00 – $5.70; median $5.00
Analyst estimates, as of 2026-08-21. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for HNST
- Consensus EPS estimate$0.00023 next reporting period, as of 2026-08-21
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Declining revenues (-9.56% YoY) and unprofitability (net margin -5.39%) amid execution of Powering Honest Growth transformation with uncertain timing and realization of benefits.","Heavy dependence on major retail partners (Target, Amazon, Walmart) for distribution; loss of shelf space or customer orders could materially impact sales.","Macroeconomic headwinds including supply chain disruptions, tariffs, inflationary pressures, and consumer demand volatility affecting product costs and pricing power."]
What changed in the latest 10-Q
AI-assisted comparison of HNST's 10-Q filed 2026-05-06 against the prior one filed 2025-11-05.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing (2026-05-06) adds detailed 'Powering Honest Growth' cost and benefit projections: total costs of $30.0-$35.0 million through Q1 2027, with $5.0-$8.0 million in restructuring costs and $25.0-$27.0 million in other costs; annualized benefits of $10.0-$15.0 million; and cash impact of $13.0-$18.0 million for 2026-2027
- Newer filing adds statement that $1.3 million in Powering Honest Growth costs were recognized during three months ended March 31, 2026, for a total of approximately $25.3 million recognized to date
- Newer filing (2026-05-06) adds reference to a table showing costs recognized in Q1 2026 (table content cut off in provided text)
- Newer filing specifies that Powering Honest Growth includes exiting 'apparel category as a seller of merchandise' (more specific language than older filing)
- Newer filing references audited consolidated financial statements for fiscal year ended December 31, 2025, filed February 25, 2026
- Newer filing reorganizes Overview section with shortened description of product categories and explicit statement about Honest.com transition effective December 31, 2025
- Removed:
- Older filing (2025-11-05) includes narrative about integrated multi-category portfolio design serving consumers at every age and life stage, driving loyalty and wallet share, which is removed in newer filing
- Older filing includes detailed description of target consumer demographics (modern, aspirational, style-forward, young, mobile-centric, digitally-inclined) which is removed in newer filing
- Older filing includes discussion of disruptive digital marketing strategy and direct community connection, removed in newer filing
- Older filing references 2023 Transformation Initiative and its completion during 2023, which is abbreviated in newer filing
- Older filing includes language about 'last order shipment expected to occur on December 28, 2025' for Honest.com transition; newer filing states transition 'effective December 31, 2025'
- Older filing references audited consolidated financial statements for fiscal year ended December 31, 2024, filed February 26, 2025
- Older filing includes partial text of 'Key Factors Affecting Our Performance' section at end, which is cut off in both provided texts
- Reworded:
- Overview description of company: Newer filing (2026-05-06) states 'Founded in 2012' and shortens product category list; Older filing (2025-11-05) states 'Launched in 2012' and includes more categories (apparel, household care, wellness)
- Newer filing describes products 'for everyone from babies to adults' and mentions 'wipes, personal care, diapers, and beauty'; Older filing uses 'diapers, wipes, baby personal care, beauty, apparel, household care and wellness'
- Powering Honest Growth objective: Newer filing states it is 'aimed at driving growth, improving simplicity, focus and profitability'; Older filing states 'aimed at improving simplicity, focus and profitability'
- Newer filing uses phrase 'exiting certain lower margin, non-strategic categories and channels'; Older filing uses 'exiting certain lower margin, non-strategic categories and channels'
- Newer filing specifies 'exiting apparel category as a seller of merchandise'; Older filing states 'exiting...apparel'
- Margin Enhancement section: Newer filing states 'Focusing our resources on the United States, which included the exit of our low-margin products in Europe and Asia in 2023'; Older filing states 'Focusing our resources on the United States, which included the exit of our low-margin business in Europe, Asia'
- Margin Enhancement description of cleaning/sanitization: Newer filing states 'Exiting low-margin elements of cleaning and sanitization products in 2023'; Older filing states 'Exiting low-margin elements of the cleaning and sanitization business in 2023'
- DTC channel language: Newer filing states 'strategic shift away from our lower margin channels, including exiting our direct-to-consumer (DTC) channel in 2025'; Older filing states 'strategic shift away from our lower margin channels, including our direct-to-consumer (DTC) business in 2025'
- Notes:
- Both provided text samples are truncated at the end; older filing ends mid-sentence in 'Key Factors Affecting Our Performance' section and newer filing ends mid-table
- Comparison is limited to the portions of MD&A that were provided; full section analysis cannot be completed
Risk Factors
- Added:
- Reference to Annual Report for fiscal year ended December 31, 2025 filed February 25, 2026 (newer filing, 2026-05-06)
- Forward-looking statements regarding expectations on revenue growth, Adjusted EBITDA margin expansion, and profitability (newer filing, 2026-05-06)
- Forward-looking statements regarding implementation of new share repurchase program and share repurchases (newer filing, 2026-05-06)
- Forward-looking statements regarding timeline and ability to implement Powering Honest Growth program with intended effect, estimated costs, benefits, and timing details (newer filing, 2026-05-06)
- Forward-looking statements regarding ability to accelerate or continue growth in high-margin categories and offset declines in other categories (newer filing, 2026-05-06)
- Forward-looking statements mentioning geopolitical uncertainty and financial market instability as macroeconomic factors (newer filing, 2026-05-06)
- Treasury stock line item in balance sheet showing 1,052,672 shares at cost of $3,000 as of March 31, 2026 (newer filing, 2026-05-06)
- Repurchase of common stock line in stockholders' equity statement for 1,052,672 shares resulting in $3,000 reduction (newer filing, 2026-05-06)
- Restructuring expense of $606 thousand for three months ended March 31, 2026 (newer filing, 2026-05-06)
- Removed:
- Reference to Annual Report for fiscal year ended December 31, 2024 filed February 26, 2025 (older filing, 2025-11-05)
- Forward-looking statements regarding revenue growth and Adjusted EBITDA margin expansion (older filing, 2025-11-05)
- Forward-looking statements regarding implementation and execution of Powering Honest Growth program without specific references to costs, benefits, and timing (older filing, 2025-11-05)
- Forward-looking statements regarding tariff mitigation strategy (older filing, 2025-11-05)
- Forward-looking statements regarding ability to accelerate or continue growth in high-margin categories (older filing, 2025-11-05)
- Reference to tariffs and inflationary pressures without mention of geopolitical uncertainty or financial market instability (older filing, 2025-11-05)
- Deferred revenue line item of $925 thousand in current liabilities as of September 30, 2025 (older filing, 2025-11-05)
- Zero treasury stock in balance sheet as of December 31, 2024 and September 30, 2025 (older filing, 2025-11-05)
- Reworded:
- Item 1A Risk Factors page number changed from 29 (older filing, 2025-11-05) to 31 (newer filing, 2026-05-06)
- Forward-looking statements regarding Powering Honest Growth program changed from general 'ability to successfully implement, execute, and derive benefits' (older filing, 2025-11-05) to 'timeline for and ability to successfully implement, execute, and derive benefits' with detailed references to intended effect, estimated costs, benefits, and timing (newer filing, 2026-05-06)
- Macroeconomic factors expanded from 'supply chain disruptions, tariffs, and inflationary pressures' (older filing, 2025-11-05) to 'supply chain disruptions, tariffs, inflationary pressures, geopolitical uncertainty and any financial market instability' (newer filing, 2026-05-06)
- Notes:
- The newer filing covers a three-month period ended March 31, 2026, while the older filing covers nine-month and three-month periods ended September 30, 2025, making direct financial statement comparisons less relevant for change assessment
- Forward-looking statements section contains multiple iterations of similar themes across both filings; caveat section identifies additions and removals of specific forward-looking statement topics rather than exhaustive enumeration of all statement variations
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales recorded in the last 90 days.
- Last 180 days0 buys · 10 sells ($939311) — 8 selling insiders
Most recent open-market transaction: 2026-05-22. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about HNST's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding HNST as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 11,347,502
- Reported value $33,361,657
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 2 increased, 3 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
HNST had 9,800,196 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
HNST had 9.13% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 8.55 days to cover at the same settlement.
- Reported short interest (shares) 9,800,196
- Short interest (% of shares outstanding) 9.13%
- Prior settlement (shares) 9,513,713
- Reported change 3.01%
- Days to cover (reported) 8.55
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Pampers (Procter & Gamble)
- Huggies (Kimberly-Clark)
- Seventh Generation
- The Everything Everywhere Company (Everesse)
- Mama Bear (Amazon brand)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
HNST ranks in…
Frequently asked questions
What does THE HONEST COMPANY INC (HNST) do?
The Honest Company creates cleanly-formulated and sustainably-designed personal care products across wipes, diapers, personal care, and beauty categories for babies to adults. Founded in 2012, the company combines thoughtful design with science-based innovation, using naturally-derived and toxicologist-audited ingredients. Distribution includes partnerships with major retailers like Target, Amazon, and Walmart, as well as direct digital channels.
What sector is THE HONEST COMPANY INC (HNST) in?
THE HONEST COMPANY INC (HNST) is classified in the Consumer Staples sector. Its industry is Natural and sustainable personal care products. It trades on NASDAQ.
Who are THE HONEST COMPANY INC's (HNST) competitors?
Notable peers of THE HONEST COMPANY INC (HNST) include Pampers (Procter & Gamble), Huggies (Kimberly-Clark), Seventh Generation, The Everything Everywhere Company (Everesse) and Mama Bear (Amazon brand). This peer set is informational only — not financial advice.
Is THE HONEST COMPANY INC (HNST) overbought or oversold right now?
THE HONEST COMPANY INC (HNST) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 64, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on HNST come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.