THE HONEST COMPANY INC (HNST)
Consumer Staples · Natural and sustainable personal care products · NASDAQ
Cleanly-formulated personal care brand spanning diapers, wipes, and beauty products for babies and adults, undergoing a transformation to improve margins and profitability.
What THE HONEST COMPANY INC does
The Honest Company creates cleanly-formulated and sustainably-designed personal care products across wipes, diapers, personal care, and beauty categories for babies to adults. Founded in 2012, the company combines thoughtful design with science-based innovation, using naturally-derived and toxicologist-audited ingredients. Distribution includes partnerships with major retailers like Target, Amazon, and Walmart, as well as direct digital channels. As of December 31, 2025, the company transitioned away from Honest.com fulfillment while maintaining it as an educational and marketing resource.
Themes: ["Clean beauty / natural ingredients","Baby care products","Sustainable consumer goods","Personal care and hygiene","Retail distribution expansion"]
Fundamentals
- Price$3.96 as of 2026-07-09 close
- Market cap$436M as of 2026-07-10
- 1-year return-20.6% as of 2026-07-09 close
- Net margin-5.4% as of 2026-07-10
- Gross margin+33.9% as of 2026-07-10
- ROE-10.6% as of 2026-07-10
- Debt / equity0.00 as of 2026-07-10
- Revenue growth (YoY)-9.6% as of 2026-07-10
- Revenue CAGR (3y)+5.8% SEC XBRL
- Beta2.18 as of 2026-07-10
Dividend: 2-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
["Declining revenues (-9.56% YoY) and unprofitability (net margin -5.39%) amid execution of Powering Honest Growth transformation with uncertain timing and realization of benefits.","Heavy dependence on major retail partners (Target, Amazon, Walmart) for distribution; loss of shelf space or customer orders could materially impact sales.","Macroeconomic headwinds including supply chain disruptions, tariffs, inflationary pressures, and consumer demand volatility affecting product costs and pricing power."]
Competitors & peers
- Pampers (Procter & Gamble)
- Huggies (Kimberly-Clark)
- Seventh Generation
- The Everything Everywhere Company (Everesse)
- Mama Bear (Amazon brand)
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.