Newell Brands (NWL)
Consumer Discretionary · Consumer Products - Household & Personal · NASDAQ
Newell Brands is a diversified global consumer goods conglomerate managing a wide portfolio of household, commercial, and office product brands.
What Newell Brands does
Newell Brands is a global consumer goods company that owns a diverse portfolio of well-known brands across home, commercial, and learning categories. Its products range from writing instruments and food storage solutions to outdoor and commercial cleaning equipment. The company operates through a global supply chain to distribute its branded consumer products to retailers and consumers worldwide.
Themes: consumer staples, home goods, branded consumer products, commercial supplies
Fundamentals
- Price$6.09 as of 2026-08-21 close
- Market cap$2.6B as of 2026-08-21
- 1-year return+10.9% 2025-08-21 close $5.49 → 2026-08-21 close $6.09
- P/En/a negative earnings
- Net margin-3.0% as of 2026-08-24
- Gross margin+35.5% as of 2026-08-24
- ROE-8.9% as of 2026-08-24
- Debt / equity2.04 as of 2026-08-24
- Revenue growth (YoY)-2.0% as of 2026-08-24
- Revenue CAGR (3y)-8.7% SEC XBRL
- Beta0.84 as of 2026-08-24
- Last reported earnings2026-07-31 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +3.7%; 2-year non-decreasing per-share dividend streak (SEC XBRL).
How NWL compares in its sector
- net profit marginbottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating marginmiddle range 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross marginmiddle range 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitybottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRbottom 10% 325 covered Consumer Discretionary peers
- indicated dividend yieldtop 25% 162 covered Consumer Discretionary peers, as of 2026-08-24
- free cash flow (absolute dollars, latest fiscal year)bottom 25% 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
NWL is not currently in any published Top 10 list. Its scores are below.
Long-term score
38.6 #1373 of 1,605 scored · #143 of 183 in Consumer Discretionary
Valuation 100th (price to book 0.7) and long-term trend 64th (trading above its 200-day average); weakest is growth (8th, 3-year revenue CAGR -8.7%, revenue growth year over year -2%).
Short-term score
54.3 #467 of 1,698 scored · #52 of 187 in Consumer Discretionary
Setup 77th: no fresh 20-day breakout up or down; trend 73rd: a strong uptrend, with buyers in control; weakest is volume and participation 21st: trading volume is unusually light — only about 50% of its 30-day average. Its score is docked 5 points for short interest in the heaviest tenth of the field.
Scores as of 24 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 3.
Dividend coverage (FY2025)
Exceeded at least one reported measure. In FY2025, NWL's dividend exceeded at least one reported measure of what it earned or generated (free-cash-flow payout 706%). A payout above 100% in one year is not necessarily unsustainable, but it is not fully covered by that measure.
- Earnings payoutnot assessable earnings were not positive that year
- Free-cash-flow payout706% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How Newell Brands looks technically
Newell Brands (NWL) is trading 40.6% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 38 trading days ago — a "golden cross", a bullish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 32, with buyers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 57, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 4 trading days ago (its momentum flipped negative). It made a new 20-day high about 15 trading days ago. Trading volume is unusually light — only about 50% of its 30-day average.
Trend
7
| Distance from the 200-day | it is trading 40.6% above its 200-day average, the long-term trend line — a longer-term uptrend | +40.6% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $5.51 | $5.51 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $4.33 | $4.33 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing high 21 calendar days ago — the swings before that are what the structure reading is measured on | 21 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 38 trading days ago — a "golden cross", a bullish long-term signal | 38 sessions |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 32, with buyers in control | 31.9 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 57, neither overbought (above 70) nor oversold (below 30) | 56.7 |
|---|---|---|
| Position in its 14-day range | it is trading around the middle of its 14-day range ($5.76 to $6.45) — its "stochastic" reading is 48 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 47.8 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 4 trading days ago (its momentum flipped negative) | 4 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $7.13 | $7.13 |
|---|---|---|
| From the 52-week high | it is 14.6% below its 52-week high (its highest price of the past year) | -14.6% |
| Above the 52-week low | it is 98.4% above its 52-week low (its lowest price of the past year) | +98.4% |
| Below the 52-week high | it is 14.6% below its highest point of the past year | 14.6% |
| Since a 20-day breakout | it made a new 20-day high about 15 trading days ago | 15 sessions |
| Since a 55-day breakout | it made a new 55-day high about 15 trading days ago | 15 sessions |
| All-time high | its highest closing price on record is $55.45 (set on 2016-08-15) | $55.45 |
| Given back of the 52-week move | over the past year its closes ranged ($3.11 to $6.39), and it has recovered almost all of its fall from last year’s high — 91% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $5.14 to $5.24. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 90.8% |
| From the all-time high | it is 89.0% below its all-time high | -89.0% |
| Nearest price level | it is trading 0.8% below a resistance level at $6.14 — a price it turned at four times since 2025-03-04, most recently on 2026-07-01. Since 2024-08-21 it has 10 such levels below the current price and 9 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.8% |
| All-time low | its lowest closing price on record is $3.07 (set on 2025-11-04) | $3.07 |
| Above the all-time low | it is 98.4% above its all-time low | +98.4% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 35th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.3446 between its high and its low — about 5.7% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.3446 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $5.12 and $6.65 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $5.12 – $5.88 – $6.65 |
| Typical daily range (% of price) | its price moves about 5.7% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 5.7% |
| Stretch from the 200-day average | it is trading 5.1 daily ranges above its 200-day average price (40.6% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 5.1 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is unusually light — only about 50% of its 30-day average | 0.50× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 9 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 9 sessions ago |
|---|---|---|
| Since a bullish engulfing | 5 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | 5 sessions ago |
Price gaps
3
| Gap at the open | it opened on 2026-08-21 0.4% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.3% |
|---|---|---|
| Open gap | it gapped 2.1% below the previous close 1 session ago and has not traded back through the level it left behind at 6.16 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -2.1% |
| Gap filled | a 2.7% gap up opened on 2026-07-27 has been "filled" 17 sessions ago — price traded back through the level the gap left behind, and it took 2 sessions to close | 17 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 14.6 percentage points (the stock gained 16.9% while the market gained 2.3%) | +14.6% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 67.0 percentage points (the stock gained 70.1% while the market gained 3.1%) | +67.0% |
| vs market, 6 months | over the past 6 months this stock beat the market by 13.7 percentage points (the stock gained 24.8% while the market gained 11.1%) | +13.7% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 9.6 percentage points (the stock gained 10.9% while the market gained 20.5%) | -9.6% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: a strong uptrend, with buyers in control, a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: MACD momentum is negative — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 18% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 7.3% of the share price. | +18.4% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 29% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $4.73 — a volume-weighted average of daily closes over 157 sessions, not a true tick-by-tick VWAP. | +28.8% |
|---|---|---|
| Vs the average paid since it last reported | the price is 2% above the average price paid since it last reported on 2026-07-31 (its 10-Q), so the typical buyer over that stretch is showing a gain. That average is $6.00 — a volume-weighted average of daily closes over 16 sessions, not a true tick-by-tick VWAP. | +1.5% |
Price levels it has turned at before
NWL last closed at $6.09 on 2026-08-21. Since 2024-08-21 it has turned at 10 prices below its last close and 9 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $6.14 | Resistance | 0.8% above the last close | turned there four times · 2025-03-04 to 2026-07-01 |
| $6.34 | Resistance | 4.1% above the last close | turned there three times · 2025-03-13 to 2026-08-13 |
| $5.58 | Support | 8.4% below the last close | turned there twice · 2025-10-03 to 2026-07-16 |
| $6.80 | Resistance | 11.7% above the last close | turned there three times · 2024-09-10 to 2025-03-25 |
| $5.37 | Support | 11.8% below the last close | turned there twice · 2025-05-02 to 2025-07-16 |
| $4.93 | Support | 19.1% below the last close | turned there five times · 2025-06-03 to 2026-07-23 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · MACD just crossed bearish (12/26/9) · in a strong, established uptrend (ADX) · beating the market · Trading above the Ichimoku cloud · Near a resistance level (pressing into a price that has capped it before) | Learn: moving average · golden cross · adx · rsi · macd · breakout · volume and relative volume
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingHold (2.78 mean, 1=Strong Buy…5=Strong Sell) — 8 analysts
- Mean price target$6.66 range $5.00 – $11.00; median $6.00
Analyst estimates, as of 2026-08-23. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for NWL
- Consensus EPS estimate$0.1962 next reporting period, as of 2026-08-23
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["High levels of debt which may limit financial flexibility.","Exposure to global economic downturns and fluctuations in consumer spending.","Significant restructuring costs and integration challenges associated with maintaining a complex brand portfolio."]
What changed in the latest 10-Q
AI-assisted comparison of NWL's 10-Q filed 2026-05-01 against the prior one filed 2025-10-31.
Management's Discussion & Analysis (MD&A)
- Added:
- Added reference to 'current leverage profile' in debt risks bullet (2026-05-01)
- Added phrase 'and current leverage profile, ability to refinance upcoming revolver and bond maturities on favorable terms' to indebtedness risk factor (2026-05-01)
- Added 'the Productivity Plan announced in December 2025' as reference to turnaround plan initiatives (2026-05-01)
- Changed 'over 40 of these countries' to 'more than 45 of these countries' in operations description (2026-05-01)
- Added statement 'The Company believes that actions taken during 2025 strengthened foundational capabilities across innovation, brand building, productivity and commercial execution' (2026-05-01)
- Added 'and the Company expects the benefits of these initiatives to continue to phase in over time' (2026-05-01)
- Added 'increased adoption of digital and artificial' at end of Business Strategy section (2026-05-01)
- Removed:
- Removed description of 2023 comprehensive capability assessment execution and 2024 strategy deployment details (2025-10-31 older filing had this detail)
- Removed extensive paragraph describing 2024 implementation, operating model transition and simplification agenda (2025-10-31)
- Removed detailed paragraph on challenges navigation and performance delivery language (2025-10-31)
- Reworded:
- Changed 'the Realignment Plan and other restructuring' to 'the Productivity Plan announced in December 2025 and other restructuring' (2026-05-01 vs 2025-10-31)
- Changed 'risks related to the Company's substantial indebtedness, potential increases in interest rates' to 'risks related to the Company's substantial indebtedness and current leverage profile, ability to refinance upcoming revolver and bond maturities on favorable terms, and potential increases in interest rates' (2026-05-01)
- Changed 'Annual Report on Form 10-K' to 'Annual Reports on Form 10-K' (plural, 2026-05-01)
- Restructured Business Strategy section from detailed 2024 execution narrative to higher-level overview of ongoing execution phase (2026-05-01 vs 2025-10-31)
- Notes:
- Text is truncated at end of Overview/Business Strategy sections in both filings, limiting full comparison of those sections
- Changes reflect different reporting periods (Q1 2026 vs Q3 2025) which naturally explain some content evolution
Risk Factors
The two filings could not be meaningfully compared for this section.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 1 open-market sale by insiders in the last 90 days.
- Last 30 days0 buys · 1 sell ($616000) — 1 selling insider
- Last 90 days0 buys · 1 sell ($616000) — 1 selling insider
- Last 180 days0 buys · 6 sells ($2M) — 4 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-06. As of 2026-08-25.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about NWL's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Congressional trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 2 matched disclosures for NWL from U.S. House Clerk Periodic Transaction Report filings.
Congressional trading disclosures →Institutional ownership (13F)
6 institutional 13F filers reported holding NWL as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 6
- Reported shares held 75,286,553
- Reported value $258,232,880
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 1 increased, 5 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
NWL had 52,188,980 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
NWL had 12.3% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 5.11 days to cover at the same settlement.
- Reported short interest (shares) 52,188,980
- Short interest (% of shares outstanding) 12.3%
- Prior settlement (shares) 60,637,805
- Reported change -13.93%
- Days to cover (reported) 5.11
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Rubbermaid Commercial Products (subsidiary of NWL)
- Tupperware Brands (TUP)
- Stanley Black & Decker (SWK)
- Société BIC (BICC)
- 3M (MMM)
- Clorox (CLX)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Newell Brands (NWL) do?
Newell Brands is a global consumer goods company that owns a diverse portfolio of well-known brands across home, commercial, and learning categories. Its products range from writing instruments and food storage solutions to outdoor and commercial cleaning equipment. The company operates through a global supply chain to distribute its branded consumer products to retailers and consumers worldwide.
What sector is Newell Brands (NWL) in?
Newell Brands (NWL) is classified in the Consumer Discretionary sector. Its industry is Consumer Products - Household & Personal. It trades on NASDAQ.
Does NWL pay a dividend?
Yes — Newell Brands (NWL) pays a dividend, with an indicated yield of about 3.74% and 2-year non-decreasing per-share dividend streak (SEC EDGAR XBRL) (market data, as of 2026-08-24). Informational only — not financial advice.
Who are Newell Brands's (NWL) competitors?
Notable peers of Newell Brands (NWL) include Rubbermaid Commercial Products (subsidiary of NWL), Tupperware Brands, Stanley Black & Decker, Société BIC and 3M. This peer set is informational only — not financial advice.
Has there been recent Congressional stock trading in NWL?
Yes — we hold 2 matched STOCK Act disclosures for NWL from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is Newell Brands (NWL) overbought or oversold right now?
Newell Brands (NWL) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 57, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on NWL come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.