DOUGLAS DYNAMICS INC (PLOW)
Industrials · commercial truck attachments and upfitting equipment · NYSE
North America's leading manufacturer of snow and ice control attachments and commercial truck upfitting solutions serving professional snowplowers and municipalities with iconic brands like FISHER and WESTERN.
What DOUGLAS DYNAMICS INC does
Douglas Dynamics is North America's premier manufacturer and upfitter of commercial work truck attachments and equipment. The company operates through two segments: Work Truck Attachments, which manufactures snow and ice control equipment under the FISHER, SNOWEX, and WESTERN brands, plus truck-mounted service cranes and dump hoists under VENCO and VENTURO brands; and Work Truck Solutions, which manufactures municipal snow and ice control products and provides upfitting services for Class 3-8 trucks and commercial vehicles. The company serves professional snowplowers, municipalities, and governmental agencies through a network of approximately 3,000 distribution points.
Themes: snow and ice control equipment, commercial truck attachments, work truck upfitting, municipal equipment, aftermarket truck solutions
Fundamentals
- Price$42.18 as of 2026-08-21 close
- Market cap$973M as of 2026-08-21
- 1-year return+29.3% 2025-08-21 close $32.61 → 2026-08-21 close $42.18
- P/E18.58 as of 2026-08-24
- Net margin+7.5% as of 2026-08-24
- Gross margin+27.3% as of 2026-08-24
- ROE+18.5% as of 2026-08-24
- Debt / equity0.65 as of 2026-08-24
- Revenue growth (YoY)+20.1% as of 2026-08-24
- Revenue CAGR (3y)+2.1% SEC XBRL
- Beta1.22 as of 2026-08-24
- Last reported earnings2026-08-03 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +4.3%; at least 5 years of non-decreasing per-share dividends (SEC XBRL) — we do not hold the year before it, so the real streak may be longer.
How PLOW compares in its sector
- price-to-earnings ratiobottom 25% 357 covered Industrials peers, as of 2026-08-24
- net profit marginmiddle range 457 covered Industrials peers, as of 2026-08-24
- operating marginmiddle range 457 covered Industrials peers, as of 2026-08-24
- gross marginmiddle range 455 covered Industrials peers, as of 2026-08-24
- return on equitymiddle range 460 covered Industrials peers, as of 2026-08-24
- 3-year revenue CAGRmiddle range 426 covered Industrials peers
- indicated dividend yieldtop 10% 267 covered Industrials peers, as of 2026-08-24
- free cash flow (absolute dollars, latest fiscal year)middle range 414 covered Industrials peers, as of FY2025
Position among covered Industrials companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Dividend coverage (FY2025)
Covered by reported results. In FY2025, PLOW's dividend was covered by reported results (earnings payout 60%, free-cash-flow payout 44%). This describes past coverage, not a forecast.
- Earnings payout60% dividends / net income
- Free-cash-flow payout44% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How DOUGLAS DYNAMICS INC looks technically
DOUGLAS DYNAMICS INC (PLOW) is trading 2.9% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 298 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 43, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 10 trading days ago (its momentum flipped negative). It made a new 20-day low about 2 trading days ago. It is 23.3% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 2.9% above its 200-day average, the long-term trend line — a longer-term uptrend | +3.0% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $45.69 | $45.69 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $40.97 | $40.97 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing high 15 calendar days ago — the swings before that are what the structure reading is measured on | 15 sessions |
| Wave structure | its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five; the labelling fails if price closes above 45.8067. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a three-part correction in leg C. | possible downward five-wave sequence, in wave 3 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 298 trading days ago — a "golden cross", a bullish long-term signal | 298 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend) | 16.6 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 43, neither overbought (above 70) nor oversold (below 30) | 43.4 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($40.64 to $45.81) — its "stochastic" reading is 30 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 29.8 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 10 trading days ago (its momentum flipped negative) | 10 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $55.00 | $55.00 |
|---|---|---|
| From the 52-week high | it is 23.3% below its 52-week high (its highest price of the past year) | -23.3% |
| Above the 52-week low | it is 47.9% above its 52-week low (its lowest price of the past year) | +47.9% |
| Below the 52-week high | it is 23.3% below its highest point of the past year | 23.3% |
| Since a 20-day breakout | it made a new 20-day low about 2 trading days ago | 2 sessions |
| Since a 55-day breakout | it made a new 55-day low about 2 trading days ago | 2 sessions |
| All-time high | its highest closing price on record is $56.89 (set on 2020-02-25) | $56.89 |
| Given back of the 52-week move | over the past year its closes ranged ($29.61 to $54.20), and it has given back around half of its rise from last year’s low — 49% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $38.22 to $39.00. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 48.9% |
| From the all-time high | it is 25.9% below its all-time high | -25.9% |
| Nearest price level | it is sitting right on a resistance level at $42.20 — a price it turned at three times since 2026-05-20, most recently on 2026-07-13. Since 2024-08-21 it has 11 such levels below the current price and 3 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.1% |
| All-time low | its lowest closing price on record is $10.20 (set on 2010-07-20) | $10.20 |
| Above the all-time low | it is 313.5% above its all-time low | +313.5% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are narrower than usual versus its own recent 6-month history (tighter than about 74% of it) | 26th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $1.57 between its high and its low — about 3.7% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $1.57 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $40.36 and $45.79 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $40.36 – $43.08 – $45.79 |
| Typical daily range (% of price) | its price moves about 3.7% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.7% |
| Stretch from the 200-day average | it is trading 0.8 daily ranges above its 200-day average price (3.0% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 0.8 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.89× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 1 session ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 1 session ago |
|---|---|---|
| Since a hammer | 2 sessions ago, after a stretch of decline, it sold off hard during the session and then closed back near its high — a "hammer", the long lower wick showing the drop was bought back before the close | 2 sessions ago |
Price gaps
2
| Gap at the open | it opened on 2026-08-21 0.3% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and had not traded back through that level by the close | +0.3% |
|---|---|---|
| Gap filled | a 9.3% gap down opened on 2026-08-03 has been "filled" 13 sessions ago — price traded back through the level the gap left behind, and it took 1 session to close | 13 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 10.0 percentage points (the stock lost 7.7% while the market gained 2.3%) | -10.0% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 6.2 percentage points (the stock lost 3.1% while the market gained 3.1%) | -6.2% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 12.5 percentage points (the stock lost 1.4% while the market gained 11.1%) | -12.5% |
| vs market, 12 months | over the past 12 months this stock beat the market by 8.9 percentage points (the stock gained 29.3% while the market gained 20.5%) | +8.9% |
Signal agreement
2
| Bullish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average — these describe past price behaviour, not a forecast | 2 of 9 |
|---|---|---|
| Bearish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bearish state: a fresh 20-day low, MACD momentum is negative, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 4 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 11% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 2.8% of the share price. | -10.7% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 4% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $43.96 — a volume-weighted average of daily closes over 157 sessions, not a true tick-by-tick VWAP. | -4.0% |
|---|---|---|
| Vs the average paid since it last reported | the price is 2% below the average price paid since it last reported on 2026-08-03 (its 10-Q), so the typical buyer over that stretch is under water. That average is $42.85 — a volume-weighted average of daily closes over 15 sessions, not a true tick-by-tick VWAP. | -1.6% |
Price levels it has turned at before
PLOW last closed at $42.18 on 2026-08-21. Since 2024-08-21 it has turned at 11 prices below its last close and 3 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $42.20 | Resistance | 0.1% above the last close | turned there three times · 2026-05-20 to 2026-07-13 |
| $38.63 | Support | 8.4% below the last close | turned there twice · 2026-01-23 to 2026-08-03 |
| $45.81 | Resistance | 8.6% above the last close | turned there twice · 2026-05-27 to 2026-08-06 |
| $47.13 | Resistance | 11.7% above the last close | turned there twice · 2026-02-27 to 2026-04-17 |
| $34.33 | Support | 18.6% below the last close | turned there twice · 2025-08-28 to 2025-12-12 |
| $32.49 | Support | 23.0% below the last close | turned there three times · 2025-10-27 to 2026-01-02 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five.
This labelling fails — stops being a possible reading at all — if it closes above $45.81.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $27.65 and $34.59 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a three-part correction in leg C, which fails on a close above $45.81.
This reading has stood for 6 trading days, since 2026-08-14.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Pulled back from the 12-month high · Broke down to a new 20-day low · trendless / choppy (low ADX) · lagging the market · Trading below the Ichimoku cloud | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (1.67 mean, 1=Strong Buy…5=Strong Sell) — 4 analysts
- Mean price target$54.00 range $50.00 – $57.00; median $54.50
Analyst estimates, as of 2026-08-23. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for PLOW
- Consensus EPS estimate$0.91 next reporting period, as of 2026-08-23
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Heavy dependence on snow and ice control equipment sales, which are subject to seasonal weather variability and climatic conditions that can significantly impact revenues and operating results","Concentrated customer base and reliance on distributor networks; loss of major distributors or changes in their purchasing patterns could adversely affect sales and market access","Exposure to raw material cost fluctuations, supply chain disruptions, and inflationary pressures on manufacturing costs, which could compress margins if not offset by pricing actions"]
What changed in the latest 10-Q
AI-assisted comparison of PLOW's 10-Q filed 2026-05-05 against the prior one filed 2025-11-04.
Management's Discussion & Analysis (MD&A)
- Added:
- In newer filing: Factor (vi) added phrase 'including the impact of the war with Iran' to fuel and freight price increases (filed 2026-05-05)
- In newer filing: Factor (vii) duplicated - appears as both (vii) and (xiv) with identical language about laws and regulations (filed 2026-05-05)
- In newer filing: New factor (xvii) about inability to effectively manage artificial intelligence (filed 2026-05-05)
- In newer filing: New factor (xviii) about disruptions at manufacturing facilities (filed 2026-05-05)
- In newer filing: Renumbered subsequent factors after insertion of new items
- In newer filing: Work Truck Attachments description expanded to explicitly include 'truck-mounted service cranes and dump hoists under the VENCO® and VENTURO® brands' (filed 2026-05-05)
- In newer filing: Business Update section added text 'including as a result of the war in Iran' to freight cost discussion (filed 2026-05-05)
- In newer filing: Business Update section added new sentence about inability to offset war-related freight costs with price increases (filed 2026-05-05)
- Removed:
- In older filing: Factor (vi) stated only 'increases in the price of fuel or freight' without mention of Iran war (filed 2025-11-04)
- In older filing: Work Truck Attachments description stated 'commercial snow and ice management attachments' and 'vertically integrated products' without specific brand mentions of VENCO and VENTURO (filed 2025-11-04)
- In older filing: Factor (xvii) mentioned 'our inability to compete effectively against competition' (filed 2025-11-04)
- In older filing: Factor (xviii) referenced ERP implementation 'at Dejana' specifically (filed 2025-11-04)
- In older filing: Business Update made no reference to war in Iran impact on freight costs (filed 2025-11-04)
- Reworded:
- Work Truck Attachments segment description changed from 'commercial snow and ice management attachments...as well as our vertically integrated products' to 'snow and ice control attachments and other products...and truck-mounted service cranes and dump hoists under the VENCO® and VENTURO® brands'
- Forward-looking statement factor (ii) added 'or other significant decline in economic conditions' as alternative language (newer filed 2026-05-05)
- Factor numbering shifted: old (xiv) became (xiii), old (xv) became (xiv), old (xvi) became (xv), old (xvii) became (xvi), old (xviii) became (xx), old (xix) became (xxi) in newer filing
- ERP implementation risk changed from 'at Dejana' to generic 'our new enterprise resource planning system' language
- Notes:
- Newer filing text is truncated mid-sentence at 'On February 20' so full content not available for comparison
- Older filing text also truncated at end of Overview section, limiting ability to compare Results of Operations details
- The duplicated factor (vii) and (xiv) in newer filing appears to be a clerical error or formatting issue
Risk Factors
The two filings could not be meaningfully compared for this section.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales recorded in the last 90 days.
- Last 180 days0 buys · 1 sell ($41627) — 1 selling insider
Most recent open-market transaction: 2026-03-09. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about PLOW's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
4 institutional 13F filers reported holding PLOW as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 4
- Reported shares held 2,550,018
- Reported value $107,330,258
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 3 increased, 1 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
PLOW had 549,111 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
PLOW had 2.38% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 1.89 days to cover at the same settlement.
- Reported short interest (shares) 549,111
- Short interest (% of shares outstanding) 2.38%
- Prior settlement (shares) 490,095
- Reported change 12.04%
- Days to cover (reported) 1.89
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Meyer Products
- BOSS Snowplow (Toro - TTC)
- Hiniker Company
- Buyers Products Company
- Reading Truck Group (J.B. Poindexter & Co.)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Frequently asked questions
What does DOUGLAS DYNAMICS INC (PLOW) do?
Douglas Dynamics is North America's premier manufacturer and upfitter of commercial work truck attachments and equipment. The company operates through two segments: Work Truck Attachments, which manufactures snow and ice control equipment under the FISHER, SNOWEX, and WESTERN brands, plus truck-mounted service cranes and dump hoists under VENCO and VENTURO brands;
What sector is DOUGLAS DYNAMICS INC (PLOW) in?
DOUGLAS DYNAMICS INC (PLOW) is classified in the Industrials sector. Its industry is commercial truck attachments and upfitting equipment. It trades on NYSE.
Does PLOW pay a dividend?
Yes — DOUGLAS DYNAMICS INC (PLOW) pays a dividend, with an indicated yield of about 4.33% and at least 5 years of non-decreasing per-share dividends (SEC EDGAR XBRL) — we do not hold the year before it, so the real streak may be longer (market data, as of 2026-08-24). Informational only — not financial advice.
Who are DOUGLAS DYNAMICS INC's (PLOW) competitors?
Notable peers of DOUGLAS DYNAMICS INC (PLOW) include Meyer Products, BOSS Snowplow (Toro - TTC), Hiniker Company, Buyers Products Company and Reading Truck Group (J.B. Poindexter & Co.). This peer set is informational only — not financial advice.
Is DOUGLAS DYNAMICS INC (PLOW) overbought or oversold right now?
DOUGLAS DYNAMICS INC (PLOW) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 43, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on PLOW come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.