PLAYTIKA HOLDING CORP (PLTK)
Communication · Mobile gaming and live operations · NASDAQ
A leading global mobile games operator that monetizes casual and genre-diverse free-to-play titles through sophisticated live operations, AI-driven player personalization, and performance marketing at scale.
What PLAYTIKA HOLDING CORP does
Playtika is one of the world's leading operators of mobile free-to-play games, with a portfolio of casual and other genre titles that generate revenue through in-game purchases of virtual items. The company operates proprietary live operations services and data-driven marketing platforms that drive user engagement, monetization, and retention across its game portfolio, which has been grown primarily through acquisitions. Playtika leverages advanced analytics, AI, and automation tools to optimize player experiences and convert users to paying players at scale.
Themes: ["Mobile games / casual gaming","Free-to-play monetization","Player engagement and retention","Live operations and game management","User acquisition and performance marketing","AI-driven personalization and optimization"]
Fundamentals
- Price$3.74 as of 2026-07-09 close
- Market cap$1.4B as of 2026-07-10
- 1-year return-23.5% as of 2026-07-09 close
- Net margin-10.5% as of 2026-07-10
- Gross margin+73.0% as of 2026-07-10
- ROE+9.6% as of 2026-07-10
- Debt / equity0.35 as of 2026-07-10
- Revenue growth (YoY)+7.3% as of 2026-07-10
- Revenue CAGR (3y)+1.8% SEC XBRL
- Beta1.06 as of 2026-07-10
Dividend: yield +10.6%; 2-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
["Reliance on third-party app store distribution (iOS App Store and Google Play Store) and vulnerability to adverse platform policy changes","Revenue concentration risk: majority of revenue generated from a limited number of games and a small percentage of paying users","Significant indebtedness ($550 million revolving credit facility expiring March 2027) with refinancing risk in a constrained capital environment"]
Competitors & peers
- Zynga (now Take-Two Interactive)
- King Digital Entertainment (Activision Blizzard)
- Scopely
- Jam City
- Playrix
- Glu Mobile (now Savvy Games)
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.