UNITED PARKS AND RESORTS INC (PRKS)
Consumer Discretionary · Theme Parks and Entertainment · NYSE
A leading operator of major theme parks and immersive entertainment destinations across the United States.
What UNITED PARKS AND RESORTS INC does
United Parks & Resorts Inc. operates a portfolio of theme parks and entertainment attractions across the United States. Its properties include iconic brands such as SeaWorld, Busch Gardens, Aquatica, and Discovery Cove, offering a mix of animal exhibits, educational experiences, and amusement rides.
Themes: leisure & entertainment, tourism & hospitality, experiential retail
Fundamentals
- Price$45.33 as of 2026-08-21 close
- Market cap$2.1B as of 2026-08-21
- 1-year return-11.6% 2025-08-21 close $51.28 → 2026-08-21 close $45.33
- P/E15.29 as of 2026-08-24
- Net margin+8.1% as of 2026-08-24
- Gross margin+44.5% as of 2026-08-24
- Revenue growth (YoY)-3.5% as of 2026-08-24
- Revenue CAGR (3y)-1.3% SEC XBRL
- Beta1.25 as of 2026-08-24
- Last reported earnings2026-08-04 SEC EDGAR Form 8-K (Item 2.02)
Dividend: 1-year non-decreasing per-share dividend streak (SEC XBRL).
How PRKS compares in its sector
- price-to-earnings ratiomiddle range 266 covered Consumer Discretionary peers, as of 2026-08-24
- net profit marginmiddle range 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating margintop 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross marginmiddle range 331 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRmiddle range 325 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
PRKS is not currently in any published Top 10 list. Its scores are below.
Long-term score
40.7 #807 of 987 scored · #78 of 115 in Consumer Discretionary
Valuation 65th (price to earnings 15.3 (within its sector)) and profitability 59th (operating margin 19.2%); weakest is capital return (11th, consecutive years of dividend increases 1 year).
Short-term score
53.7 #566 of 1,704 scored · #71 of 186 in Consumer Discretionary
Catalysts 72nd: analysts have raised their average price target by 1.1% since the prior reading; setup 52nd: day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 5% of the past ~6 months), which often precedes a bigger move; weakest is trend 45th: it is trading 2.1% below its 50-day average, the short-term trend line.
Scores as of 21 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 2.
Dividend coverage
Not assessed — last reported dividend predates the accounts. The most recent fiscal year in which PRKS reported a dividend payment is FY2018, while its reported financial statements run through FY2025. Coverage is therefore not assessed for the latest year — an FY2018 ratio would not describe PRKS today.
Coverage is derived from reported SEC EDGAR XBRL figures, comparing dividends paid against net income and free cash flow for the SAME fiscal year. It is not shown here because the latest fiscal year with a reported dividend payment (FY2018) is older than the latest year of reported financial statements (FY2025), so any ratio would describe an out-of-date year. Informational only — not financial advice.
How UNITED PARKS AND RESORTS INC looks technically
UNITED PARKS AND RESORTS INC (PRKS) is trading 17.9% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 36 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 18, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 52, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 1 trading day ago (its momentum flipped positive). It made a new 20-day low about 10 trading days ago. It is 20.4% below its highest point of the past year. Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 5% of the past ~6 months), which often precedes a bigger move.
Trend
7
| Distance from the 200-day | it is trading 17.9% above its 200-day average, the long-term trend line — a longer-term uptrend | +17.9% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $45.85 | $45.85 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $38.45 | $38.45 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing low 10 calendar days ago — the swings before that are what the structure reading is measured on | 10 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 36 trading days ago — a "golden cross", a bullish long-term signal | 36 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 18, below the 25 that marks a real trend) | 17.7 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 52, neither overbought (above 70) nor oversold (below 30) | 51.6 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($43.00 to $50.00) — its "stochastic" reading is 33 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 33.3 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 1 trading day ago (its momentum flipped positive) | 1 session |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $56.95 | $56.95 |
|---|---|---|
| From the 52-week high | it is 20.4% below its 52-week high (its highest price of the past year) | -20.4% |
| Above the 52-week low | it is 57.6% above its 52-week low (its lowest price of the past year) | +57.6% |
| Below the 52-week high | it is 20.4% below its highest point of the past year | 20.4% |
| Since a 20-day breakout | it made a new 20-day low about 10 trading days ago | 10 sessions |
| Since a 55-day breakout | it made a new 55-day high about 36 trading days ago | 36 sessions |
| All-time high | its highest closing price on record is $76.57 (set on 2022-04-21) | $76.57 |
| Given back of the 52-week move | over the past year its closes ranged ($29.73 to $55.21), and it has recovered a bit over half of its fall from last year’s high — 61% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $45.48 to $46.29. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 61.2% |
| From the all-time high | it is 40.8% below its all-time high | -40.8% |
| Nearest price level | it is trading 0.9% above a support level at $44.90 — a price it turned at four times since 2025-03-13, most recently on 2026-07-09. Since 2024-08-21 it has 7 such levels below the current price and 7 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -0.9% |
| All-time low | its lowest closing price on record is $6.75 (set on 2020-03-19) | $6.75 |
| Above the all-time low | it is 571.6% above its all-time low | +571.6% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 5% of the past ~6 months), which often precedes a bigger move | 5th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $1.73 between its high and its low — about 3.8% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $1.73 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $43.58 and $46.73 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $43.58 – $45.16 – $46.73 |
| Typical daily range (% of price) | its price moves about 3.8% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.8% |
| Stretch from the 200-day average | it is trading 4.0 daily ranges above its 200-day average price (17.9% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 4.0 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.66× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
1
| Since a doji | today it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | today |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-08-21 1.2% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and had not traded back through that level by the close | +1.2% |
|---|---|---|
| Open gap | it gapped 6.2% above the previous close 49 sessions ago and has not traded back through the level it left behind at 42.04 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +6.2% |
| Gap filled | a 9.9% gap up opened on 2026-08-04 has been "filled" 13 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 13 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 3.6 percentage points (the stock lost 1.2% while the market gained 2.3%) | -3.5% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 22.4 percentage points (the stock gained 25.5% while the market gained 3.1%) | +22.4% |
| vs market, 6 months | over the past 6 months this stock beat the market by 16.8 percentage points (the stock gained 27.9% while the market gained 11.1%) | +16.8% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 32.1 percentage points (the stock lost 11.6% while the market gained 20.5%) | -32.1% |
Signal agreement
2
| Bullish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, MACD momentum is positive, outperforming the market over 6 months — these describe past price behaviour, not a forecast | 4 of 9 |
|---|---|---|
| Bearish technical signals | 0 of the 9 technical signals we can compute for it are currently in a bearish state — these describe past price behaviour, not a forecast | 0 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading inside the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the zone traders read as unresolved — neither side has established a trend, and the band is where that gets settled. The band itself is thick, spanning 10.9% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | 0.0% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 19% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $38.18 — a volume-weighted average of daily closes over 155 sessions, not a true tick-by-tick VWAP. | +18.7% |
|---|---|---|
| Vs the average paid since it last reported | the price is 1% above the average price paid since it last reported on 2026-08-04 (its 8-K), so the typical buyer over that stretch is showing a gain. That average is $45.10 — a volume-weighted average of daily closes over 14 sessions, not a true tick-by-tick VWAP. | +0.5% |
Price levels it has turned at before
PRKS last closed at $45.33 on 2026-08-21. Since 2024-08-21 it has turned at 7 prices below its last close and 7 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $44.90 | Support | 0.9% below the last close | turned there four times · 2025-03-13 to 2026-07-09 |
| $42.86 | Support | 5.4% below the last close | turned there three times · 2025-06-03 to 2026-08-11 |
| $48.31 | Resistance | 6.6% above the last close | turned there three times · 2024-10-09 to 2026-07-15 |
| $41.09 | Support | 9.3% below the last close | turned there three times · 2025-04-30 to 2026-05-11 |
| $49.91 | Resistance | 10.1% above the last close | turned there 8 times · 2025-07-01 to 2026-08-04 |
| $51.16 | Resistance | 12.8% above the last close | turned there five times · 2024-10-24 to 2025-03-25 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Pulled back from the 12-month high · MACD just crossed bullish (12/26/9) · in a Bollinger Band volatility squeeze · trendless / choppy (low ADX) · beating the market | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low · bollinger bands
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (2.33 mean, 1=Strong Buy…5=Strong Sell) — 10 analysts
- Mean price target$47.80 range $40.00 – $55.00; median $47.50
Analyst estimates, as of 2026-08-23. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for PRKS
- Consensus EPS estimate$2.03 next reporting period, as of 2026-08-23
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Significant reliance on discretionary consumer spending and tourism trends","Substantial long-term debt obligations","Risks related to weather, animal welfare concerns, and public health incidents affecting park attendance"]
What changed in the latest 10-Q
AI-assisted comparison of PRKS's 10-Q filed 2026-05-11 against the prior one filed 2025-11-07.
Management's Discussion & Analysis (MD&A)
- Added:
- Added reference to reading discussion together with 'our audited consolidated financial statements and related notes thereto for the year ended December 31, 2025, included in our Form 10-K' in opening paragraph (filed 2026-05-11)
- Added new section 'Recent Developments' subsection 'Current Operating Environment' describing Board committee formation and active Board oversight of key operating activities (filed 2026-05-11)
- Removed:
- Removed reference to 'our Annual Report on Form 10-K for the year ended December 31, 2024' from Introduction section, replaced with reference to year ended December 31, 2025 (filed 2026-05-11)
- Removed text after final paragraph: 'See further discussion in the "Results of Operations" section which follows and in Note 1–Description of the Business and Basis of Presentation to our unaudited condensed consolidated financial statements included elsewhere in this Quarterly Report on Form 10-Q. Attendance The level of attendance in our theme parks is generally a function of many factors, including aff' (filed 2025-11-07)
- Reworded:
- Changed company history from 'more than 60-year history' to 'more than 65-year history' (filed 2026-05-11)
- Notes:
- Newer filing text ends abruptly mid-sentence ('including aff') suggesting truncation or incomplete extraction
- Older filing text also ends abruptly, limiting full comparison of concluding sections
Risk Factors
- Added:
- Trademarks, Service Marks and Trade Names section now includes statement: 'Solely for convenience, the trademarks, service marks, and trade names referred to hereafter in this Quarterly Report on Form 10-Q are without the ® and symbols, but such references are not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights or the rights of the applicable licensors to these trademarks, service marks, and trade names. This Quarterly Report on Form 10-Q may contain additional trademarks, service marks and trade names of others, which are the property of their respective owners. All trademarks, service marks and trade names appearing in this Quarterly Report on Form 10-Q are, to our knowledge, the property of their respective owners.' (filed 2026-05-11)
- Removed:
- Bulleted list of risk factors removed, including references to: 'various factors beyond our control,' 'failure to retain and/or hire employees,' 'decline in discretionary consumer spending,' 'ability of Hill Path Capital LP,' 'increased labor costs,' 'complex federal and state regulations governing animals,' 'activist and other third-party groups,' 'incidents or adverse publicity,' and approximately 25 additional bulleted risk factors (filed 2025-11-07)
- Reworded:
- Opening reference changed from 'Item 1A. Risk Factors' in the Company's Annual Report on Form 10-K for the year ended December 31, 2024 (the 'Annual Report on Form 10-K'), filed with the Securities and Exchange Commission (the 'SEC'), and under 'Part II, Item 1A., Risk Factors' in this Quarterly Report on Form 10-Q, as such risk factors may be updated from time to time in our periodic filings with the SEC, including this report, and are accessible on the SEC's website at www.sec.gov, including the following:' to 'Item 1A. Risk Factors' included in our Annual Report on Form 10-K and this Quarterly Report.' (comparing 2025-11-07 to 2026-05-11)
- Notes:
- The older filing text appears truncated at the end of the Trademarks section, limiting ability to assess whether additional content in that section differs
- The newer filing includes unaudited financial statements and balance sheet data not present in the older filing excerpt, but these are outside the Risk Factors section being compared
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 1 open-market sale by insiders in the last 90 days.
- Last 30 days0 buys · 1 sell ($292692) — 1 selling insider
- Last 90 days0 buys · 1 sell ($292692) — 1 selling insider
- Last 180 days0 buys · 2 sells ($586772) — 1 selling insider
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-06. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about PRKS's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Congressional trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 1 matched disclosure for PRKS from U.S. House Clerk Periodic Transaction Report filings.
Congressional trading disclosures →Institutional ownership (13F)
4 institutional 13F filers reported holding PRKS as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 4
- Reported shares held 5,501,201
- Reported value $179,669,220
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 3 increased, 1 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
PRKS had 5,824,540 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
PRKS had 12.8% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 8.39 days to cover at the same settlement.
- Reported short interest (shares) 5,824,540
- Short interest (% of shares outstanding) 12.8%
- Prior settlement (shares) 5,664,399
- Reported change 2.83%
- Days to cover (reported) 8.39
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Walt Disney (DIS)
- Six Flags Entertainment (FUN)
- Cedar Fair (FUN)
- Universal Parks & Resorts
- Herschend Family Entertainment
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare PRKS vs…
Frequently asked questions
What does UNITED PARKS AND RESORTS INC (PRKS) do?
United Parks & Resorts Inc. operates a portfolio of theme parks and entertainment attractions across the United States. Its properties include iconic brands such as SeaWorld, Busch Gardens, Aquatica, and Discovery Cove, offering a mix of animal exhibits, educational experiences, and amusement rides.
What sector is UNITED PARKS AND RESORTS INC (PRKS) in?
UNITED PARKS AND RESORTS INC (PRKS) is classified in the Consumer Discretionary sector. Its industry is Theme Parks and Entertainment. It trades on NYSE.
Who are UNITED PARKS AND RESORTS INC's (PRKS) competitors?
Notable peers of UNITED PARKS AND RESORTS INC (PRKS) include Walt Disney, Six Flags Entertainment, Cedar Fair, Universal Parks & Resorts and Herschend Family Entertainment. This peer set is informational only — not financial advice.
Has there been recent Congressional stock trading in PRKS?
Yes — we hold 1 matched STOCK Act disclosure for PRKS from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is UNITED PARKS AND RESORTS INC (PRKS) overbought or oversold right now?
UNITED PARKS AND RESORTS INC (PRKS) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 52, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on PRKS come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.