Primo Brands (PRMB)
Consumer Staples · non-alcoholic beverages · NYSE
Primo Brands is a major North American provider of branded bottled water and water filtration solutions with a large, route-based distribution network.
What Primo Brands does
Primo Brands Corporation is a leading North American water company providing a wide range of bottled water products and filtration solutions. Its diverse portfolio includes several well-known regional and national brands, offering both delivery and retail options to consumers. The company focuses on route-based distribution, network optimization, and e-commerce capabilities to serve its customer base.
Themes: bottled water, water filtration, consumer staples, D2C delivery, beverage supply chain
Fundamentals
- Price$19.34 as of 2026-10-08 close
- Market cap$7.0B as of 2026-08-03 (share count; price 2026-10-08)
- 1-year return-11.5% 2025-10-08 close $21.86 → 2026-10-08 close $19.34
- P/E70.74 as of 2026-10-08
- Net margin+0.9% FY2025, SEC XBRL
- Gross margin+30.3% FY2025, SEC XBRL
- ROE+2.0% FY2025, SEC XBRL
- Debt / equity1.73 as of 2026-09-02
- Revenue growth (YoY)+30.7% as of 2026-09-02
- Revenue CAGR (3y)+14.5% SEC XBRL
- Beta0.46 as of 2026-09-02
- Last reported earnings2026-08-05 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +2.3%; at least 2 years of non-decreasing per-share dividends (SEC XBRL) — we do not hold the year before it, so the real streak may be longer.
How PRMB compares in its sector
- price-to-earnings ratiotop 10% 91 covered Consumer Staples peers, as of 2026-10-08
- net profit marginbottom 25% 105 covered Consumer Staples peers, as of 2026-09-02
- operating marginmiddle range 98 covered Consumer Staples peers, as of 2026-09-02
- gross marginmiddle range 93 covered Consumer Staples peers, as of 2026-09-02
- return on equitybottom 25% 106 covered Consumer Staples peers, as of 2026-09-02
- 3-year revenue CAGRtop 10% 109 covered Consumer Staples peers
- indicated dividend yieldmiddle range 77 covered Consumer Staples peers, as of 2026-09-02
- free cash flow (absolute dollars, latest fiscal year)middle range 110 covered Consumer Staples peers, as of FY2025
Position among covered Consumer Staples companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
PRMB is not currently in any published Top 10 list. Its scores are below.
Top 10 score
40.0 #1192 of 1,379 scored · #52 of 65 in Consumer Staples
Growth 81st (revenue growth year over year 30.7%, 3-year revenue CAGR 14.5%) and trend 37th (a "golden cross" — its 50-day average is above its 200-day); weakest is capital return (23rd, net share count bought back over the year -54.7, consecutive years of dividend increases 2 years).
Scores as of 8 Oct 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 4.
Dividend coverage (FY2025)
Exceeded at least one reported measure. In FY2025, PRMB's dividend exceeded at least one reported measure of what it earned or generated (earnings payout 252%, free-cash-flow payout 50%). A payout above 100% in one year is not necessarily unsustainable, but it is not fully covered by that measure.
- Earnings payout252% dividends / net income
- Free-cash-flow payout50% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How Primo Brands looks technically
Primo Brands (PRMB) is trading 7.0% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed above its 200-day average about 89 trading days ago — a "golden cross", a bullish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 26, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 38, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 4 trading days ago (its momentum flipped positive). It made a new 20-day low about 2 trading days ago. It is 26.2% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 7.0% below its 200-day average, the long-term trend line — a long-term downtrend | -7.0% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $21.79 | $21.79 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $20.80 | $20.80 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing high 21 calendar days ago — the swings before that are what the structure reading is measured on | 21 sessions |
| Wave structure | its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five; the labelling fails if price closes above 21.5602. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible downward five-wave sequence, in wave 3 (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 89 trading days ago — a "golden cross", a bullish long-term signal | 89 sessions |
| Trend strength (14-day ADX) | a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 26, with sellers in control | 26.3 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 38, neither overbought (above 70) nor oversold (below 30) | 38.1 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($18.71 to $20.94) — its "stochastic" reading is 28 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 28.3 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 4 trading days ago (its momentum flipped positive) | 4 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $26.21 | $26.21 |
|---|---|---|
| From the 52-week high | it is 26.2% below its 52-week high (its highest price of the past year) | -26.2% |
| Above the 52-week low | it is 34.7% above its 52-week low (its lowest price of the past year) | +34.7% |
| Below the 52-week high | it is 26.2% below its highest point of the past year | 26.2% |
| Since a 20-day breakout | it made a new 20-day low about 2 trading days ago | 2 sessions |
| Since a 55-day breakout | it made a new 55-day low about 2 trading days ago | 2 sessions |
| All-time high | its highest closing price on record is $37.75 (set on 1993-11-02) | $37.75 |
| Given back of the 52-week move | over the past year its closes ranged ($14.46 to $25.39), and it has given back around half of its rise from last year’s low — 55% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $18.29 to $18.64. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 55.4% |
| From the all-time high | it is 48.8% below its all-time high | -48.8% |
| Nearest price level | it is trading 2.0% below a resistance level at $19.72 — a price it turned at twice since 2026-01-26, most recently on 2026-02-05. Since 2024-10-08 it has 2 such levels below the current price and 15 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +2.0% |
| All-time low | its lowest closing price on record is $0.59 (set on 2008-12-09) | $0.59 |
| Above the all-time low | it is 3178.0% above its all-time low | +3,178% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 52nd percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.7087 between its high and its low — about 3.7% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.7087 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $18.40 and $21.39 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $18.40 – $19.90 – $21.39 |
| Typical daily range (% of price) | its price moves about 3.7% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.7% |
| Stretch from the 200-day average | it is trading 2.1 daily ranges below its 200-day average price (7.0% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 2.1 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.81× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
1
| Since a bearish engulfing | 2 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 2 sessions ago |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-10-08 1.0% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.9% |
|---|---|---|
| Open gap | it gapped 5.1% below the previous close 44 sessions ago and has not traded back through the level it left behind at 25.32 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -5.1% |
| Gap filled | a 3.2% gap up opened on 2026-08-13 has been "filled" 36 sessions ago — price traded back through the level the gap left behind, and it took 3 sessions to close | 36 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 12.7 percentage points (the stock lost 11.6% while the market gained 1.0%) | -12.7% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 22.1 percentage points (the stock lost 18.3% while the market gained 3.8%) | -22.1% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 16.4 percentage points (the stock gained 1.1% while the market gained 17.5%) | -16.4% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 26.5 percentage points (the stock lost 11.5% while the market gained 15.0%) | -26.5% |
Signal agreement
2
| Bullish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, MACD momentum is positive — these describe past price behaviour, not a forecast | 2 of 9 |
|---|---|---|
| Bearish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bearish state: trading below its 200-day average, a fresh 20-day low, a strong downtrend, with sellers in control, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 18% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 2.8% of the share price. | -18.2% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 7% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $20.87 — a volume-weighted average of daily closes over 183 sessions, not a true tick-by-tick VWAP. | -7.3% |
|---|---|---|
| Vs the average paid since it last reported | the price is 11% below the average price paid since it last reported on 2026-08-05 (its 10-Q), so the typical buyer over that stretch is under water. That average is $21.83 — a volume-weighted average of daily closes over 46 sessions, not a true tick-by-tick VWAP. | -11.4% |
Price levels it has turned at before
PRMB last closed at $19.34 on 2026-10-08. Since 2024-10-08 it has turned at 2 prices below its last close and 15 above; the 2 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $19.72 | Resistance | 2.0% above the last close | turned there twice · 2026-01-26 to 2026-02-05 |
| $17.90 | Support | 7.5% below the last close | turned there twice · 2026-02-17 to 2026-03-26 |
| $21.46 | Resistance | 10.9% above the last close | turned there five times · 2024-11-07 to 2026-09-17 |
| $22.02 | Resistance | 13.9% above the last close | turned there three times · 2025-09-23 to 2026-08-03 |
| $15.77 | Support | 18.5% below the last close | turned there twice · 2025-12-22 to 2026-01-05 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five.
This labelling fails — stops being a possible reading at all — if it closes above $21.56.
It is the only labelling that fits these swings, though its proportions are not the textbook ones.
On past moves of this shape the leg has usually ended somewhere between $11.97 and $15.63 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
This reading has stood for 11 trading days, since 2026-09-24.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · Broke down to a new 20-day low · MACD just crossed bullish (12/26/9) · lagging the market · Under water since its last earnings report (below the anchored VWAP) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$30.36 range $25.00 – $35.00; median $31.00
Analyst estimates, as of 2026-10-04. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for PRMB
- Consensus EPS estimate$0.4266 next reporting period, as of 2026-10-04
- Estimate change, 30 days$0.00 (0.0%) from $0.4266, on 2026-08-30, 35-day window
- Readings revised upward0% of 5 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Significant indebtedness and interest expense requirements.","Dependence on availability of packaging and high-quality source materials.","Execution risks associated with business integration and operational efficiency initiatives."]
What changed in the latest 10-Q
AI-assisted comparison of PRMB's 10-Q filed 2026-05-07 against the prior one filed 2025-11-06.
Management's Discussion & Analysis (MD&A)
- Added:
- Reference to 2025 Annual Report instead of 2024 Annual Report in Objective section (filed 2026-05-07)
- Disclosure of Iran conflict and broader Middle East geopolitical instability in General Economic Conditions section (filed 2026-05-07)
- Statement that refill stations number is 'over 23,500' rather than 'approximately 23,500' (filed 2026-05-07)
- Disclosure that company has taken steps to minimize impacts of global supply chain disruption (filed 2026-05-07)
- Removed:
- Reference to 2024 Annual Report in Objective section (filed 2025-11-06)
- Disclosure of Russia/Ukraine and Israel/Hamas conflicts as specific geopolitical risks (filed 2025-11-06)
- Reference to Part II, Item 1A Risk Factors in Form 10-Q in Objective section (filed 2025-11-06)
- Statement that markets are 'subject to some seasonal variations' (filed 2025-11-06)
- Reworded:
- Overview section changed from using 'Primo Brands also has' and 'Primo Brands operates' repetitive structure to using 'We have' and 'We operate' (filed 2026-05-07)
- Changed 'consolidated' to 'condensed consolidated' when referring to financial condition in Objective (filed 2026-05-07)
- Changed description of entity references for pre-Transaction periods removed from Objective section (filed 2026-05-07)
- General Economic Conditions section changed from 'disruptions to global supply chains, tariffs and the ongoing Russia/Ukraine and Israel/Hamas conflicts' to 'disruptions to global supply chains and tariffs' with separate mention of Iran and Middle East (filed 2026-05-07)
- Changed 'subject to some seasonal variations' to 'subject to seasonal variations' in General Economic Conditions (filed 2026-05-07)
- Notes:
- Older filing references both pre- and post-Transaction entity names in Objective; newer filing simplifies to only Primo Brands Corporation
- Both filings discuss the November 8, 2024 Transaction but older filing provides context in Objective that newer filing moves to separate 'The Transaction' subsection
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
2 open-market purchases and 2 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 90 days · read to 2026-10-042 buys ($2M) · 2 sells ($995M) — 1 buying, 2 selling insiders
- Last 180 days · read to 2026-10-042 buys ($2M) · 2 sells ($995M) — 1 buying, 2 selling insiders
Activity heuristic: mixed (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-10. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about PRMB's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
6 institutional 13F filers reported holding PRMB as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 6
- Reported shares held 47,534,188
- Reported value $1,161,775,018
reported quarterly holdings change (2026-03-31 → 2026-06-30): 1 new, 2 increased, 3 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about PRMB's institutional holders → See what each manager we track holds →
Short interest (FINRA)
PRMB had 29,508,096 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
PRMB had 8.14% of its shares outstanding sold short as of the 2026-09-15 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 5.41 days to cover at the same settlement.
- Reported short interest (shares) 29,508,096
- Short interest (% of shares outstanding) 8.14%
- Prior settlement (shares) 28,356,057
- Reported change 4.06%
- Days to cover (reported) 5.41
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- The Coca-Cola Company (KO)
- PepsiCo (PEP)
- Keurig Dr Pepper (KDP)
- Nestlé S.A. (NSRGY)
- BlueTriton Brands
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Primo Brands (PRMB) do?
Primo Brands Corporation is a leading North American water company providing a wide range of bottled water products and filtration solutions. Its diverse portfolio includes several well-known regional and national brands, offering both delivery and retail options to consumers. The company focuses on route-based distribution, network optimization, and e-commerce capabilities to serve its customer base.
What sector is Primo Brands (PRMB) in?
Primo Brands (PRMB) is classified in the Consumer Staples sector. Its industry is non-alcoholic beverages. It trades on NYSE.
Does PRMB pay a dividend?
Yes — Primo Brands (PRMB) pays a dividend, with an indicated yield of about 2.34% and at least 2 years of non-decreasing per-share dividends (SEC EDGAR XBRL) — we do not hold the year before it, so the real streak may be longer (market data, as of 2026-09-02). Informational only — not financial advice.
Who are Primo Brands's (PRMB) competitors?
Notable peers of Primo Brands (PRMB) include The Coca-Cola Company, PepsiCo, Keurig Dr Pepper, Nestlé S.A. and BlueTriton Brands. This peer set is informational only — not financial advice.
Is Primo Brands (PRMB) overbought or oversold right now?
Primo Brands (PRMB) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 38, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on PRMB come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.