XPONENTIAL FITNESS INC CLASS A (XPOF)
Consumer Discretionary · Boutique Fitness Franchising · NYSE
A leading global franchisor of premium boutique fitness and wellness brands, providing operational expertise and a shared service platform to franchisees.
What XPONENTIAL FITNESS INC CLASS A does
Xponential Fitness is a leading global franchisor of boutique health and wellness brands. The company operates a diversified platform featuring five core brands: Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT. It provides franchisees with a centralized model for support, including real estate, site selection, marketing, training, and operational technology.
Recent developments
In August 2026, the company lowered its 2026 financial guidance for net new studio openings, revenue, and Adjusted EBITDA. Recent strategic shifts include the divestiture of CycleBar, Rumble, and Lindora brands, alongside a move to an outsourced retail merchandising model.
From XPONENTIAL FITNESS INC CLASS A's filing of 2026-08-07.
Themes: boutique fitness, franchising model, health and wellness, studio operations
Fundamentals
- Price$4.96 as of 2026-10-08 close
- Market cap$245M as of 2026-07-31 (share count; price 2026-10-08)
- 1-year return-37.1% 2025-10-08 close $7.89 → 2026-10-08 close $4.96
- P/En/a negative earnings
- Net margin-12.3% FY2025, SEC XBRL
- Debt / equity11.24 as of 2026-09-02
- Revenue growth (YoY)-8.9% as of 2026-09-02
- Revenue CAGR (3y)+9.0% SEC XBRL
- Beta1.23 as of 2026-09-02
- Last reported earnings2026-08-06 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +0.8%; pays a dividend.
How XPOF compares in its sector
- net profit marginbottom 10% 314 covered Consumer Discretionary peers, as of 2026-09-02
- operating marginmiddle range 281 covered Consumer Discretionary peers, as of 2026-09-02
- 3-year revenue CAGRmiddle range 326 covered Consumer Discretionary peers
- indicated dividend yieldbottom 10% 169 covered Consumer Discretionary peers, as of 2026-09-02
- free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How XPONENTIAL FITNESS INC CLASS A looks technically
XPONENTIAL FITNESS INC CLASS A (XPOF) is trading 22.1% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 382 trading days ago — a "death cross", a bearish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 28, with buyers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 61, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 10 trading days ago (its momentum flipped positive). It just made a new 20-day high, its first since 2026-09-02, pushing above its recent trading range. It is 46.4% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 22.1% below its 200-day average, the long-term trend line — a long-term downtrend | -22.1% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $4.86 | $4.86 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $6.37 | $6.37 |
| Swing structure | each recent peak has been lower than the one before it and each dip deeper — the pattern chart-watchers call a downtrend, which describes where price has already been and not where it goes next | lower highs and lower lows |
| Last swing turn | its last significant turn was a swing low 20 calendar days ago — the swings before that are what the structure reading is measured on | 20 sessions |
| Wave structure | its recent swings can be read as a completed five-part downward sequence — the pattern Elliott-wave chartists call an impulse — which on that reading would now be due a pullback rather than more of the same; the labelling fails if price closes below 3.565. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible five-wave downward sequence, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 382 trading days ago — a "death cross", a bearish long-term signal | 382 sessions |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 28, with buyers in control | 28.0 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 61, neither overbought (above 70) nor oversold (below 30) | 61.4 |
|---|---|---|
| Position in its 14-day range | it is trading near the top of its 14-day range ($3.63 to $5.09) — its "stochastic" reading is 91 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 91.1 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 10 trading days ago (its momentum flipped positive) | 10 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $9.25 | $9.25 |
|---|---|---|
| From the 52-week high | it is 46.4% below its 52-week high (its highest price of the past year) | -46.4% |
| Above the 52-week low | it is 39.1% above its 52-week low (its lowest price of the past year) | +39.1% |
| Below the 52-week high | it is 46.4% below its highest point of the past year | 46.4% |
| Since a 20-day breakout | it just made a new 20-day high, its first since 2026-09-02, pushing above its recent trading range | 1 session |
| Since a 55-day breakout | it made a new 55-day low about 15 trading days ago | 15 sessions |
| All-time high | its highest closing price on record is $33.58 (set on 2023-05-01) | $33.58 |
| Given back of the 52-week move | over the past year its closes ranged ($3.65 to $9.00), and it has recovered roughly a quarter of its fall from last year’s high — 24% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $6.96 to $7.13. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 24.5% |
| From the all-time high | it is 85.2% below its all-time high | -85.2% |
| Nearest price level | it is trading 8.4% below a resistance level at $5.38 — a price it turned at twice since 2025-11-21, most recently on 2026-03-19. Since 2024-10-08 it has 0 such levels below the current price and 10 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +8.4% |
| All-time low | its lowest closing price on record is $3.56 (set on 2026-09-18) | $3.56 |
| Above the all-time low | it is 39.1% above its all-time low | +39.1% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 63rd percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.2848 between its high and its low — about 5.7% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.2848 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $3.31 and $5.06 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $3.31 – $4.19 – $5.06 |
| Typical daily range (% of price) | its price moves about 5.7% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 5.7% |
| Stretch from the 200-day average | it is trading 5.0 daily ranges below its 200-day average price (22.1% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 5.0 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.37× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
1
| Since a doji | 3 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 3 sessions ago |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-10-08 0.3% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -0.3% |
|---|---|---|
| Open gap | it gapped 22.2% below the previous close 43 sessions ago and has not traded back through the level it left behind at 6.36 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -22.2% |
| Gap filled | a 3.2% gap down opened on 2026-09-10 has been "filled" 20 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 20 sessions ago |
Price streaks
1
| Closing streak | it has closed higher 3 sessions in a row, a +6.9% move over the run — an unbroken run of up days, which describes what has already happened and says nothing about the next session | 3 sessions up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 2.3 percentage points (the stock gained 3.3% while the market gained 1.0%) | +2.3% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 30.7 percentage points (the stock lost 26.8% while the market gained 3.8%) | -30.7% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 44.0 percentage points (the stock lost 26.5% while the market gained 17.5%) | -44.0% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 52.1 percentage points (the stock lost 37.1% while the market gained 15.0%) | -52.1% |
Signal agreement
2
| Bullish technical signals | 3 of the 9 technical signals we can compute for it are currently in a bullish state: a fresh 20-day high, MACD momentum is positive, a strong uptrend, with buyers in control — these describe past price behaviour, not a forecast | 3 of 9 |
|---|---|---|
| Bearish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, lagging the market over 6 months, near the top of its 14-day range (overbought), trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 11% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 6.3% of the share price. | -10.8% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 14% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $5.79 — a volume-weighted average of daily closes over 188 sessions, not a true tick-by-tick VWAP. | -14.3% |
|---|---|---|
| Vs the average paid since it last reported | the price is 5% above the average price paid since it last reported on 2026-08-06 (its 8-K), so the typical buyer over that stretch is showing a gain. That average is $4.70 — a volume-weighted average of daily closes over 45 sessions, not a true tick-by-tick VWAP. | +5.5% |
Price levels it has turned at before
XPOF last closed at $4.96 on 2026-10-08. Since 2024-10-08 it has turned at 0 prices below its last close and 10 above; the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $5.38 | Resistance | 8.4% above the last close | turned there twice · 2025-11-21 to 2026-03-19 |
| $5.91 | Resistance | 19.2% above the last close | turned there twice · 2025-11-07 to 2026-07-23 |
| $6.64 | Resistance | 33.9% above the last close | turned there twice · 2025-04-09 to 2025-10-21 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now complete.
This labelling fails — stops being a possible reading at all — if it closes below $3.56.
It is the only labelling that fits these swings, though its proportions are not the textbook ones. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
This reading has stood for 10 trading days, since 2026-09-25.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · Broke out to a new 20-day high · in a strong, established uptrend (ADX) · lagging the market · At the top of its 14-day range (stochastic above 80) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$5.60 range $4.50 – $8.00; median $5.00
Analyst estimates, as of 2026-10-07. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for XPOF
- Consensus EPS estimate$0.1481 next reporting period, as of 2026-10-07
- Estimate change, 30 days+$0.00808 (+5.8%) from $0.14, on 2026-09-02, 35-day window
- Readings revised upward13% of 8 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Dependence on the financial health and successful performance of franchisees.","Risk of failure to achieve or maintain profitability and potential for operating losses.","Challenges in navigating international expansion and maintaining brand reputation."]
What changed in the latest 10-Q
AI-assisted comparison of XPOF's 10-Q filed 2026-05-08 against the prior one filed 2025-11-10.
Management's Discussion & Analysis (MD&A)
- Added:
- Reference to 'Annual Report on Form 10-K for the year ended December 31, 2025' (newer filing, filed 2026-05-08)
- Ownership interest percentage changed from 71.9% to 85.1% in XPO LLC (newer filing, filed 2026-05-08)
- Geographic reference changed from 'North America' to 'the North America Region' (newer filing, filed 2026-05-08)
- Statement that 'master franchisees have sold 182 licenses for studios not yet opened as of March 31, 2026' (newer filing, filed 2026-05-08)
- Details on CycleBar and Rumble divestiture completion: 'we received total consideration of $4.7 million in cash and retained royalties of $0.4 million, which was applied against the promissory note, resulting in the note being paid in full' during quarter ended December 31, 2025 (newer filing, filed 2026-05-08)
- Statement that Fit Commerce 'purchased $4.5 million of our existing retail inventory on the Effective Date of the Agreement' (newer filing, filed 2026-05-08)
- Reference to 'On November 10, 2025, the Company entered into an amendment to the Ag' [text cuts off] (newer filing, filed 2026-05-08)
- Removed:
- Reference to 'Annual Report on Form 10-K for the year ended December 31, 2024' (older filing, filed 2025-11-10)
- Statement that 'The following Management's Discussion and Analysis gives effect to the correction of the Company's condensed consolidated financial statements for the three and nine months ended September 30, 2024' (older filing, filed 2025-11-10)
- 'Appointment of new Chief Executive Officer and Director' section describing Mike Nuzzo's appointment and Mark King's retirement (older filing, filed 2025-11-10)
- Reference to '30 additional countries as of September 30, 2025' (older filing, filed 2025-11-10)
- Statement that 'No franchisee accounted for more than 5% of our revenue' (older filing, filed 2025-11-10)
- Studio count 'As of September 30, 2025, 2,575 studios were open in North America' and '1,042 additional studios' committed (older filing, filed 2025-11-10)
- International studio count 'As of September 30, 2025, we had 491 studios open internationally' and '204 licenses for studios not yet opened' (older filing, filed 2025-11-10)
- Revenue outside US figures 'During the nine months ended September 30, 2025 and 2024, we generated revenue outside the United States of $7.7 million and $10.9 million' (older filing, filed 2025-11-10)
- Lindora divestiture language 'will receive' changed to 'expect to receive' (older filing, filed 2025-11-10)
- CycleBar and Rumble divestiture language 'will receive total consideration of $7.0 million, of which $2.0 million was received' vs. more detailed completion language (older filing, filed 2025-11-10)
- Retail supply agreement language 'to be effective' changed to 'became effective' and 'has agreed to purchase' changed to 'purchased' (older filing, filed 2025-11-10)
- Reworded:
- Period reference from 'three and nine months ended September 30, 2025' to 'three months ended March 31, 2026 and 2025' in revenue outside US disclosure (older to newer filing)
- Lindora divestiture: 'will receive' (older filing) changed to 'expect to receive' (newer filing)
- Lindora divestiture: 'liabilities related to known litigation' (older filing) changed to 'liabilities related to litigation, pre-litigation, and disputes' (newer filing)
- CycleBar and Rumble divestiture: 'liabilities related to known litigation' (older filing) changed to 'liabilities related to known litigation, pre-litigation, and disputes' (newer filing)
- Retail supply agreement: 'to be effective as of December 1, 2025' (older filing) changed to 'became effective as of December 1, 2025' (newer filing)
- Retail supply agreement: 'FC has agreed to purchase our existing retail inventory, subject to certain exceptions, no later than the Effective Date' (older filing) changed to 'FC purchased $4.5 million of our existing retail inventory on the Effective Date' (newer filing)
- Retail supply agreement: 'shifts management' (older filing) changed to 'shifted management' (newer filing)
- Studio count disclosure: 'North America' (older filing) changed to 'the North America Region' (newer filing)
- Notes:
- The newer filing text is truncated at 'On November 10, 2025, the Company entered into an amendment to the Ag', preventing full comparison of that disclosure
- Comparison reflects different reporting periods: older filing covers September 30, 2025; newer filing covers March 31, 2026
- Some changes reflect updates to business metrics and studio counts as of different dates rather than disclosure changes per se
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales recorded in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 180 days · read to 2026-10-0421 buys ($963887) · 0 sells — 1 buying insider
Most recent open-market transaction: 2026-05-20. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about XPOF's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding XPOF as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 3,662,874
- Reported value $25,347,091
reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 4 increased, 1 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about XPOF's institutional holders → See what each manager we track holds →
Short interest (FINRA)
XPOF had 10,312,316 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for XPOF because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 10,312,316
- Prior settlement (shares) 9,227,637
- Reported change 11.75%
- Days to cover (reported) 15.11
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Planet Fitness (PLNT)
- Life Time Group Holdings (LTH)
- F45 Training
- Orangetheory Fitness
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare XPOF vs…
Frequently asked questions
What does XPONENTIAL FITNESS INC CLASS A (XPOF) do?
Xponential Fitness is a leading global franchisor of boutique health and wellness brands. The company operates a diversified platform featuring five core brands: Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT. It provides franchisees with a centralized model for support, including real estate, site selection, marketing, training, and operational technology.
What sector is XPONENTIAL FITNESS INC CLASS A (XPOF) in?
XPONENTIAL FITNESS INC CLASS A (XPOF) is classified in the Consumer Discretionary sector. Its industry is Boutique Fitness Franchising. It trades on NYSE.
Does XPOF pay a dividend?
Yes — XPONENTIAL FITNESS INC CLASS A (XPOF) pays a dividend, with an indicated yield of about 0.78% (market data, as of 2026-09-02). Informational only — not financial advice.
Who are XPONENTIAL FITNESS INC CLASS A's (XPOF) competitors?
Notable peers of XPONENTIAL FITNESS INC CLASS A (XPOF) include Planet Fitness, Life Time Group Holdings, F45 Training and Orangetheory Fitness. This peer set is informational only — not financial advice.
Is XPONENTIAL FITNESS INC CLASS A (XPOF) overbought or oversold right now?
XPONENTIAL FITNESS INC CLASS A (XPOF) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 61, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on XPOF come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.