American Outdoor Brands, Inc. (AOUT)
Consumer Discretionary · Outdoor lifestyle products and shooting sports accessories · NASDAQ
American Outdoor Brands is a provider of branded rugged outdoor lifestyle and shooting sports accessories, operating a portfolio of niche products across fishing, hunting, and home-defense categories.
What American Outdoor Brands, Inc. does
American Outdoor Brands is a leading provider of outdoor lifestyle products and shooting sports accessories serving hunting, fishing, meat processing, outdoor cooking, shooting, and personal security markets. The company designs, sources, and sells premium sportsman knives, land management tools, meat processing equipment, outdoor cooking products, and shooting accessories including firearm optics, rests, and gunsmithing supplies. It operates a portfolio of 15+ owned brands (BOG, BUBBA, Caldwell, Crimson Trace, Frankford Arsenal, Grilla, etc.) organized into four consumer-focused brand lanes—Adventurer, Harvester, Marksman, and Defender—and distributes through both e-commerce and traditional retail channels.
Themes: hunting and fishing sportsman gear, shooting sports accessories and precision shooting, outdoor cooking and grilling, firearm optics and laser aiming devices, personal security and defense products, meat processing and field-to-table products, direct-to-consumer e-commerce, brand portfolio and vertical organization
Fundamentals
- Price$10.81 as of 2026-08-26 close
- Market cap$135M as of 2026-08-26
- 1-year return+4.4% 2025-08-26 close $10.35 → 2026-08-26 close $10.81
- P/En/a negative earnings
- Net margin-4.8% as of 2026-08-27
- Gross margin+44.7% as of 2026-08-27
- ROE-5.5% as of 2026-08-27
- Debt / equity0.00 as of 2026-08-27
- Revenue growth (YoY)-14.3% as of 2026-08-27
- Revenue CAGR (3y)-0.1% SEC XBRL
- Beta0.20 as of 2026-08-27
- Last reported earnings2026-06-26 SEC EDGAR Form 8-K (Item 2.02)
How AOUT compares in its sector
- net profit marginbottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-27
- operating marginbottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-27
- gross marginmiddle range 331 covered Consumer Discretionary peers, as of 2026-08-27
- return on equitybottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-27
- 3-year revenue CAGRmiddle range 325 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)bottom 25% 311 covered Consumer Discretionary peers, as of FY2026
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How American Outdoor Brands, Inc. looks technically
American Outdoor Brands, Inc. (AOUT) is trading 12.7% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 111 trading days ago — a "golden cross", a bullish long-term signal. A strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 26, with sellers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 32, neither overbought (above 70) nor oversold (below 30). It made a new 20-day low about 2 trading days ago. It is 27.8% below its highest point of the past year.
Trend
7
| Distance from the 200-day | it is trading 12.7% above its 200-day average, the long-term trend line — a longer-term uptrend | +12.7% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $12.43 | $12.43 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $9.59 | $9.59 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing low 26 calendar days ago — the swings before that are what the structure reading is measured on | 26 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 111 trading days ago — a "golden cross", a bullish long-term signal | 111 sessions |
| Trend strength (14-day ADX) | a strong downtrend is in place — ADX, a 0–100 trend-strength gauge, is 26, with sellers in control | 25.9 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 32, neither overbought (above 70) nor oversold (below 30) | 31.8 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($10.42 to $13.06) — its "stochastic" reading is 15 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 14.8 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish) | 28 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $14.97 | $14.97 |
|---|---|---|
| From the 52-week high | it is 27.8% below its 52-week high (its highest price of the past year) | -27.8% |
| Above the 52-week low | it is 72.7% above its 52-week low (its lowest price of the past year) | +72.7% |
| Below the 52-week high | it is 27.8% below its highest point of the past year | 27.8% |
| Since a 20-day breakout | it made a new 20-day low about 2 trading days ago | 2 sessions |
| Since a 55-day breakout | it made a new 55-day high about 31 trading days ago | 31 sessions |
| All-time high | its highest closing price on record is $36.62 (set on 2021-07-01) | $36.62 |
| Given back of the 52-week move | over the past year its closes ranged ($6.36 to $14.49), and it has given back around half of its rise from last year’s low — 45% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $9.21 to $9.47. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 45.3% |
| From the all-time high | it is 70.5% below its all-time high | -70.5% |
| Nearest price level | it is trading 1.5% above a support level at $10.65 — a price it turned at twice since 2025-08-29, most recently on 2026-06-15. Since 2024-08-26 it has 10 such levels below the current price and 3 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -1.5% |
| All-time low | its lowest closing price on record is $6.26 (set on 2025-11-18) | $6.26 |
| Above the all-time low | it is 72.7% above its all-time low | +72.7% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually wide versus its own recent history (wider than about 84% of the past ~6 months) | 84th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.595 between its high and its low — about 5.5% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.595 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $10.64 and $13.60 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $10.64 – $12.12 – $13.60 |
| Typical daily range (% of price) | its price moves about 5.5% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 5.5% |
| Stretch from the 200-day average | it is trading 2.1 daily ranges above its 200-day average price (12.7% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 2.1 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.73× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Price gaps
3
| Gap at the open | it opened on 2026-08-26 0.3% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -0.3% |
|---|---|---|
| Open gap | it gapped 6.0% above the previous close 42 sessions ago and has not traded back through the level it left behind at 9.91 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +6.0% |
| Gap filled | a 2.0% gap up opened on 2026-07-02 has been "filled" 18 sessions ago — price traded back through the level the gap left behind, and it took 20 sessions to close | 18 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 20.2 percentage points (the stock lost 16.5% while the market gained 3.7%) | -20.2% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 7.7 percentage points (the stock gained 9.7% while the market gained 2.1%) | +7.7% |
| vs market, 6 months | over the past 6 months this stock beat the market by 5.7 percentage points (the stock gained 16.9% while the market gained 11.1%) | +5.7% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 14.3 percentage points (the stock gained 4.4% while the market gained 18.7%) | -14.3% |
Signal agreement
2
| Bullish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 4 of 9 |
|---|---|---|
| Bearish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bearish state: a strong downtrend, with sellers in control, a fresh 20-day low, MACD momentum is negative, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 4 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 7.6% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-21 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thick, spanning 13.9% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | -7.6% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 1% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $10.87 — a volume-weighted average of daily closes over 160 sessions, not a true tick-by-tick VWAP. | -0.5% |
|---|---|---|
| Vs the average paid since it last reported | the price is 14% below the average price paid since it last reported on 2026-06-25 (its 10-K), so the typical buyer over that stretch is under water. That average is $12.57 — a volume-weighted average of daily closes over 44 sessions, not a true tick-by-tick VWAP. | -14.0% |
Price levels it has turned at before
AOUT last closed at $10.81 on 2026-08-26. Since 2024-08-26 it has turned at 10 prices below its last close and 3 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $10.65 | Support | 1.5% below the last close | turned there twice · 2025-08-29 to 2026-06-15 |
| $9.95 | Support | 8.0% below the last close | turned there 7 times · 2025-04-17 to 2026-05-07 |
| $9.65 | Support | 10.8% below the last close | turned there six times · 2024-10-14 to 2026-06-16 |
| $12.28 | Resistance | 13.6% above the last close | turned there four times · 2025-03-12 to 2026-07-31 |
| $14.32 | Resistance | 32.5% above the last close | turned there twice · 2024-12-19 to 2024-12-30 |
| $15.67 | Resistance | 44.9% above the last close | turned there twice · 2025-01-28 to 2025-02-12 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-08-26.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Pulled back from the 12-month high · Broke down to a new 20-day low · beating the market · At the bottom of its 14-day range (stochastic below 20) · Trading at this year’s average price paid (anchored VWAP) | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-26. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$14.25 range $13.50 – $15.00
Analyst estimates, as of 2026-08-25. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for AOUT
- Consensus EPS estimate-$0.24 next reporting period, as of 2026-08-25
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Supply chain disruption: potential disruptions in suppliers' ability to source raw materials, manufacturing delays, and freight carrier interruptions could delay product fulfillment and increase costs.","Declining consumer spending: lower levels of consumer discretionary spending on hunting, fishing, shooting, and outdoor products could materially reduce revenue.","Product innovation execution: the company's growth strategy depends on its ability to introduce successful new and differentiated products; failure to innovate or market new offerings could limit competitive advantage and market share gains."]
What changed in the latest 10-Q
AI-assisted comparison of AOUT's 10-Q filed 2026-03-12 against the prior one filed 2025-12-09.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing discusses tariff developments including February 20, 2026 Supreme Court ruling striking down IEEPA tariffs and subsequent U.S. Administration announcement of new tariffs under other laws
- Newer filing discloses December 12, 2025 Board approval to divest UST branded product line (Disposal Group), classified as held for sale but not discontinued operations
- Newer filing reports third quarter fiscal 2026 results (three months ended January 31, 2026) with net sales of $56.6 million and net loss of $4.1 million
- Newer filing reports nine months ended January 31, 2026 results with net sales of $143 million and net loss of $8.9 million
- Newer filing includes breakdown showing shooting sports net sales decreased $3.7 million (15.0%) while outdoor lifestyle net sales increased $1.8 million (5.4%) for three-month period
- Removed:
- Older filing's discussion of second quarter fiscal 2026 results (three months ended October 31, 2025) with net sales of $57.2 million and net income of $2.1 million is not present in newer filing
- Older filing's discussion of six months ended October 31, 2025 results with net sales of $86.9 million and net loss of $4.8 million is not present in newer filing
- Older filing's disclosure that new products represented 31.4% of net sales for three months ended October 31, 2025 is not present in newer filing
- Older filing's specific gross margin analysis attributing decrease to higher promotional activity, slow-moving inventory sales, increased depreciation, and higher inbound freight is not present in newer filing for comparable period
- Reworded:
- Period covered changed from 'three and six months ended October 31, 2025 and 2024' to 'three and nine months ended January 31, 2026 and 2025'
- Fiscal quarter reference changed from 'Second Quarter Fiscal 2026' to 'Third Quarter Fiscal 2026'
- E-commerce channel decrease changed from 15.9% to 4.6% for three-month comparable periods
- Gross margin decrease changed from 240 basis points to 370 basis points for three-month comparable periods
- Description of e-commerce decline reason remains similar (lower sales to world's largest online retailer) but detailed context differs
- Notes:
- The two filings report on different fiscal quarters (Q2 vs Q3 for fiscal 2026) and different year-end dates (October 31 vs January 31), making direct comparison of operating metrics limited
- The newer filing's section is truncated mid-sentence ('We believe this') preventing full assessment of all changes in that discussion
- Older filing's six-month results section is also truncated, preventing complete comparison of year-to-date metrics
Risk Factors
- Added:
- the uncertainty around tariff policies and potential recovery of tariffs paid that have been determined to be unlawful added to tariffs risk factor (filed 2026-03-12)
- Removed:
- our business; disruptions caused by social unrest, including related protests or disturbances; our assessment of factor [text truncated] removed from end of risk factors list (filed 2025-12-09)
- Reworded:
- RSU/PSU weighted average remaining contractual term changed from 1.3 years to 1.0 years (filed 2026-03-12)
- tariff risk factor language changed from 'the potential for increased tariffs on our products' to 'the uncertainty around tariff policies and potential recovery of tariffs paid that have been determined to be unlawful, and the potential for increased tariffs on our products' (filed 2026-03-12)
- Notes:
- Older filing text is truncated at end ('our assessment of factor'), preventing full comparison of complete risk factors section
- Page numbers differ between filings (Item 1A at page 33 in newer vs page 31 in older)
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales are on record for AOUT — recent Form 4 activity was compensation-related (awards, option exercises, or tax withholding), not open-market buying or selling.
View full insider trading history → View SEC Form 3/4/5 filingsOnly open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
4 institutional 13F filers reported holding AOUT as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 4
- Reported shares held 1,151,453
- Reported value $10,754,570
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 2 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
AOUT had 243,135 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
AOUT had 1.94% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 3.37 days to cover at the same settlement.
- Reported short interest (shares) 243,135
- Short interest (% of shares outstanding) 1.94%
- Prior settlement (shares) 289,521
- Reported change -16.02%
- Days to cover (reported) 3.37
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Vista Outdoor (VSTO)
- Sportsman's Warehouse (SPWH)
- Clarus Corporation (CLAR)
- Johnson Outdoor (if publicly traded)
- Sturm, Ruger & Co. (RGR)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare AOUT vs…
Frequently asked questions
What does American Outdoor Brands, Inc. (AOUT) do?
American Outdoor Brands is a leading provider of outdoor lifestyle products and shooting sports accessories serving hunting, fishing, meat processing, outdoor cooking, shooting, and personal security markets. The company designs, sources, and sells premium sportsman knives, land management tools, meat processing equipment, outdoor cooking products, and shooting accessories including firearm optics, rests, and gunsmithing supplies.
What sector is American Outdoor Brands, Inc. (AOUT) in?
American Outdoor Brands, Inc. (AOUT) is classified in the Consumer Discretionary sector. Its industry is Outdoor lifestyle products and shooting sports accessories. It trades on NASDAQ.
Who are American Outdoor Brands, Inc.'s (AOUT) competitors?
Notable peers of American Outdoor Brands, Inc. (AOUT) include Vista Outdoor, Sportsman's Warehouse, Clarus Corporation, Johnson Outdoor (if publicly traded) and Sturm, Ruger & Co.. This peer set is informational only — not financial advice.
Is American Outdoor Brands, Inc. (AOUT) overbought or oversold right now?
American Outdoor Brands, Inc. (AOUT) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 32, in the neutral middle (as of 2026-08-26). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on AOUT come from?
Fundamentals and prices come from market data, as of 2026-08-27; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-27. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-26.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.