STURM RUGER INC (RGR)

What STURM RUGER INC does

Sturm, Ruger & Company designs, manufactures, and sells firearms to domestic sporting customers, with nearly all revenue derived from firearms. The company offers rifles, pistols, revolvers, and shotguns under the Ruger, Marlin, and Glenfield brand names, sold primarily through independent wholesale distributors to the commercial sporting market. Manufacturing occurs at multiple U.S. facilities in New Hampshire, Arizona, North Carolina, and Kentucky, with the company also producing investment castings and metal injection molding parts for internal use and minimal external sales.

Fundamentals

• Price$38.56 as of 2026-07-09 close
• Market cap$604M as of 2026-07-10
• 1-year return+7.5% as of 2026-07-09 close
• Net margin-2.2% as of 2026-07-10
• Gross margin+14.4% as of 2026-07-10
• ROE-4.2% as of 2026-07-10
• Debt / equity0.00 as of 2026-07-10
• Revenue growth (YoY)+3.2% as of 2026-07-10
• Revenue CAGR (3y)-2.9% SEC XBRL
• Beta0.22 as of 2026-07-10

Dividend: yield +1.0%; 1-year non-decreasing per-share dividend streak (SEC XBRL).

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Key risks (from latest filing)

["Highly concentrated customer base through independent wholesale distributors; demand dependent on broader sporting and recreational firearms market trends","Company is currently unprofitable (net margin -2.18% as of July 2026) with tight operating margins subject to cost of goods and inventory management challenges","Regulatory and political risk; firearms industry subject to changing laws and regulations that could impact product design, manufacturing, distribution, and demand"]

See RGR's biggest risks from its latest 10-Q →

Competitors & peers

• Smith & Wesson (SWBI)
• Remington (private)
• Winchester (Browning parent, private)
• Mossberg (private)
• Savage Arms (private)
• Taurus (private)

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