STURM RUGER INC (RGR)
Consumer Discretionary · Firearms and Ammunition · NYSE
A long-standing U.S. manufacturer of firearms and precision investment castings for the commercial sporting market.
What STURM RUGER INC does
Sturm, Ruger & Company, Inc. is a leading manufacturer of firearms for the commercial sporting market in the United States. The company designs, produces, and sells rifles, pistols, and revolvers, and also manufactures precision investment castings.
Themes: firearms manufacturing, recreational shooting and hunting, precision metal castings
Fundamentals
- Price$43.61 as of 2026-10-08 close
- Market cap$697M as of 2026-07-15 (share count; price 2026-10-08)
- 1-year return-6.5% 2025-10-08 close $46.66 → 2026-10-08 close $43.61
- P/E57.96 as of 2026-10-08
- Net margin-0.8% FY2025, SEC XBRL
- Gross margin+14.9% FY2025, SEC XBRL
- ROE-1.5% FY2025, SEC XBRL
- Debt / equity0.00 as of 2026-09-02
- Revenue growth (YoY)+7.6% as of 2026-09-02
- Revenue CAGR (3y)-2.9% SEC XBRL
- Beta0.42 as of 2026-09-02
- Last reported earnings2026-07-29 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +2.1%; 1-year non-decreasing per-share dividend streak (SEC XBRL).
How RGR compares in its sector
- price-to-earnings ratiotop 10% 258 covered Consumer Discretionary peers, as of 2026-10-08
- net profit marginbottom 25% 314 covered Consumer Discretionary peers, as of 2026-09-02
- operating marginbottom 25% 281 covered Consumer Discretionary peers, as of 2026-09-02
- gross marginbottom 10% 191 covered Consumer Discretionary peers, as of 2026-09-02
- return on equitybottom 25% 293 covered Consumer Discretionary peers, as of 2026-09-02
- 3-year revenue CAGRbottom 25% 326 covered Consumer Discretionary peers
- indicated dividend yieldmiddle range 169 covered Consumer Discretionary peers, as of 2026-09-02
- free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Dividend coverage (FY2025)
Covered by reported results. In FY2025, RGR's dividend was covered by reported results (free-cash-flow payout 26%). This describes past coverage, not a forecast.
- Earnings payoutnot assessable earnings were not positive that year
- Free-cash-flow payout26% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How STURM RUGER INC looks technically
STURM RUGER INC (RGR) is trading 12.6% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 147 trading days ago — a "golden cross", a bullish long-term signal. A strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 40, with buyers in control. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 67, neither overbought (above 70) nor oversold (below 30). It made a new 20-day high about 4 trading days ago.
Trend
9
| Distance from the 200-day | it is trading 12.6% above its 200-day average, the long-term trend line — a longer-term uptrend | +12.6% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $39.40 | $39.40 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $38.75 | $38.75 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing low 35 calendar days ago — the swings before that are what the structure reading is measured on | 35 sessions |
| Wave structure | its recent swings can be read as a completed three-part downward correction — a pullback in the A-B-C shape Elliott-wave chartists use; the labelling fails if price closes below 36.99. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible three-wave downward correction, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 147 trading days ago — a "golden cross", a bullish long-term signal | 147 sessions |
| Above the 200-day after a dip | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 12.6% above | +12.6% |
| Trend strength (14-day ADX) | a strong uptrend is in place — ADX, a 0–100 trend-strength gauge, is 40, with buyers in control | 40.2 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 67, neither overbought (above 70) nor oversold (below 30) | 66.6 |
|---|---|---|
| Position in its 14-day range | it is trading in the upper half of its 14-day range ($40.80 to $44.82) — its "stochastic" reading is 70 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 69.9 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish) | 16 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $48.21 | $48.21 |
|---|---|---|
| From the 52-week high | it is 9.5% below its 52-week high (its highest price of the past year) | -9.5% |
| Above the 52-week low | it is 53.9% above its 52-week low (its lowest price of the past year) | +53.9% |
| Below the 52-week high | it is 9.5% below its highest point of the past year | 9.5% |
| Since a 20-day breakout | it made a new 20-day high about 4 trading days ago | 4 sessions |
| Since a 55-day breakout | it made a new 55-day high about 4 trading days ago | 4 sessions |
| All-time high | its highest closing price on record is $92.49 (set on 2021-07-01) | $92.49 |
| Given back of the 52-week move | over the past year its closes ranged ($28.81 to $47.13), and it has recovered almost all of its fall from last year’s high — 81% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $40.13 to $40.72. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 80.8% |
| From the all-time high | it is 52.8% below its all-time high | -52.9% |
| Nearest price level | it is trading 0.5% below a resistance level at $43.84 — a price it turned at three times since 2025-10-20, most recently on 2026-04-28. Since 2024-10-08 it has 9 such levels below the current price and 2 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.5% |
| All-time low | its lowest closing price on record is $4.36 (set on 2008-11-21) | $4.36 |
| Above the all-time low | it is 900.2% above its all-time low | +900.2% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually wide versus its own recent history (wider than about 96% of the past ~6 months) | 96th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.9423 between its high and its low — about 2.2% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.9423 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $36.88 and $46.25 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $36.88 – $41.56 – $46.25 |
| Typical daily range (% of price) | its price moves about 2.2% in a typical session — calmer than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 2.2% |
| Stretch from the 200-day average | it is trading 5.2 daily ranges above its 200-day average price (12.6% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 5.2 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.93× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
3
| Since a doji | 3 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 3 sessions ago |
|---|---|---|
| Since a bullish engulfing | 9 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | 9 sessions ago |
| Since a bearish engulfing | 2 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 2 sessions ago |
Price gaps
2
| Gap at the open | it opened on 2026-10-08 at essentially the same price it closed at the session before — no meaningful overnight gap | -0.0% |
|---|---|---|
| Open gap | it gapped 4.5% above the previous close 15 sessions ago and has not traded back through the level it left behind at 37.08 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +4.5% |
Price streaks
1
| Closing streak | it closed lower in its latest session, after a session that did not close lower — a single down day rather than a run | 1 session down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 13.5 percentage points (the stock gained 14.5% while the market gained 1.0%) | +13.4% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 9.6 percentage points (the stock gained 13.4% while the market gained 3.8%) | +9.6% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 10.1 percentage points (the stock gained 7.3% while the market gained 17.5%) | -10.1% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 21.5 percentage points (the stock lost 6.5% while the market gained 15.0%) | -21.5% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, MACD momentum is positive, a strong uptrend, with buyers in control, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: lagging the market over 6 months — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 12% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is thin, spanning 1.2% of the share price, which is taken to mean a barrier that gives way easily. | +12.0% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 11% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $39.29 — a volume-weighted average of daily closes over 190 sessions, not a true tick-by-tick VWAP. | +11.0% |
|---|---|---|
| Vs the average paid since it last reported | the price is 8% above the average price paid since it last reported on 2026-07-29 (its 10-Q), so the typical buyer over that stretch is showing a gain. That average is $40.22 — a volume-weighted average of daily closes over 51 sessions, not a true tick-by-tick VWAP. | +8.4% |
Double bottom, bullish — broke out · entry $39.07 · 43 sessions in
Descending triangle, either side — broke out · entry $37.98 · 75 sessions in
Falling wedge, bullish — broke out · entry $37.98 · 78 sessions in
Price levels it has turned at before
RGR last closed at $43.61 on 2026-10-08. Since 2024-10-08 it has turned at 9 prices below its last close and 2 above; the 3 nearest below and the 2 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $43.84 | Resistance | 0.5% above the last close | turned there three times · 2025-10-20 to 2026-04-28 |
| $42.48 | Support | 2.6% below the last close | turned there twice · 2024-10-18 to 2024-11-04 |
| $40.81 | Support | 6.4% below the last close | turned there 7 times · 2024-10-23 to 2026-07-30 |
| $47.85 | Resistance | 9.7% above the last close | turned there twice · 2025-10-15 to 2025-10-27 |
| $39.32 | Support | 9.8% below the last close | turned there six times · 2025-03-21 to 2026-09-02 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a three-part downward correction — the A-B-C shape chartists use for a pullback — now complete.
This labelling fails — stops being a possible reading at all — if it closes below $36.99.
It is the only labelling that fits these swings, though its proportions are not the textbook ones. It was chosen from 3 labellings that survived the rules, counting shorter readings of the same bars.
This reading has stood for 20 trading days, since 2026-09-11.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Tested and reclaimed 200-day support · in a strong, established uptrend (ADX) · lagging the market · Trading above the Ichimoku cloud · Near a resistance level (pressing into a price that has capped it before) | Learn: moving average · golden cross · adx · rsi · breakout
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$43.00 range $40.00 – $46.00
Analyst estimates, as of 2026-10-05. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for RGR
- Consensus EPS estimate$0.37 next reporting period, as of 2026-10-05
- Estimate change, 30 days$0.00 (0.0%) from $0.37, on 2026-08-31, 35-day window
- Readings revised upward0% of 8 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["High sensitivity to political and social trends, legislative developments, and potential restrictive gun control regulations.","Significant exposure to risks associated with product liability and potential litigation.","Dependence on the availability and pricing of raw materials, including steel and specialized alloys."]
What changed in the latest 10-Q
AI-assisted comparison of RGR's 10-Q filed 2026-05-06 against the prior one filed 2025-11-05.
Management's Discussion & Analysis (MD&A)
- Added:
- New section detailing Board of Directors refreshment with retirement of three directors and addition of three new directors with operational, industrial and strategic expertise (filed 2026-05-06)
- Appointment of new CFO in April 2026 (filed 2026-05-06)
- Generation of $18.8 million in cash from operations versus $11.1 million same period prior year (filed 2026-05-06)
- New product sales reaching $51.6 million or 41% of total firearm sales, with specific products listed: RXM pistol, Marlin 1894 lever-action rifles, American Centerfire Rifle Generation II, Glenfield rifles, Harrier rifles, and Ruger Red Label III Shotgun (filed 2026-05-06)
- Sell-through increase of 3.2% from Q1 2025, exceeding 1.6% increase in adjusted NICS (filed 2026-05-06)
- Finished goods inventory decrease of 95,800 units and distributors' inventory decrease of 26,400 units (filed 2026-05-06)
- Hebron Facility operating at target capacity as of March 28, 2026 (filed 2026-05-06)
- Agreement with Beretta Holding announced May 4, 2026, with professional fees and advisory costs of $3.2 million during quarter (filed 2026-05-06)
- Reduction-in-force executed in February with associated severance cost of $2.5 million (filed 2026-05-06)
- Non-GAAP impact of $0.26 per share consisting of $0.15 per share from proxy contest expenses and $0.11 per share from leadership/governance transition expenses (filed 2026-05-06)
- Removed:
- Nine month period reporting replaced with three month period reporting (filed 2025-11-05 used nine months ended September 27, 2025; filed 2026-05-06 uses three months ended March 28, 2026)
- Leadership transition to welcome new CEO reference removed (filed 2025-11-05)
- Inventory rationalization initiative description removed (filed 2025-11-05)
- Product repositioning initiative removed (filed 2025-11-05)
- Anderson Manufacturing acquisition discussion removed (filed 2025-11-05)
- Seven quarter trailing data table replaced with five quarter trailing data table (filed 2025-11-05 showed Q3-Q1 2025 and Q4-Q1 2024; filed 2026-05-06 shows Q1 2026 and Q4-Q1 2025)
- Reworded:
- Export sales period changed from 'nine month periods ended September 27, 2025 and September 28, 2024' to 'three month periods ended March 28, 2026 and March 29, 2025' (filed 2026-05-06)
- Results of Operations section now references 'Ruger 2030 plan' instead of generic 'strategic initiatives' (filed 2026-05-06)
- Demand section states 'increased 3%' in Q1 2026 versus prior year instead of 'increased 0.3%' for nine months 2025 versus prior year (filed 2026-05-06)
- Demand section states adjusted NICS 'increased 2%' for same period instead of 'decreased 4.3%' for nine months comparison (filed 2026-05-06)
- Bullet points in Company Overview changed from filled circles (●) to filled diamonds (·) (filed 2026-05-06)
- Trailing quarters data label changed from 'trailing seven quarters' to 'trailing five quarters' (filed 2026-05-06)
- Notes:
- The two filings report on different fiscal periods (Q1 2026 vs nine months 2025), making direct operational comparisons inherently different in scope
- The older filing (2025-11-05) contains truncated text at the end that appears incomplete, limiting full assessment of certain sections
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 2 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 30 days · read to 2026-10-040 buys · 2 sells ($49170) — 1 selling insider
- Last 90 days · read to 2026-10-040 buys · 2 sells ($49170) — 1 selling insider
- Last 180 days · read to 2026-10-043 buys ($288615) · 2 sells ($49170) — 3 buying, 1 selling insiders
Cluster buying: 3 different insiders reported open-market purchases (SEC code P) of RGR within a 30-day window between 2026-05-12 and 2026-05-20. Disclosed Form 4 activity, not a prediction of performance or a buy signal.
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-09-24. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about RGR's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding RGR as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 2,853,167
- Reported value $107,992,356
reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 3 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about RGR's institutional holders → See what each manager we track holds →
Short interest (FINRA)
RGR had 540,201 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
RGR had 3.38% of its shares outstanding sold short as of the 2026-09-15 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 4.45 days to cover at the same settlement.
- Reported short interest (shares) 540,201
- Short interest (% of shares outstanding) 3.38%
- Prior settlement (shares) 531,058
- Reported change 1.72%
- Days to cover (reported) 4.45
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Smith & Wesson Brands (SWBI)
- Vista Outdoor (VSTO)
- American Outdoor Brands (AOUT)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare RGR vs…
Frequently asked questions
What does STURM RUGER INC (RGR) do?
Sturm, Ruger & Company, Inc. is a leading manufacturer of firearms for the commercial sporting market in the United States. The company designs, produces, and sells rifles, pistols, and revolvers, and also manufactures precision investment castings.
What sector is STURM RUGER INC (RGR) in?
STURM RUGER INC (RGR) is classified in the Consumer Discretionary sector. Its industry is Firearms and Ammunition. It trades on NYSE.
Does RGR pay a dividend?
Yes — STURM RUGER INC (RGR) pays a dividend, with an indicated yield of about 2.05% and 1-year non-decreasing per-share dividend streak (SEC EDGAR XBRL) (market data, as of 2026-09-02). Informational only — not financial advice.
Who are STURM RUGER INC's (RGR) competitors?
Notable peers of STURM RUGER INC (RGR) include Smith & Wesson Brands, Vista Outdoor and American Outdoor Brands. This peer set is informational only — not financial advice.
Is STURM RUGER INC (RGR) overbought or oversold right now?
STURM RUGER INC (RGR) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 67, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on RGR come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.