BRC INC CLASS A (BRCC)
Consumer Staples · Premium coffee and energy beverages · NYSE
Veteran-founded, mission-driven premium coffee and energy beverage company with omnichannel distribution expanding rapidly into wholesale retail while maintaining a direct-to-consumer subscription base.
What BRC INC CLASS A does
Black Rifle Coffee Company is a Veteran-founded premium coffee and energy drink company operating through three channels: Wholesale (distribution via retailers like Walmart and convenience stores), Direct-to-Consumer (DTC subscription Coffee Club and e-commerce), and Outposts (company-owned and franchised coffee shops). The company also sells apparel, brewing equipment, and outdoor gear, and recently launched Black Rifle Energy, a ready-to-drink energy beverage.
Themes: ["Premium coffee brands","Direct-to-consumer subscription models","Retail distribution / wholesale expansion","Energy drinks / ready-to-drink beverages","Veteran-focused / mission-driven consumer brand"]
Fundamentals
- Price$1.19 as of 2026-07-09 close
- Market cap$297M as of 2026-07-10
- 1-year return-26.8% as of 2026-07-09 close
- Net margin-2.2% as of 2026-07-10
- Gross margin+33.9% as of 2026-07-10
- ROE-24.0% as of 2026-07-10
- Debt / equity0.74 as of 2026-07-10
- Revenue growth (YoY)+9.0% as of 2026-07-10
- Revenue CAGR (3y)+9.7% SEC XBRL
- Beta1.28 as of 2026-07-10
Key risks (from latest filing)
["Company is unprofitable with negative net margin of -2.17% as of latest filing, despite 8.99% YoY revenue growth, indicating challenges in scaling to profitability","Stock price down 26.83% over 1 year while market cap of ~$297 million reflects investor concerns about execution and margin pressure in competitive beverage market","DTC channel revenue declined 5% year-over-year and subscriber growth appears challenged, with company shifting resources to wholesale at potential expense of higher-margin direct sales"]
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.