BRC INC CLASS A (BRCC)
Consumer Staples · Specialty Coffee and Energy Beverages · NYSE
A veteran-founded, mission-driven premium coffee and energy drink company that combines an omnichannel retail presence with proprietary media content to engage a loyal community of patriots and first responders.
What BRC INC CLASS A does
Black Rifle Coffee Company is a premium coffee and energy drink company that operates through an omnichannel model spanning Wholesale, Direct-to-Consumer (DTC), and company-operated or franchised coffee shops known as Outposts. The brand is mission-driven, focusing on serving active-duty military, veterans, and first responders, and it actively uses in-house media and content creation to build brand awareness and community. Its product line includes roasted coffee, single-serve pods, ready-to-drink coffee, energy beverages, and branded lifestyle merchandise.
Recent developments
In the second quarter of 2026, the company reported 12.8% net revenue growth and significant improvements in profitability, narrowing its net loss to $0.2 million. The company is executing an Operational Improvement Plan expected to yield over $12.2 million in annualized cost savings, with $10.4 million already realized as of mid-2026. Management has maintained its full-year 2026 guidance of at least 8% revenue growth and at least 35% Adjusted EBITDA growth.
From BRC INC CLASS A's filing of 2026-08-03.
Themes: veteran-owned business, premium beverage / coffee, e-commerce / direct-to-consumer (DTC), retail expansion (wholesale), lifestyle brand / media content, energy drinks
Fundamentals
- Price$10.56 as of 2026-10-21 close
- Market cap$250M market cap from Nasdaq, 2026-10-21
- 1-year return-24.0% 2025-10-21 close $13.90 → 2026-10-21 close $10.56
- P/En/a negative earnings
- Net margin-3.0% FY2025, SEC XBRL
- Gross margin+34.6% FY2025, SEC XBRL
- ROE-26.1% FY2025, SEC XBRL
- ROICn/a No figure: its pre-tax income was zero or negative, so there is no tax rate to apply.
- Debt / equity0.65 borrowings, leases excluded / equity — 10-Q/10-K balance sheet 2026-06-30
- Revenue growth (YoY)+1.7% FY2025, SEC XBRL
- Revenue CAGR (3y)+9.7% SEC XBRL
- Beta0.80 as of 2026-09-03
- Last reported earnings2026-08-03 SEC EDGAR Form 8-K (Item 2.02)
How BRCC compares in its sector
- net profit marginbottom 10% 105 covered Consumer Staples peers, as of 2026-09-03
- operating marginbottom 10% 98 covered Consumer Staples peers, as of 2026-09-03
- gross marginmiddle range 93 covered Consumer Staples peers, as of 2026-09-03
- return on equitybottom 10% 106 covered Consumer Staples peers, as of 2026-09-03
- 3-year revenue CAGRtop 25% 109 covered Consumer Staples peers
- free cash flow (absolute dollars, latest fiscal year)bottom 10% 110 covered Consumer Staples peers, as of FY2025
Position among covered Consumer Staples companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Dividend coverage
Not assessed — last reported dividend predates the accounts. The most recent fiscal year in which BRCC reported a dividend payment is FY2021, while its reported financial statements run through FY2025. Coverage is therefore not assessed for the latest year — an FY2021 ratio would not describe BRCC today.
Coverage is derived from reported SEC EDGAR XBRL figures, comparing dividends paid against net income and free cash flow for the SAME fiscal year. It is not shown here because the latest fiscal year with a reported dividend payment (FY2021) is older than the latest year of reported financial statements (FY2025), so any ratio would describe an out-of-date year. Informational only — not financial advice.
Quarterly results
| Quarter | Revenue | Gross profit | Operating income | Net income | Diluted EPS | Operating cash flow | Capex |
|---|---|---|---|---|---|---|---|
| Q2 FY2026 2026-06-30 | $107M | $36M | $1M | -$103000 | $0.00 | $6M† | $463000† |
| Q1 FY2026 2026-03-31 | $109M | $36M | $1M | -$15000 | $0.00 | $7M | $630000 |
| Q4 FY2025 2025-12-31 | $113M† | $36M† | -$7M† | -$3M† | -$0.03† | -$9M† | $696000† |
| Q3 FY2025 2025-09-30 | $101M | $37M | $518000 | -$486000 | $0.00 | $6M† | $817000† |
| Q2 FY2025 2025-06-30 | $95M | $32M | -$13M | -$5M | -$0.07 | -$3M† | $974000† |
| Q1 FY2025 2025-03-31 | $90M | $32M | -$5M | -$3M | -$0.04 | -$4M | $1M |
| Q4 FY2024 2024-12-31 | $106M† | $40M† | -$2M† | -$2M† | -$0.03† | $2M† | $2M† |
| Q3 FY2024 2024-09-30 | $98M | $41M | $1M | -$535000 | -$0.01 | $2M† | $2M† |
† Not filed as a discrete quarter: derived from the company's own year-to-date figures (for example the fourth quarter as the fiscal year minus the first nine months). A derived per-share figure is approximate, because the share count moves within the year.
Balance sheet at 2026-06-30
- Cash and equivalents$12M
- Total debt$32M borrowings only; leases excluded
- Net debt$20M total debt − cash − short-term investments
From the company's own SEC 10-Q and 10-K filings (XBRL), re-read every week. Figures in US dollars as filed; informational only — not financial advice.
How BRC INC CLASS A looks technically
BRC INC CLASS A (BRCC) is trading 3.6% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed below its 200-day average about 37 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 19, below the 25 that marks a real trend), though buyers have been pushing harder than sellers lately — pressure, not a trend. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 65, neither overbought (above 70) nor oversold (below 30). It just made a new 20-day high, its first since 2026-07-24, pushing above its recent trading range. It is 43.0% below its highest point of the past year.
Trend
9
| Distance from the 200-day | it is trading 3.6% above its 200-day average, the long-term trend line — a longer-term uptrend | +3.6% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $9.07 | $9.07 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $10.21 | $10.21 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing low 19 calendar days ago — the swings before that are what the structure reading is measured on | 19 sessions |
| Wave structure | its recent swings can be read as a completed five-part downward sequence — the pattern Elliott-wave chartists call an impulse — which on that reading would now be due a pullback rather than more of the same; the labelling fails if price closes below 8.55. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible five-wave downward sequence, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 37 trading days ago — a "death cross", a bearish long-term signal | 37 sessions |
| Above the 200-day after a dip | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 3.6% above | +3.6% |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 19, below the 25 that marks a real trend), though buyers have been pushing harder than sellers lately — pressure, not a trend | 19.0 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 65, neither overbought (above 70) nor oversold (below 30) | 65.0 |
|---|---|---|
| Position in its 14-day range | it is trading near the top of its 14-day range ($8.55 to $10.85) — its "stochastic" reading is 88 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 88.3 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in positive territory (momentum leaning bullish) | 40 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $18.55 | $18.55 |
|---|---|---|
| From the 52-week high | it is 43.0% below its 52-week high (its highest price of the past year) | -43.0% |
| Above the 52-week low | it is 76.3% above its 52-week low (its lowest price of the past year) | +76.3% |
| Below the 52-week high | it is 43.0% below its highest point of the past year | 43.0% |
| Since a 20-day breakout | it just made a new 20-day high, its first since 2026-07-24, pushing above its recent trading range | 1 session |
| Since a 55-day breakout | it just made a new 55-day high, its first since 2026-07-24, pushing above its recent trading range | 1 session |
| All-time high | its highest closing price on record is $340.00 (set on 2022-04-12) | $340.00 |
| Given back of the 52-week move | over the past year its closes ranged ($6.25 to $17.80), and it has given back close to two thirds of its rise from last year’s low — 63% of it. Chart-watchers call 61.8%-65% given back the "golden pocket", and this is inside it — for this company that is $10.29 to $10.66. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 62.5% |
| From the all-time high | it is 96.9% below its all-time high | -96.9% |
| Nearest price level | it is trading 12.8% below a resistance level at $11.94 — a price it turned at four times since 2025-06-27, most recently on 2026-06-08. Since 2024-10-21 it has 1 such level below the current price and 9 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +12.8% |
| All-time low | its lowest closing price on record is $6.00 (set on 2026-03-03) | $6.00 |
| Above the all-time low | it is 76.3% above its all-time low | +76.3% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are narrower than usual versus its own recent 6-month history (tighter than about 72% of it) | 28th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.5332 between its high and its low — about 5.0% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.5332 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $8.52 and $10.66 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $8.52 – $9.59 – $10.66 |
| Typical daily range (% of price) | its price moves about 5.0% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 5.0% |
| Stretch from the 200-day average | it is trading 0.7 daily ranges above its 200-day average price (3.6% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 0.7 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.74× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
2
| Since a doji | 1 session ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 1 session ago |
|---|---|---|
| Since a bearish engulfing | 2 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 2 sessions ago |
Price gaps
2
| Gap at the open | it opened on 2026-10-20 0.2% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.2% |
|---|---|---|
| Gap filled | a 3.4% gap down opened on 2026-08-26 has been "filled" 38 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 38 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 12.1 percentage points (the stock gained 13.0% while the market gained 1.0%) | +12.1% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 15.5 percentage points (the stock lost 11.8% while the market gained 3.6%) | -15.5% |
| vs market, 6 months | over the past 6 months this stock beat the market by 6.6 percentage points (the stock gained 15.1% while the market gained 8.5%) | +6.6% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 39.5 percentage points (the stock lost 25.0% while the market gained 14.6%) | -39.5% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: trading above its 200-day average, a fresh 20-day high, MACD momentum is positive, outperforming the market over 6 months, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, near the top of its 14-day range (overbought) — these describe past price behaviour, not a forecast | 2 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 1.5% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-14 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is thick, spanning 14.2% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | +1.5% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 1% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $10.68 — a volume-weighted average of daily closes over 194 sessions, not a true tick-by-tick VWAP. | -0.9% |
|---|---|---|
| Vs the average paid since it last reported | the price is 15% above the average price paid since it last reported on 2026-08-03 (its 10-Q), so the typical buyer over that stretch is showing a gain. That average is $9.24 — a volume-weighted average of daily closes over 54 sessions, not a true tick-by-tick VWAP. | +14.5% |
Price levels it has turned at before
BRCC last closed at $10.58 on 2026-10-20. Since 2024-10-21 it has turned at 1 price below its last close and 9 above; the nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $11.94 | Resistance | 12.8% above the last close | turned there four times · 2025-06-27 to 2026-06-08 |
| $8.60 | Support | 18.7% below the last close | turned there twice · 2026-09-23 to 2026-10-01 |
| $12.75 | Resistance | 20.5% above the last close | turned there twice · 2025-08-07 to 2026-08-04 |
| $13.18 | Resistance | 24.5% above the last close | turned there twice · 2025-10-10 to 2025-12-03 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part downward sequence — what Elliott-wave chartists call an impulse — now complete.
This labelling fails — stops being a possible reading at all — if it closes below $8.55.
It is the only labelling that fits these swings, though its proportions are not the textbook ones. It was chosen from 4 labellings that survived the rules, counting shorter readings of the same bars.
This reading has stood for 7 trading days, since 2026-10-12.
Read from daily closes as of 2026-10-20.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Trading above the 50-day moving average · Tested and reclaimed 200-day support · Pulled back from the 12-month high · Broke out to a new 20-day high · trendless / choppy (low ADX) | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low
Based on daily closing prices as of 2026-10-20. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$22.50 range $17.50 – $25.00; median $25.00
Analyst estimates, as of 2026-10-20. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for BRCC
- Consensus EPS estimate$0.01 next reporting period, as of 2026-10-20
- Estimate change, 30 days$0.00 from $0.01, on 2026-09-16, 34-day window
- Readings revised upward10% of 10 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Dependence on brand reputation and public perception among the veteran and military community.","Risk of delisting from the NYSE due to minimum share price requirements.","Supply chain risks related to sourcing raw green coffee beans globally."]
What changed in the latest 10-Q
AI-assisted comparison of BRCC's 10-Q filed 2026-08-03 against the prior one filed 2026-05-04.
Management's Discussion & Analysis (MD&A)
- Reworded:
- In the newer filing (2026-08-03), the Operational Improvement Plan section states the plan cost was approximately $6.8 million; the older filing (2026-05-04) stated approximately $6.6 million.
- In the newer filing (2026-08-03), the Operational Improvement Plan section states that substantially all plan costs have been incurred as of June 30, 2026; the older filing (2026-05-04) stated as of March 31, 2026.
- In the newer filing (2026-08-03), the Operational Improvement Plan section estimates cost savings will exceed $12.2 million on an annualized run rate basis; the older filing (2026-05-04) estimated savings exceeding $11.4 million.
- In the newer filing (2026-08-03), the Operational Improvement Plan section states approximately $10.4 million of savings have been realized as of June 30, 2026; the older filing (2026-05-04) stated approximately $8.4 million realized as of March 31, 2026.
- In the newer filing (2026-08-03), the Operational Improvement Plan introduction says 'we implemented'; the older filing (2026-05-04) said 'management implemented'.
- In the newer filing (2026-08-03), the DTC trend bullet uses 'e-commerce'; the older filing (2026-05-04) uses 'ecommerce'.
- The newer filing (2026-08-03) shows page number 18 after the MD&A introduction; the older filing (2026-05-04) shows page number 22 at the corresponding location.
- The newer filing (2026-08-03) shows page number 23 before the 'Cost of goods sold' subsection; the older filing (2026-05-04) shows page number 23 at the corresponding location.
- The newer filing (2026-08-03) is truncated after 'Operating expenses consis' in the provided text; the older filing (2026-05-04) is truncated after 'shipping, and cr' in the provided text.
- Notes:
- The newer filing text appears truncated mid-sentence at 'Operating expenses consis'; the older filing text appears truncated mid-sentence at 'shipping, and cr'. Comparison beyond these points was not possible.
- Only the provided excerpt of the MD&A section was compared, not the entire filing.
Risk Factors
- Added:
- The newer filing (2026-08-03) adds a risk factor titled "Our Class A common stock has previously traded below $1.00 per share, and if it were to trade below $1.00 in the future, it could create an imminent risk of delisting from the New York Stock Exchange ("NYSE")."
- The newer filing (2026-08-03) states that the Company previously received a notice from the NYSE because the trading price of its Class A Common Stock was not in compliance with the Price Criteria.
- The newer filing (2026-08-03) adds a risk factor titled "A reverse stock split, if effected, may not increase the price of our Class A Common Stock."
- The newer filing (2026-08-03) states that on May 28, 2026, stockholders granted the Board discretionary authority to effect a reverse stock split at a ratio ranging from any whole number between 1-for-10 and 1-for-50.
- The newer filing (2026-08-03) includes a list of specific items that cannot be predicted or assured if a Reverse Stock Split is effected, including market price rise, institutional investor guidelines, price volatility, employee attraction/retention, and continued NYSE listing compliance.
- The newer filing (2026-08-03) discusses potential effects of a Reverse Stock Split, including greater percentage declines, increased brokerage commissions for odd-lot holders, and adverse effects on liquidity.
- The newer filing (2026-08-03) reports under Item 2 that on April 20, 2026, the Company issued 66,372 shares of Class A Common Stock to Blank Canvas Agency f/b/o Rocker Steiner as consideration for sponsorship and promotional services, in reliance on Section 4(a)(2) and Regulation D.
- The newer filing (2026-08-03) reports under Item 5 that on June 15, 2026, EKNRH Holdings LLC, an entity managed by Evan Hafer, adopted a Rule 10b5-1 trading arrangement for up to 2,880,000 shares, with sales authorized to begin September 29, 2026 and cease on the earlier of September 28, 2027 or sale of all shares.
- Removed:
- The older filing (2026-05-04) includes a risk factor titled "We may not be able to maintain the listing of our Class A Common Stock on the New York Stock Exchange ("NYSE")."
- The older filing (2026-05-04) states that on February 11, 2026, the Company received a notice from the NYSE that it was not in compliance with the continued listing minimum price criteria because the average closing price was less than $1.00 per share over a consecutive 30 trading-day period.
- The older filing (2026-05-04) states that the Company intended to seek stockholder approval of a reverse stock split proposal at its annual meeting, as disclosed in its definitive proxy statement filed April 10, 2026.
- The older filing (2026-05-04) states that the Minimum Price Criteria will be deemed cured if the price promptly exceeds $1.00 per share and remains above $1.00 per share for at least the following 30 trading days.
- The older filing (2026-05-04) discusses potential adverse effects of delisting on stock price, ability to raise capital, liquidity, and investors' ability to obtain quotations and trade the stock.
- The older filing (2026-05-04) includes Exhibit 10.1 (Form of Performance-Based Restricted Stock Unit Agreement) and Exhibit 10.2 (Form of Time-Based Cash Award Agreement), which are not included in the newer filing's exhibit list.
- The older filing (2026-05-04) includes a "#" indicator footnote in the exhibit list for management contracts or compensatory plans.
- Reworded:
- The newer filing (2026-08-03) changes the intro line from "Other than the below risk factor" (singular, older filing 2026-05-04) to "Other than the risk factors below" (plural, newer filing 2026-08-03).
- The older filing (2026-05-04) refers to the deficiency as the "Minimum Price Criteria" while the newer filing (2026-08-03) refers to it as the "Price Criteria."
- The older filing (2026-05-04) describes the reverse stock split as still subject to future stockholder approval, whereas the newer filing (2026-08-03) describes it as already approved by stockholders on May 28, 2026 with Board discretion to effect.
- The newer filing (2026-08-03) splits the listing-compliance and reverse-stock-split risk disclosures into two separate risk factor headings, whereas the older filing (2026-05-04) combines them into one risk factor.
- Notes:
- The provided newer filing text appears truncated mid-signature and may not include the complete exhibt list or signature blocks, limiting comparison of Exhibit 3.5 punctuation differences and signature pages.
- The comparison covers the body text of the filings as provided; any differences beyond the excerpted portions are not assessed.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
2 open-market purchases and 6 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-16. The 6 days since 2026-10-16 have not been checked yet.
- Last 30 days · read to 2026-10-160 buys · 5 sells ($254498) — 1 selling insider
- Last 90 days · read to 2026-10-162 buys ($50964) · 6 sells ($340693) — 2 buying, 2 selling insiders
- Last 180 days · read to 2026-10-162 buys ($50964) · 7 sells ($3M) — 2 buying, 2 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-10-20. Based on Form 4 filings read through 2026-10-16; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about BRCC's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding BRCC as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 8,637,620
- Reported value $6,704,519
reported quarterly holdings change (2025-12-31 → 2026-03-31): 1 new, 1 increased, 3 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about BRCC's institutional holders → See what each manager we track holds →
Short interest (FINRA)
BRCC had 448,518 shares of reported short interest as of the 2026-09-30 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for BRCC because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 448,518
- Prior settlement (shares) 490,971
- Reported change -8.65%
- Days to cover (reported) 3.8
Reported to FINRA as of the 2026-09-30 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Nestlé (NSRGY)
- Starbucks (SBUX)
- Monster Beverage (MNST)
- PepsiCo (PEP)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare BRCC vs…
Frequently asked questions
What does BRC INC CLASS A (BRCC) do?
Black Rifle Coffee Company is a premium coffee and energy drink company that operates through an omnichannel model spanning Wholesale, Direct-to-Consumer (DTC), and company-operated or franchised coffee shops known as Outposts. The brand is mission-driven, focusing on serving active-duty military, veterans, and first responders, and it actively uses in-house media and content creation to build brand awareness and community.
What sector is BRC INC CLASS A (BRCC) in?
BRC INC CLASS A (BRCC) is classified in the Consumer Staples sector. Its industry is Specialty Coffee and Energy Beverages. It trades on NYSE.
Who are BRC INC CLASS A's (BRCC) competitors?
Notable peers of BRC INC CLASS A (BRCC) include Nestlé, Starbucks, Monster Beverage and PepsiCo. This peer set is informational only — not financial advice.
Is BRC INC CLASS A (BRCC) overbought or oversold right now?
BRC INC CLASS A (BRCC) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 65, in the neutral middle (as of 2026-10-20). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on BRCC come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest; prices are market data, as of 2026-09-03; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-03 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.