Crocs (CROX)
Consumer Discretionary · Footwear · NASDAQ
A global leader in innovative casual footwear known for its iconic, molded clogs and the comfortable, lightweight casual shoe brand HEYDUDE.
What Crocs does
Crocs is a designer, manufacturer, and retailer of casual footwear and accessories, globally recognized for its signature molded clogs. The company operates through two main segments: the Crocs brand, focused on its core molded footwear, and the HEYDUDE brand, which offers casual, comfortable, and lightweight shoes.
Themes: casual footwear, brand lifestyle marketing, e-commerce retail
Fundamentals
- Price$122.11 as of 2026-08-21 close
- Market cap$5.9B as of 2026-08-21
- 1-year return+45.7% 2025-08-21 close $83.81 → 2026-08-21 close $122.11
- P/E10.71 as of 2026-08-24
- Net margin+14.6% as of 2026-08-24
- Gross margin+57.5% as of 2026-08-24
- ROE+43.4% as of 2026-08-24
- Debt / equity0.94 as of 2026-08-24
- Revenue growth (YoY)-2.0% as of 2026-08-24
- Revenue CAGR (3y)+4.4% SEC XBRL
- Beta1.58 as of 2026-08-24
- Last reported earnings2026-07-30 SEC EDGAR Form 8-K (Item 2.02)
How CROX compares in its sector
- price-to-earnings ratiobottom 25% 266 covered Consumer Discretionary peers, as of 2026-08-24
- net profit margintop 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating margintop 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross margintop 25% 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitytop 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRmiddle range 325 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)top 25% 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
CROX is not currently in any published Top 10 list. Its scores are below.
Long-term score
Not scored for the long-term list: no shareholder return data.
Short-term score
45.0 #1126 of 1,704 scored · #115 of 186 in Consumer Discretionary
Catalysts 66th: analysts have raised their average price target by 1.8% since the prior reading; setup 49th: over the past year its closes ranged, and it has retraced roughly a quarter of its move over the past year — 28% of it; weakest is trend 31st: the price is 6% below the average price paid over the period covered, so the typical buyer over that stretch is under water.
Scores as of 21 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 2.
How Crocs looks technically
Crocs (CROX) is trading 21.7% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 87 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 39, neither overbought (above 70) nor oversold (below 30). It just made a new 20-day low, its first since 2026-06-30, breaking below its recent trading range.
Trend
7
| Distance from the 200-day | it is trading 21.7% above its 200-day average, the long-term trend line — a longer-term uptrend | +21.7% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $129.37 | $129.37 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $100.31 | $100.31 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing high 17 calendar days ago — the swings before that are what the structure reading is measured on | 17 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 87 trading days ago — a "golden cross", a bullish long-term signal | 87 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend | 17.4 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 39, neither overbought (above 70) nor oversold (below 30) | 38.8 |
|---|---|---|
| Position in its 14-day range | it is trading right at the bottom of its 14-day range ($121.72 to $141.28) — its "stochastic" reading is 2 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 2.0 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish) | 22 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $141.28 | $141.28 |
|---|---|---|
| From the 52-week high | it is 13.6% below its 52-week high (its highest price of the past year) | -13.6% |
| Above the 52-week low | it is 66.8% above its 52-week low (its lowest price of the past year) | +66.8% |
| Below the 52-week high | it is 13.6% below its highest point of the past year | 13.6% |
| Since a 20-day breakout | it just made a new 20-day low, its first since 2026-06-30, breaking below its recent trading range | 1 session |
| Since a 55-day breakout | it made a new 55-day high about 14 trading days ago | 14 sessions |
| All-time high | its highest closing price on record is $183.88 (set on 2021-11-15) | $183.88 |
| Given back of the 52-week move | over the past year its closes ranged ($73.39 to $141.19), and it has given back roughly a quarter of its rise from last year’s low — 28% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $97.12 to $99.29. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 28.1% |
| From the all-time high | it is 33.6% below its all-time high | -33.6% |
| Nearest price level | it is trading 0.8% below a resistance level at $123.02 — a price it turned at twice since 2024-09-11, most recently on 2025-05-12. Since 2024-08-21 it has 13 such levels below the current price and 3 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.8% |
| All-time low | its lowest closing price on record is $0.79 (set on 2008-11-13) | $0.79 |
| Above the all-time low | it is 15357.0% above its all-time low | +15,357% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are about average versus its own recent 6-month history | 40th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $4.99 between its high and its low — about 4.1% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $4.99 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $121.44 and $141.99 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $121.44 – $131.71 – $141.99 |
| Typical daily range (% of price) | its price moves about 4.1% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 4.1% |
| Stretch from the 200-day average | it is trading 4.4 daily ranges above its 200-day average price (21.7% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 4.4 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.77× |
|---|
Analyst
2
| Change in the average price target | analysts have raised their average price target by 1.8% since the prior reading | +1.8% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 5 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 5 sessions ago |
|---|---|---|
| Since a bearish engulfing | today it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | today |
Price gaps
3
| Gap at the open | it opened on 2026-08-21 0.2% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.1% |
|---|---|---|
| Open gap | it gapped 2.5% below the previous close 1 session ago and has not traded back through the level it left behind at 125.73 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -2.5% |
| Gap filled | a 2.2% gap up opened on 2026-08-10 has been "filled" 9 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 9 sessions ago |
Price streaks
1
| Closing streak | it has closed lower 6 sessions in a row, a -7.88% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 6 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 12.1 percentage points (the stock lost 9.7% while the market gained 2.3%) | -12.1% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 9.0 percentage points (the stock gained 12.1% while the market gained 3.1%) | +9.0% |
| vs market, 6 months | over the past 6 months this stock beat the market by 11.0 percentage points (the stock gained 22.1% while the market gained 11.1%) | +11.0% |
| vs market, 12 months | over the past 12 months this stock beat the market by 25.2 percentage points (the stock gained 45.7% while the market gained 20.5%) | +25.2% |
Signal agreement
2
| Bullish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 4 of 9 |
|---|---|---|
| Bearish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bearish state: a fresh 20-day low, MACD momentum is negative — these describe past price behaviour, not a forecast | 2 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading inside the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the zone traders read as unresolved — neither side has established a trend, and the band is where that gets settled. The band itself is thick, spanning 9.6% of the share price, which is taken to mean a barrier that has held for a while and takes effort to cross. | 0.0% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 18% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $103.77 — a volume-weighted average of daily closes over 156 sessions, not a true tick-by-tick VWAP. | +17.7% |
|---|---|---|
| Vs the average paid since it last reported | the price is 6% below the average price paid since it last reported on 2026-07-30 (its 10-Q), so the typical buyer over that stretch is under water. That average is $130.33 — a volume-weighted average of daily closes over 17 sessions, not a true tick-by-tick VWAP. | -6.3% |
Price levels it has turned at before
CROX last closed at $122.11 on 2026-08-21. Since 2024-08-21 it has turned at 13 prices below its last close and 3 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $123.02 | Resistance | 0.8% above the last close | turned there twice · 2024-09-11 to 2025-05-12 |
| $128.89 | Resistance | 5.5% above the last close | turned there twice · 2026-06-17 to 2026-06-26 |
| $115.23 | Support | 5.6% below the last close | turned there twice · 2024-12-23 to 2025-01-06 |
| $113.32 | Support | 7.2% below the last close | turned there five times · 2024-12-11 to 2026-07-30 |
| $110.59 | Support | 9.4% below the last close | turned there three times · 2025-02-13 to 2025-07-25 |
| $140.55 | Resistance | 15.1% above the last close | turned there three times · 2024-10-28 to 2026-08-04 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Broke down to a new 20-day low · trendless / choppy (low ADX) · Analyst price target recently RAISED · beating the market · Printed a bearish engulfing pair | Learn: moving average · golden cross · adx · rsi · breakout
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (2.33 mean, 1=Strong Buy…5=Strong Sell) — 12 analysts
- Mean price target$138.25 range $95.00 – $163.00; median $150.00
Analyst estimates, as of 2026-08-19. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for CROX
- Consensus EPS estimate$3.30 next reporting period, as of 2026-08-19
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Potential for fluctuating consumer demand and changing fashion trends.","Risks associated with managing debt obligations and capital structure.","Exposure to foreign currency exchange rate fluctuations affecting international operations."]
What changed in the latest 10-Q
AI-assisted comparison of CROX's 10-Q filed 2026-04-30 against the prior one filed 2025-10-30.
Management's Discussion & Analysis (MD&A)
- Added:
- Added disclosure about February 20, 2026 Supreme Court ruling that President lacked authority to impose tariffs under IEEPA (filed 2026-04-30)
- Added disclosure about March 4, 2026 Court of International Trade order for refund process (filed 2026-04-30)
- Added statement that company estimates eligibility for approximately $70 million in tariff refunds (filed 2026-04-30)
- Added statement about resuming share repurchase program in April 2026 with $73.6 million repurchased through April 23, 2026 (filed 2026-04-30)
- Added disclosure that Middle East conflict caused reduction in revenues for distributor markets and increased raw material and transportation costs (filed 2026-04-30)
- Removed:
- Removed specific tariff percentages (20%, 30%, 19%, 50%, 19%) applied to imports from Vietnam, China, Indonesia, India, and Cambodia respectively (filed 2025-10-30)
- Removed statement that tariffs were imposed 'In 2025' (filed 2025-10-30)
- Removed description of Crocs Brand reducing promotional activity in digital DTC channel during three months ended September 30, 2025 (filed 2025-10-30)
- Removed description of HEYDUDE Brand right-sizing inventory in wholesale channel and accelerating returns (filed 2025-10-30)
- Removed statement about beginning to mitigate tariff impacts through diversifying sourcing mix, refining cost structure, and implementing select price increases (filed 2025-10-30)
- Removed reference to risk factor disclosure under Item 1A (filed 2025-10-30)
- Removed cash position of $154.0 million as of September 30, 2025 (filed 2025-10-30)
- Removed available borrowing capacity of $862.4 million as of September 30, 2025 (filed 2025-10-30)
- Removed disclosure of $202.9 million stock repurchases during the quarter (filed 2025-10-30)
- Reworded:
- Changed geopolitical tensions disclosure from 'have increased across the globe' to 'have increased across the globe and are having an adverse impact on the global economy. Most recently, the conflict in the Middle East has caused, and may continue to cause, a reduction in our revenues for several of our distributor markets and an increase in the costs of raw materials and transportation associated with elevated oil prices' (filed 2026-04-30 vs 2025-10-30)
- Changed tariff discussion from specific 2025 tariff rates to general statement of '10% tariff on all imports from Vietnam, China, Indonesia, India, and Cambodia, respectively' and added discussion of court rulings and refund eligibility (filed 2026-04-30 vs 2025-10-30)
- Changed cash and borrowing capacity figures from September 30, 2025 amounts to March 31, 2026 amounts (filed 2026-04-30)
- Changed share repurchase disclosure from Q3 2025 repurchase activity to April 2026 repurchase activity (filed 2026-04-30)
- Changed quarter reference from 'Third Quarter 2025' to 'First Quarter 2026' in Financial and Operational Highlights section (filed 2026-04-30 vs 2025-10-30)
- Changed revenue comparison from 6.2% decrease vs third quarter 2024 to 1.7% decrease vs first quarter 2025 (filed 2026-04-30)
- Notes:
- The two filings compare different periods (Q1 2026 vs Q3 2025) and therefore expected differences in comparable period revenues and performance metrics are noted
- The older filing text appears truncated at the end ('$363,510 1,092,160 9'), limiting full comparison of complete financial tables
Risk Factors
The two filings could not be meaningfully compared for this section.
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 3 open-market sales by insiders in the last 90 days.
- Last 90 days0 buys · 3 sells ($4M) — 1 selling insider
- Last 180 days0 buys · 3 sells ($4M) — 1 selling insider
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-06-05. As of 2026-08-25.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about CROX's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding CROX as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 11,293,057
- Reported value $937,549,650
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 1 increased, 4 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
CROX had 4,415,345 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
CROX had 9.21% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 4.08 days to cover at the same settlement.
- Reported short interest (shares) 4,415,345
- Short interest (% of shares outstanding) 9.21%
- Prior settlement (shares) 4,942,071
- Reported change -10.66%
- Days to cover (reported) 4.08
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Nike (NKE)
- Adidas (ADDYY)
- Deckers Outdoor (DECK)
- Skechers (SKX)
- VF Corporation (VFC)
- Under Armour (UAA)
- Steve Madden (SHOO)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare CROX vs…
Frequently asked questions
What does Crocs (CROX) do?
Crocs is a designer, manufacturer, and retailer of casual footwear and accessories, globally recognized for its signature molded clogs. The company operates through two main segments: the Crocs brand, focused on its core molded footwear, and the HEYDUDE brand, which offers casual, comfortable, and lightweight shoes.
What sector is Crocs (CROX) in?
Crocs (CROX) is classified in the Consumer Discretionary sector. Its industry is Footwear. It trades on NASDAQ.
Who are Crocs's (CROX) competitors?
Notable peers of Crocs (CROX) include Nike, Adidas, Deckers Outdoor, Skechers and VF Corporation. This peer set is informational only — not financial advice.
Is Crocs (CROX) overbought or oversold right now?
Crocs (CROX) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 39, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on CROX come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.