1-800 FLOWERS.COM INC CLASS A (FLWS)
Consumer Discretionary · E-commerce & Direct Marketing Retail · NASDAQ
An online florist and gifting retailer delivering fresh flowers and occasion-based gifts to consumers through a third-party florist network and direct fulfillment.
What 1-800 FLOWERS.COM INC CLASS A does
1-800-FLOWERS.COM is an online florist and gifts retailer that sells fresh flowers, plants, gifts, and other products through its e-commerce platform and mobile applications. The company operates through a network of third-party florists and its own fulfillment operations, serving consumers primarily for occasions like holidays, Mother's Day, and Valentine's Day. It generates revenue through direct-to-consumer online sales of floral arrangements, gift baskets, plants, and related merchandise.
Themes: E-commerce / online retail, Direct-to-consumer gifting, Occasion-based consumer spending, Same-day delivery logistics, Mobile commerce
Fundamentals
- Price$3.97 as of 2026-08-21 close
- Market cap$261M as of 2026-08-24
- 1-year return-26.2% 2025-08-21 close $5.38 → 2026-08-21 close $3.97
- P/En/a negative earnings
- Net margin-8.7% as of 2026-08-24
- Gross margin+38.1% as of 2026-08-24
- ROE-55.5% as of 2026-08-24
- Debt / equity0.74 as of 2026-08-24
- Revenue growth (YoY)-9.5% as of 2026-08-24
- Revenue CAGR (3y)-8.6% SEC XBRL
- Beta1.39 as of 2026-08-24
- Last reported earnings2026-05-07 SEC EDGAR Form 8-K (Item 2.02)
How FLWS compares in its sector
- net profit marginbottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating marginbottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross marginmiddle range 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitybottom 10% 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRbottom 10% 325 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)bottom 10% 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How 1-800 FLOWERS.COM INC CLASS A looks technically
1-800 FLOWERS.COM INC CLASS A (FLWS) is trading 3.7% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 43 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 11, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 48, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 5 trading days ago (its momentum flipped negative). It made a new 20-day high about 25 trading days ago. It is 44.1% below its highest point of the past year. Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 1% of the past ~6 months), which often precedes a bigger move.
Trend
9
| Distance from the 200-day | it is trading 3.7% above its 200-day average, the long-term trend line — a longer-term uptrend | +3.7% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $3.94 | $3.94 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $3.83 | $3.83 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing low 11 calendar days ago — the swings before that are what the structure reading is measured on | 11 sessions |
| Wave structure | its recent swings can be read as a completed three-part downward correction — a pullback in the A-B-C shape Elliott-wave chartists use; the labelling fails if price closes below 3.915. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible three-wave downward correction, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 43 trading days ago — a "golden cross", a bullish long-term signal | 43 sessions |
| Above the 200-day after a dip | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 3.7% above | +3.7% |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 11, below the 25 that marks a real trend) | 10.6 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 48, neither overbought (above 70) nor oversold (below 30) | 47.8 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($3.84 to $4.25) — its "stochastic" reading is 32 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 31.7 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 5 trading days ago (its momentum flipped negative) | 5 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $7.10 | $7.10 |
|---|---|---|
| From the 52-week high | it is 44.1% below its 52-week high (its highest price of the past year) | -44.1% |
| Above the 52-week low | it is 37.4% above its 52-week low (its lowest price of the past year) | +37.4% |
| Below the 52-week high | it is 44.1% below its highest point of the past year | 44.1% |
| Since a 20-day breakout | it made a new 20-day high about 25 trading days ago | 25 sessions |
| Since a 55-day breakout | it is trading within its recent 55-day range, with no fresh breakout up or down | 0 sessions |
| All-time high | its highest closing price on record is $39.61 (set on 2021-01-28) | $39.61 |
| Given back of the 52-week move | over the past year its closes ranged ($3.00 to $5.65), and it has recovered roughly a third of its fall from last year’s high — 37% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $4.64 to $4.72. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 36.6% |
| From the all-time high | it is 90.0% below its all-time high | -90.0% |
| Nearest price level | it is trading 1.8% above a support level at $3.90 — a price it turned at three times since 2025-05-09, most recently on 2026-08-10. Since 2024-08-21 it has 5 such levels below the current price and 10 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -1.8% |
| All-time low | its lowest closing price on record is $0.85 (set on 2009-03-03) | $0.85 |
| Above the all-time low | it is 367.1% above its all-time low | +367.1% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 1% of the past ~6 months), which often precedes a bigger move | 0th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.1742 between its high and its low — about 4.4% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.1742 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $3.83 and $4.20 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $3.83 – $4.02 – $4.20 |
| Typical daily range (% of price) | its price moves about 4.4% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 4.4% |
| Stretch from the 200-day average | it is trading 0.8 daily ranges above its 200-day average price (3.7% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 0.8 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.76× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Candlestick patterns
4
| Since a doji | 6 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 6 sessions ago |
|---|---|---|
| Since a hammer | 1 session ago, after a stretch of decline, it sold off hard during the session and then closed back near its high — a "hammer", the long lower wick showing the drop was bought back before the close | 1 session ago |
| Since a bullish engulfing | 5 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | 5 sessions ago |
| Since a bearish engulfing | 4 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it | 4 sessions ago |
Price gaps
3
| Gap at the open | it opened on 2026-08-21 0.8% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.8% |
|---|---|---|
| Open gap | it gapped 3.2% below the previous close 48 sessions ago and has not traded back through the level it left behind at 4.42 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -3.2% |
| Gap filled | a 2.9% gap down opened on 2026-07-31 has been "filled" 15 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 15 sessions ago |
Price streaks
1
| Closing streak | it has closed lower 2 sessions in a row, a -2.7% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 2 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 7.8 percentage points (the stock lost 5.5% while the market gained 2.3%) | -7.8% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 9.2 percentage points (the stock lost 6.1% while the market gained 3.1%) | -9.2% |
| vs market, 6 months | over the past 6 months this stock beat the market by 10.0 percentage points (the stock gained 21.0% while the market gained 11.1%) | +10.0% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 46.7 percentage points (the stock lost 26.2% while the market gained 20.5%) | -46.7% |
Signal agreement
2
| Bullish technical signals | 3 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months — these describe past price behaviour, not a forecast | 3 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: MACD momentum is negative — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading inside the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the zone traders read as unresolved — neither side has established a trend, and the band is where that gets settled. The band itself is moderate, spanning 6.1% of the share price. | 0.0% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is sitting right on the average price paid so far this year, so the typical buyer over that stretch is roughly break-even. That average is $3.97 — a volume-weighted average of daily closes over 157 sessions, not a true tick-by-tick VWAP. | -0.1% |
|---|---|---|
| Vs the average paid since it last reported | the price is 4% below the average price paid since it last reported on 2026-05-07 (its 10-Q), so the typical buyer over that stretch is under water. That average is $4.14 — a volume-weighted average of daily closes over 71 sessions, not a true tick-by-tick VWAP. | -4.2% |
Price levels it has turned at before
FLWS last closed at $3.97 on 2026-08-21. Since 2024-08-21 it has turned at 5 prices below its last close and 10 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $3.90 | Support | 1.8% below the last close | turned there three times · 2025-05-09 to 2026-08-10 |
| $3.66 | Support | 7.9% below the last close | turned there twice · 2026-02-26 to 2026-03-06 |
| $3.59 | Support | 9.6% below the last close | turned there twice · 2026-01-05 to 2026-07-30 |
| $4.39 | Resistance | 10.6% above the last close | turned there twice · 2025-05-22 to 2026-07-21 |
| $4.80 | Resistance | 20.8% above the last close | turned there four times · 2025-06-23 to 2026-06-02 |
| $4.99 | Resistance | 25.6% above the last close | turned there twice · 2025-04-08 to 2025-12-18 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a three-part downward correction — the A-B-C shape chartists use for a pullback — now complete.
This labelling fails — stops being a possible reading at all — if it closes below $3.92.
It is the only labelling that fits these swings, though its proportions are not the textbook ones. It was chosen from 3 labellings that survived the rules, counting shorter readings of the same bars.
This labelling was already in place when we began recording count changes on 2026-08-13, so how long it has stood is not something we can say yet.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Tested and reclaimed 200-day support · Pulled back from the 12-month high · MACD just crossed bearish (12/26/9) · in a Bollinger Band volatility squeeze · trendless / choppy (low ADX) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low · bollinger bands
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$5.50 range $5.00 – $6.00
Analyst estimates, as of 2026-08-21. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for FLWS
- Consensus EPS estimate-$0.7167 next reporting period, as of 2026-08-21
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Significant impact of seasonal demand on results, with operations concentrated around major gift-giving holidays.","Substantial goodwill and intangible asset impairment risks.","Operating losses and volatility in profitability."]
What changed in the latest 10-Q
AI-assisted comparison of FLWS's 10-Q filed 2026-05-07 against the prior one filed 2026-01-29.
Management's Discussion & Analysis (MD&A)
- Added:
- Added 'Goodwill and intangible impairment' line item to Adjusted EBITDA reconciliation table (filed 2026-05-07)
- Table now includes nine-month period data for March 29, 2026 and March 30, 2025 (filed 2026-05-07)
- Added page number 23 to newer filing (filed 2026-05-07)
- Removed:
- Removed 'Goodwill and intangible impairment' line item was not present in older filing (filed 2026-01-29)
- Older filing presented six-month period data instead of nine-month data (filed 2026-01-29)
- Reworded:
- Table heading changed from 'Reconciliation of net income to Adjusted EBITDA' (older) to 'Reconciliation of net loss to Adjusted EBITDA' (newer, filed 2026-05-07)
- Fiscal period columns changed from 'December 28, 2025 / December 29, 2024' and 'Six Months Ended' (older) to 'March 29, 2026 / March 30, 2025' and 'Nine Months Ended' (newer, filed 2026-05-07)
- NQDC Plan line item changed from 'Compensation charge related to NQDC Plan investment appreciation' (older) to 'Compensation charge related to NQDC Plan investment (depreciation) appreciation' (newer, filed 2026-05-07)
- Page number changed from 21 to 23 (filed 2026-05-07)
- Notes:
- Financial data in tables reflects different reporting periods and cannot be directly compared
- The newer filing shows net losses while the older filing showed net income, reflecting different quarters
- The NQDC Plan line item now explicitly includes depreciation in parentheses in the newer filing
Risk Factors
- Added:
- Goodwill impairment of $34,554 thousand in three months ended March 29, 2026 (newer filing, filed 2026-05-07)
- Intangible impairment of $10,600 thousand in three months ended March 29, 2026 (newer filing, filed 2026-05-07)
- Goodwill impairment of $34,554 thousand in nine months ended March 29, 2026 (newer filing, filed 2026-05-07)
- Intangible impairment of $10,600 thousand in nine months ended March 29, 2026 (newer filing, filed 2026-05-07)
- Removed:
- Net income of $70,553 thousand for three months ended December 28, 2025 (older filing, filed 2026-01-29)
- Net income of $17,596 thousand for six months ended December 28, 2025 (older filing, filed 2026-01-29)
- Operating income of $74,325 thousand for three months ended December 28, 2025 (older filing, filed 2026-01-29)
- Operating income of $23,812 thousand for six months ended December 28, 2025 (older filing, filed 2026-01-29)
- Goodwill impairment line item from older filing statements of operations
- Reworded:
- Comparison periods changed from December 28, 2025 / December 29, 2024 (older filing) to March 29, 2026 / March 30, 2025 (newer filing)
- Comparison periods changed from six months ended to nine months ended (newer filing reports nine months ended March 29, 2026 vs. March 30, 2025)
- Balance sheet date changed from December 28, 2025 to March 29, 2026 (newer filing, filed 2026-05-07)
- Accumulated retained earnings changed from positive $82,581 thousand at December 28, 2025 to accumulated deficit of $(17,483) thousand at March 29, 2026
- Stockholders' equity decreased from $289,701 thousand at December 28, 2025 to $192,481 thousand at March 29, 2026
- Goodwill decreased from $37,625 thousand at December 28, 2025 to $3,071 thousand at March 29, 2026
- Trademarks with indefinite lives decreased from $86,673 thousand at December 28, 2025 to $76,073 thousand at March 29, 2026
- Notes:
- The two filings represent different fiscal periods (December 28, 2025 six-month period in older filing vs. March 29, 2026 nine-month period in newer filing), making direct period-to-period comparisons limited
- The newer filing includes Q3 FY2026 results which account for significant goodwill and intangible impairments not present in the older filing's earlier period results
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
No open-market insider purchases or sales recorded in the last 90 days.
- Last 180 days0 buys · 13 sells ($8M) — 1 selling insider
Most recent open-market transaction: 2026-04-22. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about FLWS's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
4 institutional 13F filers reported holding FLWS as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 4
- Reported shares held 2,491,014
- Reported value $7,572,683
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 2 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
FLWS had 7,884,690 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for FLWS because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 7,884,690
- Prior settlement (shares) 7,798,942
- Reported change 1.1%
- Days to cover (reported) 30.67
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- FTD (Florists' Transworld Delivery)
- ProFlowers
- Harry & David
- Cheryl's Cookies
- Personalization Mall
- The Popcorn Factory
- 1-800-Baskets.com
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Frequently asked questions
What does 1-800 FLOWERS.COM INC CLASS A (FLWS) do?
1-800-FLOWERS.COM is an online florist and gifts retailer that sells fresh flowers, plants, gifts, and other products through its e-commerce platform and mobile applications. The company operates through a network of third-party florists and its own fulfillment operations, serving consumers primarily for occasions like holidays, Mother's Day, and Valentine's Day. It generates revenue through direct-to-consumer online sales of floral arrangements, gift baskets, plants, and related merchandise.
What sector is 1-800 FLOWERS.COM INC CLASS A (FLWS) in?
1-800 FLOWERS.COM INC CLASS A (FLWS) is classified in the Consumer Discretionary sector. Its industry is E-commerce & Direct Marketing Retail. It trades on NASDAQ.
Who are 1-800 FLOWERS.COM INC CLASS A's (FLWS) competitors?
Notable peers of 1-800 FLOWERS.COM INC CLASS A (FLWS) include FTD (Florists' Transworld Delivery), ProFlowers, Harry & David, Cheryl's Cookies and Personalization Mall. This peer set is informational only — not financial advice.
Is 1-800 FLOWERS.COM INC CLASS A (FLWS) overbought or oversold right now?
1-800 FLOWERS.COM INC CLASS A (FLWS) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 48, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on FLWS come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.