Hasbro (HAS)
Consumer Discretionary
A diversified games and toy company with iconic brands like MAGIC: THE GATHERING, MONOPOLY, and Transformers, driving value through physical products, digital gaming, and IP licensing.
What Hasbro does
Hasbro is a leading games, intellectual property, and toy company that creates and monetizes play experiences across physical and digital channels. The company operates through a franchise-first approach, leveraging iconic brands such as MAGIC: THE GATHERING, MONOPOLY, TRANSFORMERS, DUNGEONS & DRAGONS, PLAY-DOH, NERF, and PEPPA PIG. Its business includes direct product sales (toys and tabletop games), digital gaming partnerships (notably Monopoly Go!), licensing of IP to third parties, and media/entertainment offerings including film and TV productions.
Themes: ["Tabletop games and trading cards","Mobile gaming and digital licensing","IP monetization and franchising","Aging-up consumer strategy (13+ demographics)","AI-enabled entertainment and product development","Direct-to-consumer and omnichannel distribution","Collectibles and lifestyle products","Media and entertainment expansion","Recent unauthorized network access with ongoing operational disruption, business continuity challenges, and potential increased legal costs related to the cyber-attack.","High concentration of sales and profitability in MAGIC: THE GATHERING creates vulnerability to performance fluctuations or declining demand for this single franchise."]
Fundamentals
- Price$77.39 as of 2026-07-09 close
- Market cap$10.9B as of 2026-07-10
- 1-year return+0.9% as of 2026-07-09 close
- Net margin-4.6% as of 2026-07-10
- Gross margin+64.5% as of 2026-07-10
- ROE-48.5% as of 2026-07-10
- Debt / equity5.54 as of 2026-07-10
- Revenue growth (YoY)+12.9% as of 2026-07-10
- Revenue CAGR (3y)-7.0% SEC XBRL
- Beta0.49 as of 2026-07-10
Dividend: yield +3.7%; 2-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
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Competitors & peers
- Mattel (MAT)
- The Pokémon Company
- LEGO (private)
- Magic: The Gathering competitors in TCG (Yu-Gi-Oh, Pokémon TCG)
- Wizards of the Coast competitors in tabletop RPGs
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.