MNTN INC CLASS A (MNTN)
Communication · Performance Marketing / Connected TV Advertising Platforms · NYSE
MNTN brings performance marketing rigor and real-time optimization to connected TV advertising via an AI-powered, self-serve platform that lets any marketer run data-driven TV campaigns like search ads.
What MNTN INC CLASS A does
MNTN operates a performance TV (PTV) software platform that transforms connected TV (CTV) advertising into a data-driven, performance marketing channel. The self-serve platform allows marketers to precisely target audiences, set return-on-ad-spend (ROAS) goals, and automatically optimize campaigns using proprietary algorithms to drive measurable outcomes. MNTN combines TV's premium storytelling format with targeting, measurement, and attribution capabilities traditionally found in digital channels like search and social advertising, serving a diversified customer base from small businesses to large brands.
Themes: ["Performance marketing / CTV","AI-powered advertising optimization","Connected TV (CTV) / streaming","Programmatic advertising","Cross-device attribution"]
Fundamentals
- Price$10.80 as of 2026-07-09 close
- Market cap$798M as of 2026-07-10
- 1-year return-48.1% as of 2026-07-09 close
- P/E34.05 as of 2026-07-10
- Net margin+7.8% as of 2026-07-10
- Gross margin+80.0% as of 2026-07-10
- ROE+8.3% as of 2026-07-10
- Debt / equity0.00 as of 2026-07-10
- Revenue growth (YoY)+14.2% as of 2026-07-10
- Beta0.64 as of 2026-07-10
Key risks (from latest filing)
["Dependence on continued rapid CTV adoption and the shift of advertising budgets from linear TV to CTV; slower than expected adoption or market saturation could slow growth.","Competition from larger, well-capitalized technology and advertising platforms (Amazon, Google, The Trade Desk) and linear TV broadcasters as they digitize; competitive pressure could erode pricing power and market share.","Customer concentration risk and potential for large customer loss; the platform's performance depends on maintaining ROAS outcomes and customer retention as customers increase or decrease ad spend."]
Competitors & peers
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.