NU SKIN ENTERPRISES INC CLASS A (NUS)
Consumer Staples · Direct selling / multi-level marketing · NYSE
A multi-level marketing company selling premium beauty, wellness, and weight management products through direct sales.
What NU SKIN ENTERPRISES INC CLASS A does
Nu Skin Enterprises is a direct-selling company that manufactures and distributes premium personal care and wellness products through an independent sales force network. The company operates through a multi-level marketing model, selling skincare, nutritional supplements, weight management, and other beauty and wellness products primarily to retail customers and preferred customers. With trademarks including Nu Skin, Pharmanex, and ageLOC, the company generates revenue from both product sales and distributor commissions across global markets.
Themes: ["multi-level marketing / direct selling","beauty and personal care","nutritional supplements and wellness","anti-aging products"]
Fundamentals
- Price$5.13 as of 2026-07-09 close
- Market cap$245M as of 2026-07-10
- 1-year return-45.1% as of 2026-07-09 close
- P/E4.50 as of 2026-07-10
- Net margin+3.8% as of 2026-07-10
- Gross margin+69.3% as of 2026-07-10
- ROE+6.8% as of 2026-07-10
- Debt / equity0.28 as of 2026-07-10
- Revenue growth (YoY)-14.2% as of 2026-07-10
- Revenue CAGR (3y)-12.6% SEC XBRL
- Beta0.99 as of 2026-07-10
Dividend: yield +4.7%; 2-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
["Regulatory risk from FTC regarding multi-level marketing practices, earnings claims substantiation, and compensation structures; FTC has increased scrutiny and issued NPR/ANPR proposing new restrictions that could limit business model","Significant revenue decline of -14.17% YoY and weak profitability (3.78% net margin) with stock down 45% over one year, indicating business headwinds and market challenges","Challenges to network marketing legitimacy from government regulators, private civil actions, consumer protection groups, and negative media scrutiny that could restrict market operations and distributor recruitment"]
Competitors & peers
- Herbalife Nutrition
- USANA Health Sciences
- Jeunesse
- Avon Products
- Mary Kay
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.