USANA HEALTH SCIENCES INC (USNA)
Consumer Staples · Direct selling nutrition and wellness products · NYSE
A multi-channel nutrition and wellness company selling premium nutritional products, protein-based foods, and personal development programs through independent Brand Partners, subscription-based direct-to-consumer brands, and retail channels.
What USANA HEALTH SCIENCES INC does
USANA Health Sciences manufactures and distributes premium nutritional products, protein-based foods, and wellness solutions through multiple channels. The company operates a core nutritional business with independent Brand Partner distributors and Preferred Customers, a direct-to-consumer subscription business (Hiya) specializing in children's vitamins and supplements, protein bar and beverage brands (Rise), and a personal development and nutrition company (Oola). The company generates revenue primarily through its Brand Partner network and direct customer subscriptions across numerous global markets.
Themes: ["Nutritional supplements / wellness","Direct selling / multi-level marketing model","Subscription e-commerce / DTC","Protein nutrition","Children's health / pediatric vitamins","Personal development / wellness lifestyle"]
Fundamentals
- Price$22.03 as of 2026-07-09 close
- Market cap$391M as of 2026-07-10
- 1-year return-32.7% as of 2026-07-09 close
- P/E44.05 as of 2026-07-10
- Net margin+1.0% as of 2026-07-10
- Gross margin+77.5% as of 2026-07-10
- ROE+1.7% as of 2026-07-10
- Debt / equity0.03 as of 2026-07-10
- Revenue growth (YoY)+5.7% as of 2026-07-10
- Revenue CAGR (3y)-1.9% SEC XBRL
- Beta0.73 as of 2026-07-10
Key risks (from latest filing)
["Revenue decline risk — net sales of $250.2M in Q1 2026 showed minimal growth (0.3% YoY) despite 5.67% annual growth, and net margin compressed to 0.96%, indicating profitability pressure and potential customer acquisition or retention challenges.","Multi-level marketing regulatory risk — the core business model relies on independent Brand Partner distributors operating under a compensation plan; regulatory scrutiny of MLM/direct selling business models could impact the business model viability and Brand Partner recruitment.","Foreign currency and international expansion risk — the company operates globally with operations in numerous international markets and reported foreign currency translation adjustments; international expansion efforts for Hiya (Canada, UK) and retail channel entry could face execution risks and localization challenges."]
Competitors & peers
- Herbalife Nutrition (HLF)
- Nu Skin Enterprises (NUS)
- Mannatech (MTEX)
- Vitamin Shoppe (VSH)
- GNC Holdings (GNC)
- Naturelab (private)
- Orgain (organic protein beverages)
- Quest Nutrition (protein bars)
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.