RE MAX HOLDINGS INC CLASS A (RMAX)
Real Estate · Real estate services / Franchising · NYSE
A global, asset-light real estate and mortgage franchisor currently in the process of being acquired by The Real Brokerage Inc. to create a technology-enabled platform.
What RE MAX HOLDINGS INC CLASS A does
RE/MAX Holdings is a global real estate franchisor that licenses the RE/MAX brand for residential real estate brokerages and the Motto Mortgage brand for mortgage brokerages. The company operates as a 100% franchised business, generating revenue through recurring franchise fees, annual dues, and ancillary services such as marketing, technology platforms, and mortgage loan processing. It does not own or operate the brokerages, maintaining a low fixed-cost, high-margin asset-light model.
Recent developments
The company entered into a definitive merger agreement to be acquired by The Real Brokerage Inc. for a mix of stock and cash, forming a new entity called Real REMAX Group Inc. The transaction is expected to close in the second half of 2026, and in light of the pending merger, the company has ceased providing financial guidance and earnings calls.
From RE MAX HOLDINGS INC CLASS A's filing of 2026-08-06.
Themes: real estate franchising, mortgage services, lead generation, proptech, M&A pending
Fundamentals
- Price$15.09 as of 2026-10-07 close
- Market cap$421M date unknown (no dated share count)
- 1-year return+79.0% 2025-10-07 close $8.43 → 2026-10-07 close $15.09
- P/E1138.10 as of 2026-09-02
- Net margin+4.6% FY2025, SEC XBRL
- Debt / equity0.98 as of 2026-09-02
- Revenue growth (YoY)-5.4% as of 2026-09-02
- Revenue CAGR (3y)-6.2% SEC XBRL
- Beta1.04 as of 2026-09-02
- Last reported earnings2026-08-06 SEC EDGAR Form 8-K (Item 2.02)
Dividend: yield +10.1%; 3-year non-decreasing per-share dividend streak (SEC XBRL).
How RMAX compares in its sector
- price-to-earnings ratiotop 10% 120 covered Real Estate peers, as of 2026-09-02
- net profit marginmiddle range 154 covered Real Estate peers, as of 2026-09-02
- operating marginmiddle range 96 covered Real Estate peers, as of 2026-09-02
- 3-year revenue CAGRbottom 25% 155 covered Real Estate peers
- indicated dividend yieldtop 10% 140 covered Real Estate peers, as of 2026-09-02
- free cash flow (absolute dollars, latest fiscal year)middle range 41 covered Real Estate peers, as of FY2025
Position among covered Real Estate companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Dividend coverage (FY2025)
Covered by reported results. In FY2025, RMAX's dividend was covered by reported results (earnings payout 4%, free-cash-flow payout 1%). This describes past coverage, not a forecast.
- Earnings payout4% dividends / net income
- Free-cash-flow payout1% dividends / (operating cash flow − capex)
Coverage derived from reported SEC EDGAR XBRL figures for FY2025 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.
How RE MAX HOLDINGS INC CLASS A looks technically
RE MAX HOLDINGS INC CLASS A (RMAX) is trading 56.3% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 87 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 14, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 49, neither overbought (above 70) nor oversold (below 30). It made a new 20-day low about 3 trading days ago. Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 6% of the past ~6 months), which often precedes a bigger move.
Trend
7
| Distance from the 200-day | it is trading 56.3% above its 200-day average, the long-term trend line — a longer-term uptrend | +56.3% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $14.14 | $14.14 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $9.66 | $9.66 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing high 43 calendar days ago — the swings before that are what the structure reading is measured on | 43 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 87 trading days ago — a "golden cross", a bullish long-term signal | 87 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 14, below the 25 that marks a real trend) | 13.9 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 49, neither overbought (above 70) nor oversold (below 30) | 49.3 |
|---|---|---|
| Position in its 14-day range | it is trading right at the bottom of its 14-day range ($15.07 to $15.80) — its "stochastic" reading is 3 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 2.7 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish) | 22 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $16.62 | $16.62 |
|---|---|---|
| From the 52-week high | it is 9.2% below its 52-week high (its highest price of the past year) | -9.2% |
| Above the 52-week low | it is 175.9% above its 52-week low (its lowest price of the past year) | +175.9% |
| Below the 52-week high | it is 9.2% below its highest point of the past year | 9.2% |
| Since a 20-day breakout | it made a new 20-day low about 3 trading days ago | 3 sessions |
| Since a 55-day breakout | it made a new 55-day high about 31 trading days ago | 31 sessions |
| All-time high | its highest closing price on record is $67.50 (set on 2017-10-26) | $67.50 |
| Given back of the 52-week move | over the past year its closes ranged ($5.66 to $16.53), and it has given back only a small part of its rise from last year’s low — 13% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $9.46 to $9.81. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 13.3% |
| From the all-time high | it is 77.6% below its all-time high | -77.6% |
| Nearest price level | it is trading 23.0% above a support level at $11.62 — a price it turned at three times since 2024-10-23, most recently on 2026-07-16. Since 2024-10-07 it has 15 such levels below the current price and 0 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -23.0% |
| All-time low | its lowest closing price on record is $5.47 (set on 2026-04-02) | $5.47 |
| Above the all-time low | it is 175.9% above its all-time low | +175.9% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 6% of the past ~6 months), which often precedes a bigger move | 6th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.2477 between its high and its low — about 1.6% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.2477 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $15.08 and $15.89 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $15.08 – $15.48 – $15.89 |
| Typical daily range (% of price) | its price moves about 1.6% in a typical session — among the calmest in the catalog. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 1.6% |
| Stretch from the 200-day average | it is trading 21.9 daily ranges above its 200-day average price (56.3% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 21.9 daily ranges above its 200-day average |
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | today it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | today |
|---|---|---|
| Since a hammer | 4 sessions ago, after a stretch of decline, it sold off hard during the session and then closed back near its high — a "hammer", the long lower wick showing the drop was bought back before the close | 4 sessions ago |
Price gaps
1
| Gap at the open | it opened on 2026-10-07 0.6% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -0.6% |
|---|
Price streaks
1
| Closing streak | it closed lower in its latest session, after a session that did not close lower — a single down day rather than a run | 1 session down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 6.5 percentage points (the stock lost 5.6% while the market gained 0.9%) | -6.5% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 26.7 percentage points (the stock gained 30.6% while the market gained 3.9%) | +26.7% |
| vs market, 6 months | over the past 6 months this stock beat the market by 141.8 percentage points (the stock gained 159.7% while the market gained 18.0%) | +141.8% |
| vs market, 12 months | over the past 12 months this stock beat the market by 62.8 percentage points (the stock gained 79.0% while the market gained 16.2%) | +62.9% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, near the bottom of its 14-day range (oversold), trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 2 of the 9 technical signals we can compute for it are currently in a bearish state: a fresh 20-day low, MACD momentum is negative — these describe past price behaviour, not a forecast | 2 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 13% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-08-31 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 3.8% of the share price. | +12.8% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 55% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $9.71 — a volume-weighted average of daily closes over 159 sessions, not a true tick-by-tick VWAP. | +55.4% |
|---|---|---|
| Vs the average paid since it last reported | the price is 21% above the average price paid since it last reported on 2026-08-06 (its 10-Q), so the typical buyer over that stretch is showing a gain. That average is $12.42 — a volume-weighted average of daily closes over 13 sessions, not a true tick-by-tick VWAP. | +21.5% |
Price levels it has turned at before
RMAX last closed at $15.09 on 2026-10-07. Since 2024-10-07 it has turned at 15 prices below its last close and 0 above; the 3 nearest below are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $11.62 | Support | 23.0% below the last close | turned there three times · 2024-10-23 to 2026-07-16 |
| $11.34 | Support | 24.9% below the last close | turned there twice · 2026-05-07 to 2026-08-24 |
| $10.64 | Support | 29.5% below the last close | turned there twice · 2025-02-06 to 2025-02-19 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-10-07.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Broke down to a new 20-day low · in a Bollinger Band volatility squeeze · trendless / choppy (low ADX) · beating the market · Printed a doji candle | Learn: moving average · golden cross · adx · rsi · breakout · bollinger bands
Based on daily closing prices as of 2026-10-07. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (2.00 mean, 1=Strong Buy…5=Strong Sell) — 2 analysts
- Mean price target$11.40 range $9.00 – $13.80
Analyst estimates, as of 2026-10-05. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for RMAX
- Consensus EPS estimate$0.415 next reporting period, as of 2026-10-05
- Estimate change, 30 days$0.00 (0.0%) from $0.415, on 2026-08-31, 35-day window
- Readings revised upward13% of 8 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["The proposed merger with The Real Brokerage Inc. is subject to various closing conditions, and failure to consummate the transaction could negatively impact business operations and the stock price.","The business is highly sensitive to housing and mortgage market conditions and trends, which directly influence franchise demand and agent count.","The company faces ongoing litigation expenses, including antitrust-related matters."]
Insider activity (SEC Form 4)
No open-market insider purchases or sales recorded in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 180 days · read to 2026-10-040 buys · 3 sells ($14M) — 1 selling insider
Most recent open-market transaction: 2026-04-29. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about RMAX's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding RMAX as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 2,586,143
- Reported value $14,896,187
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 1 increased, 4 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about RMAX's institutional holders → See what each manager we track holds →
Short interest (FINRA)
RMAX had 2,221,297 shares of reported short interest as of the 2026-08-14 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for RMAX because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 2,221,297
- Prior settlement (shares) 1,665,183
- Reported change 33.4%
- Days to cover (reported) 3.02
Reported to FINRA as of the 2026-08-14 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Anywhere Real Estate (HOUS)
- eXp World Holdings (EXPI)
- Compass (COMP)
- Keller Williams Realty
- Rocket Companies (RKT)
- United Wholesale Mortgage (UWMC)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does RE MAX HOLDINGS INC CLASS A (RMAX) do?
RE/MAX Holdings is a global real estate franchisor that licenses the RE/MAX brand for residential real estate brokerages and the Motto Mortgage brand for mortgage brokerages. The company operates as a 100% franchised business, generating revenue through recurring franchise fees, annual dues, and ancillary services such as marketing, technology platforms, and mortgage loan processing. It does not own or operate the brokerages, maintaining a low fixed-cost, high-margin asset-light model.
What sector is RE MAX HOLDINGS INC CLASS A (RMAX) in?
RE MAX HOLDINGS INC CLASS A (RMAX) is classified in the Real Estate sector. Its industry is Real estate services / Franchising. It trades on NYSE.
Does RMAX pay a dividend?
Yes — RE MAX HOLDINGS INC CLASS A (RMAX) pays a dividend, with an indicated yield of about 10.10% and 3-year non-decreasing per-share dividend streak (SEC EDGAR XBRL) (market data, as of 2026-09-02). Informational only — not financial advice.
Who are RE MAX HOLDINGS INC CLASS A's (RMAX) competitors?
Notable peers of RE MAX HOLDINGS INC CLASS A (RMAX) include Anywhere Real Estate, eXp World Holdings, Compass, Keller Williams Realty and Rocket Companies. This peer set is informational only — not financial advice.
Is RE MAX HOLDINGS INC CLASS A (RMAX) overbought or oversold right now?
RE MAX HOLDINGS INC CLASS A (RMAX) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 49, in the neutral middle (as of 2026-10-07). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on RMAX come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-07.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.