Pinterest (PINS)
Communication Services · Interactive Media & Services / Digital Advertising · NYSE
Pinterest is a visual discovery platform leveraging AI-driven personalization and intent-based advertising to connect brands with highly engaged users.
What Pinterest does
Pinterest operates a visual discovery engine and social media platform that allows users to discover, save, and organize content through 'pins' and 'boards.' The company generates revenue primarily through digital advertising, including promoted pins and other ad formats, leveraging user engagement and intent data to deliver targeted content. Pinterest is currently undergoing a strategic shift to prioritize AI-powered product development, personalized content recommendations, and the transformation of its global sales and go-to-market approach.
Themes: digital advertising, AI infrastructure / AI-driven personalization, social media platform, consumer internet, e-commerce enablement
Fundamentals
- Price$23.40 as of 2026-08-21 close
- Market cap$13.3B as of 2026-08-24
- 1-year return-32.9% 2025-08-21 close $34.87 → 2026-08-21 close $23.40
- P/E53.35 as of 2026-08-24
- Net margin+5.5% as of 2026-08-24
- Gross margin+79.5% as of 2026-08-24
- ROE+6.5% as of 2026-08-24
- Debt / equity0.34 as of 2026-08-24
- Revenue growth (YoY)+16.6% as of 2026-08-24
- Revenue CAGR (3y)+14.6% SEC XBRL
- Beta0.90 as of 2026-08-24
- Last reported earnings2026-08-04 SEC EDGAR Form 8-K (Item 2.02)
How PINS compares in its sector
- price-to-earnings ratiotop 25% 79 covered Communication Services peers, as of 2026-08-24
- net profit marginmiddle range 132 covered Communication Services peers, as of 2026-08-24
- operating marginmiddle range 132 covered Communication Services peers, as of 2026-08-24
- gross margintop 25% 132 covered Communication Services peers, as of 2026-08-24
- return on equitymiddle range 132 covered Communication Services peers, as of 2026-08-24
- 3-year revenue CAGRtop 25% 121 covered Communication Services peers
- free cash flow (absolute dollars, latest fiscal year)top 25% 114 covered Communication Services peers, as of FY2025
Position among covered Communication Services companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
PINS is not currently in any published Top 10 list. Its scores are below.
Long-term score
Not scored for the long-term list: no shareholder return data.
Short-term score
60.4 #192 of 1,704 scored · #3 of 66 in Communication Services
Setup 90th: no fresh 20-day breakout up or down; catalysts 78th: open-market insider buys in 90 days 29, analysts have raised their average price target by 2.3% since the prior reading; weakest is volume and participation 15th: it gapped 6.3% below the previous close and has not traded back through the level it left behind — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed.
Scores as of 21 Aug 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 2.
How Pinterest looks technically
Pinterest (PINS) is trading 4.0% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 1 trading day ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 16, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 51, neither overbought (above 70) nor oversold (below 30). It made a new 20-day high about 14 trading days ago. It is 39.3% below its highest point of the past year. Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 5% of the past ~6 months), which often precedes a bigger move.
Trend
9
| Distance from the 200-day | it is trading 4.0% above its 200-day average, the long-term trend line — a longer-term uptrend | +4.0% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $22.52 | $22.52 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $22.50 | $22.50 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing low 8 calendar days ago — the swings before that are what the structure reading is measured on | 8 sessions |
| Wave structure | its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five; the labelling fails if price closes below 22.65. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a three-part correction in leg C. | possible upward five-wave sequence, in wave 3 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 1 trading day ago — a "golden cross", a bullish long-term signal | 1 session |
| Above the 200-day after a dip | it recently dipped to its 200-day average (the long-term trend line) and has since climbed back above it — now about 4.0% above | +4.0% |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 16, below the 25 that marks a real trend) | 15.6 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 51, neither overbought (above 70) nor oversold (below 30) | 51.2 |
|---|---|---|
| Position in its 14-day range | it is trading in the lower half of its 14-day range ($22.65 to $25.73) — its "stochastic" reading is 24 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 24.4 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish) | 12 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $38.57 | $38.57 |
|---|---|---|
| From the 52-week high | it is 39.3% below its 52-week high (its highest price of the past year) | -39.3% |
| Above the 52-week low | it is 69.1% above its 52-week low (its lowest price of the past year) | +69.1% |
| Below the 52-week high | it is 39.3% below its highest point of the past year | 39.3% |
| Since a 20-day breakout | it made a new 20-day high about 14 trading days ago | 14 sessions |
| Since a 55-day breakout | it made a new 55-day high about 14 trading days ago | 14 sessions |
| All-time high | its highest closing price on record is $89.90 (set on 2021-02-16) | $89.90 |
| Given back of the 52-week move | over the past year its closes ranged ($15.42 to $37.95), and it has recovered roughly a third of its fall from last year’s high — 35% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $29.34 to $30.06. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 35.4% |
| From the all-time high | it is 74.0% below its all-time high | -74.0% |
| Nearest price level | it is trading 1.6% below a resistance level at $23.78 — a price it turned at three times since 2025-04-07, most recently on 2026-07-16. Since 2024-08-21 it has 4 such levels below the current price and 12 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +1.6% |
| All-time low | its lowest closing price on record is $10.10 (set on 2020-03-18) | $10.10 |
| Above the all-time low | it is 131.7% above its all-time low | +131.7% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 5% of the past ~6 months), which often precedes a bigger move | 5th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.902 between its high and its low — about 3.9% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.902 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $22.49 and $25.05 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $22.49 – $23.77 – $25.05 |
| Typical daily range (% of price) | its price moves about 3.9% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.9% |
| Stretch from the 200-day average | it is trading 1.0 daily range above its 200-day average price (4.0% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 1.0 daily range above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.63× |
|---|
Analyst
2
| Change in the average price target | analysts have raised their average price target by 0.1% since the prior reading | +0.1% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
1
| Since a doji | 1 session ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 1 session ago |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-08-21 at essentially the same price it closed at the session before — no meaningful overnight gap | +0.0% |
|---|---|---|
| Open gap | it gapped 6.3% below the previous close 12 sessions ago and has not traded back through the level it left behind at 25.58 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -6.3% |
| Gap filled | a 2.2% gap down opened on 2026-07-21 has been "filled" 23 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 23 sessions ago |
Price streaks
1
| Closing streak | it closed higher in its latest session, after a session that did not close higher — a single up day rather than a run | 1 session up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 0.2 percentage points (the stock gained 2.5% while the market gained 2.3%) | +0.2% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 21.0 percentage points (the stock gained 24.1% while the market gained 3.1%) | +21.0% |
| vs market, 6 months | over the past 6 months this stock beat the market by 20.6 percentage points (the stock gained 31.7% while the market gained 11.1%) | +20.6% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 53.4 percentage points (the stock lost 32.9% while the market gained 20.5%) | -53.4% |
Signal agreement
2
| Bullish technical signals | 4 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 4 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: MACD momentum is negative — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 6.1% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 3.0% of the share price. | +6.1% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 14% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $20.59 — a volume-weighted average of daily closes over 155 sessions, not a true tick-by-tick VWAP. | +13.7% |
|---|---|---|
| Vs the average paid since it last reported | the price is 2% below the average price paid since it last reported on 2026-08-04 (its 10-Q), so the typical buyer over that stretch is under water. That average is $23.76 — a volume-weighted average of daily closes over 14 sessions, not a true tick-by-tick VWAP. | -1.5% |
Price levels it has turned at before
PINS last closed at $23.40 on 2026-08-21. Since 2024-08-21 it has turned at 4 prices below its last close and 12 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $23.78 | Resistance | 1.6% above the last close | turned there three times · 2025-04-07 to 2026-07-16 |
| $22.51 | Support | 3.8% below the last close | turned there twice · 2026-06-05 to 2026-08-13 |
| $24.50 | Resistance | 4.7% above the last close | turned there three times · 2025-04-30 to 2026-05-05 |
| $25.49 | Resistance | 8.9% above the last close | turned there three times · 2025-11-05 to 2026-08-04 |
| $19.19 | Support | 18.0% below the last close | turned there twice · 2026-03-23 to 2026-04-29 |
| $17.93 | Support | 23.4% below the last close | turned there twice · 2026-03-13 to 2026-05-21 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five.
This labelling fails — stops being a possible reading at all — if it closes below $22.65.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $26.82 and $29.41 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a three-part correction in leg C, which fails on a close below $22.65.
This reading has stood for 2 trading days, since 2026-08-20.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Recent golden cross (50-day crossed above 200-day) · Tested and reclaimed 200-day support · Pulled back from the 12-month high · in a Bollinger Band volatility squeeze · trendless / choppy (low ADX) | Learn: moving average · golden cross · adx · rsi · breakout · fifty two week high low · bollinger bands
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (2.08 mean, 1=Strong Buy…5=Strong Sell) — 36 analysts
- Mean price target$28.99 range $22.00 – $42.36; median $28.50
Analyst estimates, as of 2026-08-23. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for PINS
- Consensus EPS estimate$0.4798 next reporting period, as of 2026-08-23
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Dependence on digital advertising spending which is sensitive to macroeconomic conditions and competition.","Challenges in successfully executing and realizing benefits from AI-focused restructuring and personalization initiatives.","Regulatory and user privacy risks associated with data collection, targeted advertising, and evolving content standards."]
What changed in the latest 10-Q
AI-assisted comparison of PINS's 10-Q filed 2026-05-04 against the prior one filed 2025-11-04.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing (2026-05-04) includes a new 'Restructuring' section describing a January 2026 global restructuring plan with AI focus, workforce reduction of less than 15%, office space reductions, and total expected charges of $59.6-$69.6 million
- Newer filing reports Q1 2026 results (three months ended March 31, 2026) whereas older filing reports Q3 2025 results (three months ended September 30, 2025)
- Newer filing adds page number reference (26) after Restructuring section
- Removed:
- Older filing (2025-11-04) included net cash provided by operating activities for nine months ended September 30, 2025 ($893.1 million) and free cash flow for nine months ($871.5 million), which are not present in newer filing for Q1 2026
- Older filing included detailed explanation of free cash flow definition and presentation rationale, which is truncated/incomplete in newer filing
- Reworded:
- Period changed from 'three months ended September 30, 2025' (older) to 'three months ended March 31, 2026' (newer) throughout Overview section
- Revenue metric changed from $1,049.2 million (older Q3 2025) to $1,007.5 million (newer Q1 2026)
- Revenue growth rate changed from 17% reported and 16% constant currency (older) to 18% reported and 15% constant currency (newer)
- MAUs changed from 600 million (older, September 2025) to 631 million (newer, March 2026)
- MAU growth rate changed from 12% (older) to 11% (newer)
- Share-based compensation expense changed from $235.1 million with $27.2 million increase (older) to $231.4 million with $44.0 million increase (newer)
- Operating results changed from income of $58.5 million (older) to loss from operations of $80.3 million (newer)
- Net income/loss changed from net income of $92.1 million (older) to net loss of $73.6 million (newer)
- Adjusted EBITDA changed from $306.1 million (older) to $206.5 million (newer)
- Cash position changed from $2,671.3 million (older) to $1,298.6 million (newer)
- Headcount changed from 5,205 (older) to 5,287 (newer)
- Quarterly ARPU comparison period changed from September 30, 2025 vs 2024 to March 31, 2026 vs 2025
- Global ARPU changed from $1.78 to $1.61
- U.S. and Canada ARPU changed from $7.64 (5% increase) to $7.12 (9% increase)
- Europe ARPU changed from $1.31 (31% increase) to $1.17 (17% increase)
- Rest of World ARPU changed from $0.21 (44% increase) to $0.20 (38% increase)
- Notes:
- Newer filing text appears truncated at the end of the Non-GAAP Financial Measure section, cutting off mid-sentence regarding free cash flow
- Older filing also appears truncated at the end, cutting off mid-sentence in the Non-GAAP discussion
- Page number references differ (26-29 in newer vs 24-27 in older), consistent with different quarterly reports
Risk Factors
- Reworded:
- Older filing (2025-11-04) states 'particularly CPG and retail'; newer filing (2026-05-04) states 'particularly retail and CPG' (order reversed)
- Older filing (2025-11-04) states 'our use of artificial intelligence'; newer filing (2026-05-04) states 'our use of AI' (abbreviated form)
- Notes:
- Both excerpts appear truncated at the end; comparison limited to the complete text provided
- The changes identified are minor wording variations with no apparent substantive difference in meaning
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 25 open-market sales by insiders in the last 90 days.
- Last 30 days0 buys · 4 sells ($4M) — 3 selling insiders
- Last 90 days0 buys · 25 sells ($21M) — 5 selling insiders
- Last 180 days0 buys · 28 sells ($22M) — 5 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-12. As of 2026-08-25.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about PINS's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Congressional trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 6 matched disclosures for PINS from U.S. House Clerk Periodic Transaction Report filings.
Congressional trading disclosures →Institutional ownership (13F)
7 institutional 13F filers reported holding PINS as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 7
- Reported shares held 100,856,433
- Reported value $1,849,707,003
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 3 increased, 4 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
PINS had 50,504,065 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for PINS because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 50,504,065
- Prior settlement (shares) 57,443,101
- Reported change -12.08%
- Days to cover (reported) 4.96
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Meta Platforms (META)
- Alphabet (GOOGL)
- Snap (SNAP)
- Amazon (AMZN)
- TikTok (ByteDance)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare PINS vs…
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Frequently asked questions
What does Pinterest (PINS) do?
Pinterest operates a visual discovery engine and social media platform that allows users to discover, save, and organize content through 'pins' and 'boards.' The company generates revenue primarily through digital advertising, including promoted pins and other ad formats, leveraging user engagement and intent data to deliver targeted content.
What sector is Pinterest (PINS) in?
Pinterest (PINS) is classified in the Communication Services sector. Its industry is Interactive Media & Services / Digital Advertising. It trades on NYSE.
Who are Pinterest's (PINS) competitors?
Notable peers of Pinterest (PINS) include Meta Platforms, Alphabet, Snap, Amazon and TikTok (ByteDance). This peer set is informational only — not financial advice.
Has there been recent Congressional stock trading in PINS?
Yes — we hold 6 matched STOCK Act disclosures for PINS from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is Pinterest (PINS) overbought or oversold right now?
Pinterest (PINS) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 51, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on PINS come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.