Zebra Technologies (ZBRA)
Information Technology · Automatic Data Capture (ADC) technology · NASDAQ
Zebra Technologies provides the scanning, tracking, and mobility solutions that give businesses real-time visibility into their physical assets and operations.
What Zebra Technologies does
Zebra Technologies provides enterprise asset intelligence solutions, including hardware, software, and services for tracking, managing, and optimizing assets and workflows. Its offerings help organizations in industries such as retail, healthcare, manufacturing, and logistics gain real-time visibility into their operations through data capture and analysis. The company's portfolio spans products like mobile computers, barcode scanners, RFID technology, and specialized printing solutions.
Themes: supply chain optimization, barcode scanning / mobility, warehouse automation, enterprise IoT, real-time visibility / asset tracking
Fundamentals
- Price$344.83 as of 2026-09-09 close
- Market cap$16.3B as of 2026-07-28 (share count; price 2026-09-09)
- 1-year return+10.5% 2025-09-09 close $312.17 → 2026-09-09 close $344.83
- P/E31.55 as of 2026-09-09
- Net margin+7.8% FY2025, SEC XBRL
- Gross margin+48.1% FY2025, SEC XBRL
- ROE+11.7% FY2025, SEC XBRL
- Debt / equity0.81 as of 2026-09-02
- Revenue growth (YoY)+12.7% as of 2026-09-02
- Revenue CAGR (3y)-2.3% SEC XBRL
- Beta1.64 as of 2026-09-02
- Last reported earnings2026-08-04 SEC EDGAR Form 8-K (Item 2.02)
How ZBRA compares in its sector
- price-to-earnings ratiomiddle range 253 covered Information Technology peers, as of 2026-09-09
- net profit marginmiddle range 380 covered Information Technology peers, as of 2026-09-02
- operating marginmiddle range 375 covered Information Technology peers, as of 2026-09-02
- gross marginmiddle range 311 covered Information Technology peers, as of 2026-09-02
- return on equitymiddle range 369 covered Information Technology peers, as of 2026-09-02
- 3-year revenue CAGRbottom 25% 385 covered Information Technology peers
- free cash flow (absolute dollars, latest fiscal year)top 25% 382 covered Information Technology peers, as of FY2025
Position among covered Information Technology companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Top 10 scores & list membership
ZBRA is not currently in any published Top 10 list. Its scores are below.
Long-term score
51.5 #666 of 1,415 scored · #99 of 209 in Information Technology
Long-term trend 69th (trading above its 200-day average) and profitability 54th (operating margin 13%, return on equity 11.7%); weakest is growth (38th, 3-year revenue CAGR -2.3%, revenue growth year over year 12.7%).
Short-term score
45.2 #946 of 1,682 scored · #156 of 259 in Information Technology
Trend 69th: it is trading 8.2% above its 50-day average, the short-term trend line; momentum 54th: near the bottom of its 14-day range (oversold); weakest is catalysts 5th: the analyst consensus rating has softened toward "sell" since the prior reading.
Scores as of 9 Sep 2026. Each bar is a percentile: how this company ranked against every company the score ranked, 0–100. A list is a published formula and its output, not a recommendation. Method version 4.
How Zebra Technologies looks technically
Zebra Technologies (ZBRA) is trading 33.4% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 37 trading days ago — a "golden cross", a bullish long-term signal. A trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 24 (a reading of 25+ marks a strong trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 49, neither overbought (above 70) nor oversold (below 30). It made a new 20-day low about 6 trading days ago.
Trend
7
| Distance from the 200-day | it is trading 33.4% above its 200-day average, the long-term trend line — a longer-term uptrend | +33.4% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $318.64 | $318.64 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $258.44 | $258.44 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing low 20 calendar days ago — the swings before that are what the structure reading is measured on | 20 sessions |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 37 trading days ago — a "golden cross", a bullish long-term signal | 37 sessions |
| Trend strength (14-day ADX) | a trend is forming but not yet strong — ADX, a 0–100 trend-strength gauge, is 24 (a reading of 25+ marks a strong trend) | 24.3 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 49, neither overbought (above 70) nor oversold (below 30) | 49.2 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($341.97 to $371.28) — its "stochastic" reading is 10 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been slipping within that range over the last few sessions. | 9.8 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish) | 15 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $386.22 | $386.22 |
|---|---|---|
| From the 52-week high | it is 10.7% below its 52-week high (its highest price of the past year) | -10.7% |
| Above the 52-week low | it is 73.2% above its 52-week low (its lowest price of the past year) | +73.2% |
| Below the 52-week high | it is 10.7% below its highest point of the past year | 10.7% |
| Since a 20-day breakout | it made a new 20-day low about 6 trading days ago | 6 sessions |
| Since a 55-day breakout | it made a new 55-day high about 21 trading days ago | 21 sessions |
| All-time high | its highest closing price on record is $615.00 (set on 2021-12-10) | $615.00 |
| Given back of the 52-week move | over the past year its closes ranged ($199.30 to $383.06), and it has given back roughly a quarter of its rise from last year’s low — 21% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $263.62 to $269.50. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 20.8% |
| From the all-time high | it is 43.9% below its all-time high | -43.9% |
| Nearest price level | it is trading 1.9% below a resistance level at $351.51 — a price it turned at twice since 2025-07-31, most recently on 2026-08-20. Since 2024-09-09 it has 10 such levels below the current price and 4 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +1.9% |
| All-time low | its lowest closing price on record is $7.56 (set on 1996-07-30) | $7.56 |
| Above the all-time low | it is 4463.9% above its all-time low | +4,464% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are narrower than usual versus its own recent 6-month history (tighter than about 88% of it) | 12th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $11.79 between its high and its low — about 3.4% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $11.79 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $341.46 and $380.80 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $341.46 – $361.13 – $380.80 |
| Typical daily range (% of price) | its price moves about 3.4% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 3.4% |
| Stretch from the 200-day average | it is trading 7.3 daily ranges above its 200-day average price (33.4% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 7.3 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.54× |
|---|
Analyst
2
| Change in the average price target | analysts have cut their average price target by 0.6% since the prior reading | -0.6% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating has softened toward "sell" since the prior reading | 0.07 toward sell |
Candlestick patterns
1
| Since a doji | 8 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 8 sessions ago |
|---|
Price gaps
3
| Gap at the open | it opened on 2026-09-09 0.6% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and had not traded back through that level by the close | -0.6% |
|---|---|---|
| Open gap | it gapped 13.2% above the previous close 25 sessions ago and has not traded back through the level it left behind at 291.64 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +13.2% |
| Gap filled | a 2.0% gap down opened on 2026-07-17 has been "filled" 37 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 37 sessions ago |
Price streaks
1
| Closing streak | it has closed lower 2 sessions in a row, a -4.94% move over the run — an unbroken run of down days, which describes what has already happened and says nothing about the next session | 2 sessions down |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 7.0 percentage points (the stock lost 8.4% while the market lost 1.4%) | -7.0% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 44.8 percentage points (the stock gained 48.0% while the market gained 3.1%) | +44.8% |
| vs market, 6 months | over the past 6 months this stock beat the market by 48.9 percentage points (the stock gained 61.3% while the market gained 12.4%) | +48.9% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 6.8 percentage points (the stock gained 10.5% while the market gained 17.2%) | -6.8% |
Signal agreement
2
| Bullish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months, near the bottom of its 14-day range (oversold), trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
|---|---|---|
| Bearish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bearish state: MACD momentum is negative — these describe past price behaviour, not a forecast | 1 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 26% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-08-03 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 5.1% of the share price. | +25.8% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 33% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $258.58 — a volume-weighted average of daily closes over 169 sessions, not a true tick-by-tick VWAP. | +33.4% |
|---|---|---|
| Vs the average paid since it last reported | the price is 6% below the average price paid since it last reported on 2026-08-04 (its 10-Q), so the typical buyer over that stretch is under water. That average is $365.41 — a volume-weighted average of daily closes over 26 sessions, not a true tick-by-tick VWAP. | -5.6% |
Price levels it has turned at before
ZBRA last closed at $344.83 on 2026-09-09. Since 2024-09-09 it has turned at 10 prices below its last close and 4 above; the 3 nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $351.51 | Resistance | 1.9% above the last close | turned there twice · 2025-07-31 to 2026-08-20 |
| $337.01 | Support | 2.3% below the last close | turned there twice · 2025-07-10 to 2025-08-13 |
| $360.21 | Resistance | 4.5% above the last close | turned there twice · 2024-10-07 to 2024-10-25 |
| $323.65 | Support | 6.1% below the last close | turned there three times · 2025-08-28 to 2025-10-24 |
| $312.06 | Support | 9.5% below the last close | turned there twice · 2025-07-16 to 2025-10-03 |
| $377.91 | Resistance | 9.6% above the last close | turned there 7 times · 2024-09-26 to 2025-01-13 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.
Read from daily closes as of 2026-09-09.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · beating the market · Stretched far above its 200-day average (6+ daily ranges) · At the bottom of its 14-day range (stochastic below 20) · Under water since its last earnings report (below the anchored VWAP) · Trading above the Ichimoku cloud | Learn: moving average · golden cross · adx · rsi · breakout
Based on daily closing prices as of 2026-09-09. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingBuy (1.88 mean, 1=Strong Buy…5=Strong Sell) — 16 analysts
- Mean price target$410.30 range $350.00 – $455.00; median $414.00
Analyst estimates, as of 2026-09-09. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for ZBRA
- Consensus EPS estimate$4.89 next reporting period, as of 2026-09-09
- Estimate change, 30 days+$0.03158 (+0.6%) from $4.86, on 2026-08-10, 30-day window
- Readings revised upward25% of 4 comparable readings
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Significant debt obligations impact financial flexibility and liquidity.","High competition across product segments may pressure pricing and market share.","Global supply chain dependencies and potential volatility in customer demand."]
Insider activity (SEC Form 4)
0 open-market purchases and 2 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-08-17. The 24 days since 2026-08-17 have not been checked yet.
- Last 90 days · read to 2026-08-170 buys · 2 sells ($2M) — 2 selling insiders
- Last 180 days · read to 2026-08-170 buys · 4 sells ($2M) — 4 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-10. Based on Form 4 filings read through 2026-08-17; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about ZBRA's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
U.S. House trading disclosures
U.S. House members publicly disclose their own, their spouse's, and dependent children's stock transactions under the STOCK Act. We hold 5 matched disclosures for ZBRA from U.S. House Clerk Periodic Transaction Report filings.
U.S. House trading disclosures →Institutional ownership (13F)
6 institutional 13F filers reported holding ZBRA as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 6
- Reported shares held 6,705,287
- Reported value $1,765,233,948
reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 3 increased, 3 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about ZBRA's institutional holders → See what each manager we track holds →
Short interest (FINRA)
ZBRA had 1,892,075 shares of reported short interest as of the 2026-08-14 FINRA settlement date (delayed, bi-monthly; not real-time).
ZBRA had 4.00% of its shares outstanding sold short as of the 2026-08-14 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 1.93 days to cover at the same settlement.
- Reported short interest (shares) 1,892,075
- Short interest (% of shares outstanding) 4.00%
- Prior settlement (shares) 2,673,844
- Reported change -29.24%
- Days to cover (reported) 1.93
Reported to FINRA as of the 2026-08-14 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Honeywell International (HON)
- Datalogic
- Cognex (CGNX)
- SATO Holdings
- Toshiba Tec
- Keyence (KYCCF)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does Zebra Technologies (ZBRA) do?
Zebra Technologies provides enterprise asset intelligence solutions, including hardware, software, and services for tracking, managing, and optimizing assets and workflows. Its offerings help organizations in industries such as retail, healthcare, manufacturing, and logistics gain real-time visibility into their operations through data capture and analysis. The company's portfolio spans products like mobile computers, barcode scanners, RFID technology, and specialized printing solutions.
What sector is Zebra Technologies (ZBRA) in?
Zebra Technologies (ZBRA) is classified in the Information Technology sector. Its industry is Automatic Data Capture (ADC) technology. It trades on NASDAQ.
Who are Zebra Technologies's (ZBRA) competitors?
Notable peers of Zebra Technologies (ZBRA) include Honeywell International, Datalogic, Cognex, SATO Holdings and Toshiba Tec. This peer set is informational only — not financial advice.
Has there been recent U.S. House stock trading in ZBRA?
Yes — we hold 5 matched STOCK Act disclosures for ZBRA from U.S. House Clerk Periodic Transaction Report filings. These are legally-required disclosures (often filed 30–45 days after the trade), may belong to a U.S. House member, their spouse, or a dependent child, and are not an indicator of company performance or investment advice.
Is Zebra Technologies (ZBRA) overbought or oversold right now?
Zebra Technologies (ZBRA) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 49, in the neutral middle (as of 2026-09-09). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on ZBRA come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-09-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.