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BUILD A BEAR WORKSHOP INC (BBW)

Consumer Discretionary · Experiential specialty retail / collectible plush and toy merchandise · NYSE

A global experiential retailer where guests create personalized plush toys and collectibles, blending pop-culture licensing with emotional connection across physical stores, e-commerce, and partnerships.

What BUILD A BEAR WORKSHOP INC does

Build-A-Bear Workshop is a global "retailtainment" brand that invites guests to create personalized furry friends through a unique stuffing, dressing, accessorizing, and naming process highlighted by a Heart Ceremony. The company operates through a multi-channel model including corporately-managed stores, partner-operated locations, international franchises, e-commerce, and licensed character partnerships, serving a multi-generational audience that extends beyond children to teens and adults.

Themes: ["experiential retail / \"retailtainment\"","collectible and licensed characters","children's entertainment and experiences","omnichannel retail (physical + e-commerce + marketplace)","licensed merchandise and brand partnerships","personalization and customization"]

Fundamentals

Dividend: yield +2.9%; pays a dividend.

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Key risks (from latest filing)

["Heavy reliance on consumer discretionary spending, which is susceptible to economic downturns; company faced 3.26% YoY revenue growth with -38.3% stock price decline over one year, indicating market headwinds","Dependence on pop-culture trends and licensed character availability; failure to secure popular licenses or declining affinity for key franchises could impact sales","Complex multi-location model (corporately-managed, partner-operated, and franchise) creates operational complexity and quality control challenges across geographies"]

See BBW's biggest risks from its latest 10-Q →

Competitors & peers

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Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-07-09.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.