Kroger (KR)
Consumer Staples · Supermarket chains and grocery retail
A century-old diversified grocer and media platform leveraging first-party customer data and loyalty to drive alternative profit growth while modernizing its 2,697-store footprint through e-commerce and personalization.
What Kroger does
Kroger is a major U.S. grocery retailer operating 2,697 supermarkets across 35 states and Washington D.C. under multiple local banners, generating revenues primarily from retail grocery sales, pharmacies (at 2,250 stores), and fuel centers (at 1,731 stores). The company is executing a strategic pivot toward higher-margin alternative profit businesses, particularly its Kroger Precision Marketing retail media platform, which uses first-party customer data to deliver targeted advertising to consumer packaged goods companies. Its core growth strategy centers on Fresh products, private-label "Our Brands," personalization, and omnichannel e-commerce (Pickup, Delivery, Express Lane services available at most locations).
Themes: ["Retail media and advertising tech","Omnichannel grocery e-commerce","First-party data monetization","Customer loyalty and personalization","Supermarket consolidation","Private-label growth"]
Fundamentals
- Price$59.86 as of 2026-07-09 close
- Market cap$36.6B as of 2026-07-10
- 1-year return-14.9% as of 2026-07-09 close
- P/E34.78 as of 2026-07-10
- Net margin+0.7% as of 2026-07-10
- Gross margin+23.2% as of 2026-07-10
- ROE+2.5% as of 2026-07-10
- Debt / equity2.63 as of 2026-07-10
- Revenue growth (YoY)+1.1% as of 2026-07-10
- Revenue CAGR (3y)-0.1% SEC XBRL
- Beta0.40 as of 2026-07-10
Dividend: yield +2.6%; 5-year non-decreasing per-share dividend streak (SEC XBRL).
Key risks (from latest filing)
["Intense competition from existing and new competitors (including Amazon and other discount grocers) with aggressive pricing and promotional strategies that could pressure margins and sales growth","Labor market pressures, unionization risks, and potential work stoppages that could affect operational costs and execution of growth plans","Regulatory and antitrust headwinds, including litigation relating to the terminated Albertsons acquisition and evolving healthcare/pharmacy consolidation regulations"]
Competitors & peers
- Walmart (WMT)
- Amazon (AMZN)
- Target (TGT)
- Whole Foods / Amazon Fresh
- Albertsons (ACI)
- Ahold Delhaize USA (AHOLD)
- Instacart
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.