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SMITH WESSON BRANDS INC (SWBI)

Consumer Discretionary · Firearms manufacturing and distribution · NASDAQ

Smith & Wesson manufactures iconic American firearms and accessories for civilians, law enforcement, and military, but faces demand volatility tied to political elections, gun control legislation, and consumer sentiment around crime.

What SMITH WESSON BRANDS INC does

Smith & Wesson Brands Inc manufactures and sells firearms (handguns, rifles, and accessories) and related shooting products for consumer, law enforcement, government, and military customers. The company operates through manufacturing, sales, and distribution channels while managing inventory levels across internal and channel distribution networks. Demand is significantly influenced by economic conditions, political developments, legislative changes around firearm regulation, and public sentiment regarding crime and personal safety.

Themes: Firearms manufacturing and distribution, Civilian self-defense and sport shooting, Law enforcement and military sales, Regulatory and legislative risk / gun control policy sensitivity

Fundamentals

  • Price$14.10 as of 2026-08-21 close
  • Market cap$631M as of 2026-08-21
  • 1-year return+77.4% 2025-08-21 close $7.95 → 2026-08-21 close $14.10
  • P/E34.77 as of 2026-08-24
  • Net margin+3.5% as of 2026-08-24
  • Gross margin+26.9% as of 2026-08-24
  • ROE+5.0% as of 2026-08-24
  • Debt / equity0.14 as of 2026-08-24
  • Revenue growth (YoY)+10.4% as of 2026-08-24
  • Revenue CAGR (3y)+3.0% SEC XBRL
  • Beta0.86 as of 2026-08-24
  • Last reported earnings2026-06-17 SEC EDGAR Form 8-K (Item 2.02)

Dividend: yield +3.4%; at least 5 years of non-decreasing per-share dividends (SEC XBRL) — we do not hold the year before it, so the real streak may be longer.

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How SWBI compares in its sector

  • price-to-earnings ratiotop 25% 266 covered Consumer Discretionary peers, as of 2026-08-24
  • net profit marginmiddle range 334 covered Consumer Discretionary peers, as of 2026-08-24
  • operating marginmiddle range 334 covered Consumer Discretionary peers, as of 2026-08-24
  • gross marginmiddle range 331 covered Consumer Discretionary peers, as of 2026-08-24
  • return on equitymiddle range 334 covered Consumer Discretionary peers, as of 2026-08-24
  • 3-year revenue CAGRmiddle range 325 covered Consumer Discretionary peers
  • indicated dividend yieldtop 25% 162 covered Consumer Discretionary peers, as of 2026-08-24
  • free cash flow (absolute dollars, latest fiscal year)middle range 311 covered Consumer Discretionary peers, as of FY2026

Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.

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Dividend coverage (FY2026)

Exceeded at least one reported measure. In FY2026, SWBI's dividend exceeded at least one reported measure of what it earned or generated (earnings payout 126%, free-cash-flow payout 26%). A payout above 100% in one year is not necessarily unsustainable, but it is not fully covered by that measure.

  • Earnings payout126% dividends / net income
  • Free-cash-flow payout26% dividends / (operating cash flow − capex)

Coverage derived from reported SEC EDGAR XBRL figures for FY2026 (dividends paid vs. net income and free cash flow, same fiscal year). This describes PAST coverage for one fiscal year — it does not predict whether a dividend will be maintained, raised, or cut, and a one-year payout ratio can be distorted by non-recurring items. Informational only — not financial advice.

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How SMITH WESSON BRANDS INC looks technically

SMITH WESSON BRANDS INC (SWBI) is trading 9.6% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 196 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 9, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 42, neither overbought (above 70) nor oversold (below 30). It made a new 20-day low about 2 trading days ago. It is 19.7% below its highest point of the past year. Trading volume is running unusually high — about 2.1× its 30-day average, a sign of heightened interest.

Trend

7
Distance from the 200-dayit is trading 9.6% above its 200-day average, the long-term trend line — a longer-term uptrend+9.6%
50-day moving averageits average price over the last 50 trading days — a short-term trend line — is $14.88$14.88
200-day moving averageits average price over the last 200 trading days — the long-term trend line — is $12.86$12.86
Swing structureeach recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes nexthigher highs and higher lows
Last swing turnits last significant turn was a swing low 29 calendar days ago — the swings before that are what the structure reading is measured on29 sessions
Since the 50/200 crossits 50-day average crossed above its 200-day average about 196 trading days ago — a "golden cross", a bullish long-term signal196 sessions
Trend strength (14-day ADX)there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 9, below the 25 that marks a real trend)9.1

Momentum

3
14-day RSImomentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 42, neither overbought (above 70) nor oversold (below 30)41.5
Position in its 14-day rangeit is trading in the lower half of its 14-day range ($13.87 to $15.01) — its "stochastic" reading is 20 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions.20.2
Since the MACD crossed zeroMACD, a trend-momentum gauge, is in negative territory (momentum leaning bearish)29 sessions

Range

12
52-week highits highest closing price over the past year (about 252 trading days) was $17.56$17.56
From the 52-week highit is 19.7% below its 52-week high (its highest price of the past year)-19.7%
Above the 52-week lowit is 79.4% above its 52-week low (its lowest price of the past year)+79.4%
Below the 52-week highit is 19.7% below its highest point of the past year19.7%
Since a 20-day breakoutit made a new 20-day low about 2 trading days ago2 sessions
Since a 55-day breakoutit made a new 55-day high about 43 trading days ago43 sessions
All-time highits highest closing price on record is $39.61 (set on 2021-07-01)$39.61
Given back of the 52-week moveover the past year its closes ranged ($7.93 to $16.67), and it has given back roughly a quarter of its rise from last year’s low — 29% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $10.99 to $11.27. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast.29.4%
From the all-time highit is 64.4% below its all-time high-64.4%
Nearest price levelit is sitting right on a support level at $14.09 — a price it turned at four times since 2024-11-05, most recently on 2026-05-13. Since 2024-08-21 it has 11 such levels below the current price and 2 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go.-0.1%
All-time lowits lowest closing price on record is $0.07206 (set on 2000-12-20)$0.07206
Above the all-time lowit is 19467.0% above its all-time low+19,467%

Volatility

5
Band width vs its own 6 monthsday-to-day price swings are narrower than usual versus its own recent 6-month history (tighter than about 73% of it)27th percentile
Typical daily rangein a typical session it travels about $0.351 between its high and its low — about 2.5% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was$0.351
Bollinger bands (20-day, ±2σ)most of its recent trading has stayed between about $13.81 and $15.04 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles$13.81 – $14.43 – $15.04
Typical daily range (% of price)its price moves about 2.5% in a typical session — calmer than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price2.5%
Stretch from the 200-day averageit is trading 3.5 daily ranges above its 200-day average price (9.6% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale3.5 daily ranges above its 200-day average

Volume

1
Volume vs its 30-day averagetrading volume is running unusually high — about 2.1× its 30-day average, a sign of heightened interest2.15×

Analyst

2
Change in the average price targetanalysts' average price target is unchanged from the prior reading0.0%
Change in the consensus ratingnot available for this company yetn/a

Candlestick patterns

3
Since a doji5 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level5 sessions ago
Since a bullish engulfing6 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it6 sessions ago
Since a bearish engulfing2 sessions ago it opened above the previous session's close and finished below that session's open — a "bearish engulfing" pair, where one down day more than undid the up day before it2 sessions ago

Price gaps

3
Gap at the openit opened on 2026-08-21 0.6% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close+0.6%
Open gapit gapped 15.1% above the previous close 44 sessions ago and has not traded back through the level it left behind at 13.73 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed+15.1%
Gap filleda 3.0% gap up opened on 2026-06-29 has been "filled" 38 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it38 sessions ago

Price streaks

1
Closing streakit closed higher in its latest session, after a session that did not close higher — a single up day rather than a run1 session up

Relative strength

4
vs market, 1 monthover the past 1 month this stock lagged the market by 9.5 percentage points (the stock lost 7.2% while the market gained 2.3%)-9.5%
vs market, 3 monthsover the past 3 months this stock lagged the market by 11.0 percentage points (the stock lost 7.9% while the market gained 3.1%)-11.0%
vs market, 6 monthsover the past 6 months this stock beat the market by 6.3 percentage points (the stock gained 17.4% while the market gained 11.1%)+6.3%
vs market, 12 monthsover the past 12 months this stock beat the market by 56.9 percentage points (the stock gained 77.4% while the market gained 20.5%)+56.9%

Signal agreement

2
Bullish technical signals3 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, outperforming the market over 6 months — these describe past price behaviour, not a forecast3 of 9
Bearish technical signals3 of the 9 technical signals we can compute for it are currently in a bearish state: a fresh 20-day low, MACD momentum is negative, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast3 of 9

Trend (Ichimoku cloud)

1
Vs the Ichimoku cloudtrading 9.0% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is thin, spanning 0.6% of the share price, which is taken to mean a barrier that gives way easily.-9.0%

Volume-weighted price

2
Vs this year’s average price paidthe price is sitting right on the average price paid so far this year, so the typical buyer over that stretch is roughly break-even. That average is $14.08 — a volume-weighted average of daily closes over 155 sessions, not a true tick-by-tick VWAP.+0.1%
Vs the average paid since it last reportedthe price is 7% below the average price paid since it last reported on 2026-06-17 (its 10-K), so the typical buyer over that stretch is under water. That average is $15.20 — a volume-weighted average of daily closes over 46 sessions, not a true tick-by-tick VWAP.-7.2%

Price levels it has turned at before

SWBI last closed at $14.10 on 2026-08-21. Since 2024-08-21 it has turned at 11 prices below its last close and 2 above; the 3 nearest below and the 2 nearest above are listed, nearest first.

LevelSideDistanceEvidence
$14.09Support0.1% below the last closeturned there four times · 2024-11-05 to 2026-05-13
$14.49Resistance2.8% above the last closeturned there twice · 2026-03-09 to 2026-07-23
$13.64Support3.2% below the last closeturned there four times · 2024-09-18 to 2026-06-17
$12.88Support8.7% below the last closeturned there twice · 2024-10-23 to 2024-11-21
$15.84Resistance12.4% above the last closeturned there three times · 2026-05-04 to 2026-07-13

A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.

Wave structure

No Elliott-wave labelling currently fits its swings: the recent highs and lows do not satisfy the three rules a five-wave count has to obey, so there is no count to show rather than a count we are unsure about.

Read from daily closes as of 2026-08-21.

An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.

Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.

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Analyst consensus

  • Mean price target$17.25 range $16.50 – $18.00

Analyst estimates, as of 2026-08-17. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.

Analyst EPS estimate for SWBI

  • Consensus EPS estimate-$0.05 next reporting period, as of 2026-08-17

Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.

The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.

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Key risks (from latest filing)

["Political and legislative risk: demand is highly sensitive to election cycles and gun control legislation at federal and state levels, creating significant period-to-period demand volatility (e.g., historic demand spikes during COVID-19 and 2020 social unrest followed by normalization)","Regulatory and geographic constraints: certain states prohibit sale of modern sporting rifles, restrict magazine capacity, and enforce \"gun industry accountability\" laws that expose the company to civil liability; compliance costs and product distribution limitations could impair profitability","Cyclical consumer demand and inventory risk: discretionary consumer spending on firearms fluctuates with economic conditions, interest rates, unemployment, and consumer confidence, potentially leaving the company with excess inventory when demand softens"]

See SWBI's biggest risks from its latest 10-Q →

What changed in the latest 10-Q

AI-assisted comparison of SWBI's 10-Q filed 2026-03-05 against the prior one filed 2025-12-04.

Management's Discussion & Analysis (MD&A)

  • Added:
    • New section 'Third Quarter Fiscal 2026 Highlights' with Q3 and nine-month performance metrics (filed 2026-03-05)
    • New section 'Immaterial Correction of an Error' describing legal expense accrual correction of $620,000 and $1.5 million for three and nine months ended January 31, 2025 (filed 2026-03-05)
    • Detailed 'Results of Operations' section with net sales and gross profit tables for three and nine months ended January 31, 2026 vs 2025 (filed 2026-03-05)
    • Handgun sales discussion showing $27.6 million increase (34.6%) driven by new products (44.0% of sales) and 2-3% price increase effective January 1, 2026 (filed 2026-03-05)
    • Long gun sales discussion showing $8.4 million decrease (30.4%) due to timing of product launches and lower consumer demand (filed 2026-03-05)
    • Gross margin analysis identifying tariffs negatively impacted margin by approximately 160 basis points in Q3 (filed 2026-03-05)
    • Firearm units shipped tables by trade channel for three and nine months periods (filed 2026-03-05)
    • Statement that newly introduced products represented 38.7% of net sales for three months ended January 31, 2026 (filed 2026-03-05)
  • Removed:
    • Older filing shows only table of contents and forward-looking statements boilerplate; no MD&A narrative content is present in the extracted text (filed 2025-12-04)
  • Notes:
    • Older filing excerpt appears to be truncated/incomplete (only shows table of contents section and forward-looking statements), making full comparison impossible for most MD&A content
    • The newer filing contains substantially more operational detail and financial data than appears in the older filing excerpt provided

Risk Factors

  • Added:
    • Inclusion of extensive forward-looking statements section in newer filing with specific disclosures about RSU/PSU vesting, litigation beliefs, litigation defense intentions, inventory expectations, NICS comparisons, OBBBA provisions, capital expenditure expectations, and dividend payment information (filed 2026-03-05)
    • Inclusion of comprehensive trademark list (32 Smith & Wesson trademarks and related marks) in newer filing (filed 2026-03-05)
    • Addition of specific risk factors language in forward-looking statements regarding economic, political, social, legislative, regulatory, inflationary, and health factors; firearm regulation; social activist actions; lawsuits; market demand; tariffs; supply chain costs; terrorism/crime speculation; growth opportunities; market penetration; and product introduction strategies (filed 2026-03-05)
  • Removed:
    • Removal of reference to careful review of Risk Factors from Fiscal 2025 Form 10-K Part I Item 1A (filed 2025-12-04)
    • Removal of statement 'We are aware of no material changes to the Risk Factors discussed in our Fiscal 2025 Form 10-K' (filed 2025-12-04)
    • Removal of Item 2 disclosure that 'During the three months ended October 31, 2025, there were no purchases of our common stock by us or any affiliated purchasers' (filed 2025-12-04)
    • Removal of Item 5 Rule 10b5-1 Trading Plans section stating no directors or officers adopted or terminated trading arrangements during three months ended October 31, 2025 (filed 2025-12-04)
    • Removal of reference to Form 8-K filed August 18, 2025 regarding First Amendment to Credit Agreement (filed 2025-12-04)
    • Removal of signature section with dated signatures from Mark P. Smith and Deana L. McPherson (filed 2025-12-04)
  • Reworded:
    • Item 1A heading structure changed from narrative risk factor guidance to exhibit content listing (filed 2026-03-05 versus 2025-12-04)
    • Item 6 Exhibits section restructured with addition of exhibit descriptions and incorporations by reference, versus prior simpler reference (filed 2026-03-05)
    • Signature date changed from December 4, 2025 to March 5, 2026 filing date (filed 2026-03-05 versus 2025-12-04)
  • Notes:
    • The newer filing appears to be from a different interim period (January 31, 2026 vs. October 31, 2025) which may explain structural and content differences
    • The sections provided appear to contain table of contents and exhibit index materials rather than the full Risk Factors narrative content
    • Forward-looking statements in newer filing reference fiscal 2026 and contain specific business condition disclosures not present in the older filing's more general reference to Fiscal 2025 Form 10-K

AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.

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Insider activity (SEC Form 4)

No open-market insider purchases or sales are on record for SWBI — recent Form 4 activity was compensation-related (awards, option exercises, or tax withholding), not open-market buying or selling.

View full insider trading history → View SEC Form 3/4/5 filings

Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.

Institutional ownership (13F)

5 institutional 13F filers reported holding SWBI as of 2026-03-31 (quarter-end position, filed within 45 days).

  • Distinct 13F filers 5
  • Reported shares held 7,407,184
  • Reported value $106,251,419

reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 3 increased, 2 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".

Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.

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Short interest (FINRA)

SWBI had 2,006,170 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).

SWBI had 4.49% of its shares outstanding sold short as of the 2026-07-31 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 4.62 days to cover at the same settlement.

  • Reported short interest (shares) 2,006,170
  • Short interest (% of shares outstanding) 4.49%
  • Prior settlement (shares) 1,857,079
  • Reported change 8.03%
  • Days to cover (reported) 4.62

Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.

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Competitors & peers

AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.

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Frequently asked questions

What does SMITH WESSON BRANDS INC (SWBI) do?

Smith & Wesson Brands Inc manufactures and sells firearms (handguns, rifles, and accessories) and related shooting products for consumer, law enforcement, government, and military customers. The company operates through manufacturing, sales, and distribution channels while managing inventory levels across internal and channel distribution networks.

What sector is SMITH WESSON BRANDS INC (SWBI) in?

SMITH WESSON BRANDS INC (SWBI) is classified in the Consumer Discretionary sector. Its industry is Firearms manufacturing and distribution. It trades on NASDAQ.

Does SWBI pay a dividend?

Yes — SMITH WESSON BRANDS INC (SWBI) pays a dividend, with an indicated yield of about 3.39% and at least 5 years of non-decreasing per-share dividends (SEC EDGAR XBRL) — we do not hold the year before it, so the real streak may be longer (market data, as of 2026-08-24). Informational only — not financial advice.

Who are SMITH WESSON BRANDS INC's (SWBI) competitors?

Notable peers of SMITH WESSON BRANDS INC (SWBI) include Sturm, Ruger & Co., Vista Outdoor, Olin Corporation and American Outdoor Brands. This peer set is informational only — not financial advice.

Is SMITH WESSON BRANDS INC (SWBI) overbought or oversold right now?

SMITH WESSON BRANDS INC (SWBI) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 42, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.

Where does stocks-llm's data on SWBI come from?

Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.

Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-08-21.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.

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