PORCH GROUP INC (PRCH)
Information Technology · Application Software / Insurance Services · NASDAQ
A vertical software and services platform connecting homeowners with home service professionals and integrated insurance offerings.
What PORCH GROUP INC does
Porch Group is a vertical software company that provides software and services to home service companies, such as home inspectors, moving companies, and real estate professionals. The company also offers insurance products through the Porch Reciprocal Exchange, a consolidated variable interest entity. Its platform aims to connect homeowners with service providers and insurance solutions throughout the home ownership lifecycle.
Themes: vertical software, home services marketplace, insurtech, property and casualty insurance
Fundamentals
- Price$17.53 as of 2026-10-08 close
- Market cap$2.3B as of 2026-07-24 (share count; price 2026-10-08)
- 1-year return+13.6% 2025-10-08 close $15.43 → 2026-10-08 close $17.53
- P/En/a negative earnings
- Net margin-0.8% FY2025, SEC XBRL
- Gross margin+81.2% FY2025, SEC XBRL
- Debt / equity9.62 as of 2026-09-02
- Revenue growth (YoY)+19.5% as of 2026-09-02
- Revenue CAGR (3y)+14.9% SEC XBRL
- Beta2.17 as of 2026-09-02
- Last reported earnings2026-07-29 SEC EDGAR Form 8-K (Item 2.02)
How PRCH compares in its sector
- net profit marginmiddle range 380 covered Information Technology peers, as of 2026-09-02
- operating marginmiddle range 375 covered Information Technology peers, as of 2026-09-02
- gross margintop 10% 311 covered Information Technology peers, as of 2026-09-02
- 3-year revenue CAGRmiddle range 385 covered Information Technology peers
- free cash flow (absolute dollars, latest fiscal year)middle range 382 covered Information Technology peers, as of FY2025
Position among covered Information Technology companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
Dividend coverage
Not assessed — last reported dividend predates the accounts. The most recent fiscal year in which PRCH reported a dividend payment is FY2020, while its reported financial statements run through FY2025. Coverage is therefore not assessed for the latest year — an FY2020 ratio would not describe PRCH today.
Coverage is derived from reported SEC EDGAR XBRL figures, comparing dividends paid against net income and free cash flow for the SAME fiscal year. It is not shown here because the latest fiscal year with a reported dividend payment (FY2020) is older than the latest year of reported financial statements (FY2025), so any ratio would describe an out-of-date year. Informational only — not financial advice.
How PORCH GROUP INC looks technically
PORCH GROUP INC (PRCH) is trading 54.5% above its 200-day average, the long-term trend line — a longer-term uptrend. Its 50-day average crossed above its 200-day average about 68 trading days ago — a "golden cross", a bullish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend). Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 61, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bullish about 5 trading days ago (its momentum flipped positive). It just made a new 20-day high, its first since 2026-09-04, pushing above its recent trading range. It is 4.6% below its 52-week high (its highest price of the past year). Day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 6% of the past ~6 months), which often precedes a bigger move.
Trend
8
| Distance from the 200-day | it is trading 54.5% above its 200-day average, the long-term trend line — a longer-term uptrend | +54.5% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $16.65 | $16.65 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $11.35 | $11.35 |
| Swing structure | each recent peak has been higher than the one before it and each dip has been shallower — the pattern chart-watchers call an uptrend, which describes where price has already been and not where it goes next | higher highs and higher lows |
| Last swing turn | its last significant turn was a swing low 20 calendar days ago — the swings before that are what the structure reading is measured on | 20 sessions |
| Wave structure | its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five; the labelling fails if price closes below 15.49. It is one of several labellings that fit, and it describes the swings already printed, not what comes next. The same swings also read as a three-part correction in leg C. | possible upward five-wave sequence, in wave 3 (one of several readings) |
| Since the 50/200 cross | its 50-day average crossed above its 200-day average about 68 trading days ago — a "golden cross", a bullish long-term signal | 68 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 17, below the 25 that marks a real trend) | 17.3 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 61, neither overbought (above 70) nor oversold (below 30) | 61.2 |
|---|---|---|
| Position in its 14-day range | it is trading in the upper half of its 14-day range ($15.91 to $17.98) — its "stochastic" reading is 78 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 78.2 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bullish about 5 trading days ago (its momentum flipped positive) | 5 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $18.37 | $18.37 |
|---|---|---|
| From the 52-week high | it is 4.6% below its 52-week high (its highest price of the past year) | -4.6% |
| Above the 52-week low | it is 175.6% above its 52-week low (its lowest price of the past year) | +175.6% |
| Below the 52-week high | it is 4.6% below its highest point of the past year | 4.6% |
| Since a 20-day breakout | it just made a new 20-day high, its first since 2026-09-04, pushing above its recent trading range | 1 session |
| Since a 55-day breakout | it made a new 55-day high about 25 trading days ago | 25 sessions |
| All-time high | its highest closing price on record is $27.50 (set on 2021-11-16) | $27.50 |
| Given back of the 52-week move | over the past year its closes ranged ($6.40 to $18.06), and it has given back only a small part of its rise from last year’s low — 5% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $10.48 to $10.85. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 4.5% |
| From the all-time high | it is 36.3% below its all-time high | -36.3% |
| Nearest price level | it is trading 0.6% above a support level at $17.43 — a price it turned at twice since 2025-08-06, most recently on 2026-08-14. Since 2024-10-08 it has 13 such levels below the current price and 1 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | -0.6% |
| All-time low | its lowest closing price on record is $0.495 (set on 2023-10-25) | $0.495 |
| Above the all-time low | it is 3441.4% above its all-time low | +3,441% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually narrow versus its own recent history — a "Bollinger squeeze" (in the tightest 6% of the past ~6 months), which often precedes a bigger move | 6th percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.8334 between its high and its low — about 4.8% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.8334 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $15.71 and $17.65 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $15.71 – $16.68 – $17.65 |
| Typical daily range (% of price) | its price moves about 4.8% in a typical session — about typical for the companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 4.8% |
| Stretch from the 200-day average | it is trading 7.4 daily ranges above its 200-day average price (54.5% above it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 7.4 daily ranges above its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 0.72× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | the analyst consensus rating is unchanged since the prior reading | unchanged |
Candlestick patterns
2
| Since a doji | 6 sessions ago it opened and closed at almost the same price after trading through a wider range — a "doji", the classic picture of buyers and sellers finishing the session level | 6 sessions ago |
|---|---|---|
| Since a bullish engulfing | 5 sessions ago it opened below the previous session's close and finished above that session's open — a "bullish engulfing" pair, where one up day more than undid the down day before it | 5 sessions ago |
Price gaps
3
| Gap at the open | it opened on 2026-10-08 2.0% below the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | -2.0% |
|---|---|---|
| Open gap | it gapped 23.8% above the previous close 49 sessions ago and has not traded back through the level it left behind at 12.36 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | +23.8% |
| Gap filled | a 2.8% gap down opened on 2026-10-05 has been "filled" 3 sessions ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 3 sessions ago |
Price streaks
1
| Closing streak | it has closed higher 2 sessions in a row, a +2.1% move over the run — an unbroken run of up days, which describes what has already happened and says nothing about the next session | 2 sessions up |
|---|
Relative strength
4
| vs market, 1 month | over the past 1 month this stock beat the market by 3.7 percentage points (the stock gained 4.8% while the market gained 1.0%) | +3.7% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock beat the market by 14.2 percentage points (the stock gained 18.0% while the market gained 3.8%) | +14.2% |
| vs market, 6 months | over the past 6 months this stock beat the market by 123.0 percentage points (the stock gained 140.5% while the market gained 17.5%) | +123.0% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 1.4 percentage points (the stock gained 13.6% while the market gained 15.0%) | -1.4% |
Signal agreement
2
| Bullish technical signals | 6 of the 9 technical signals we can compute for it are currently in a bullish state: a "golden cross" — its 50-day average is above its 200-day, trading above its 200-day average, a fresh 20-day high, MACD momentum is positive, outperforming the market over 6 months, trading above the Ichimoku cloud — these describe past price behaviour, not a forecast | 6 of 9 |
|---|---|---|
| Bearish technical signals | 0 of the 9 technical signals we can compute for it are currently in a bearish state — these describe past price behaviour, not a forecast | 0 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 9.2% above the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-09-01 and projected forward over today's price, the side traders read as an established uptrend, with the band below acting as the level that would have to give way. The band itself is moderate, spanning 7.4% of the share price. | +9.2% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 53% above the average price paid so far this year, so the typical buyer over that stretch is showing a gain. That average is $11.50 — a volume-weighted average of daily closes over 187 sessions, not a true tick-by-tick VWAP. | +52.5% |
|---|---|---|
| Vs the average paid since it last reported | the price is 7% above the average price paid since it last reported on 2026-07-29 (its 10-Q), so the typical buyer over that stretch is showing a gain. That average is $16.31 — a volume-weighted average of daily closes over 51 sessions, not a true tick-by-tick VWAP. | +7.5% |
Price levels it has turned at before
PRCH last closed at $17.53 on 2026-10-08. Since 2024-10-08 it has turned at 13 prices below its last close and 1 above; the 3 nearest below and the nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $17.43 | Support | 0.6% below the last close | turned there twice · 2025-08-06 to 2026-08-14 |
| $17.07 | Support | 2.6% below the last close | turned there twice · 2025-09-16 to 2026-08-04 |
| $16.68 | Support | 4.8% below the last close | turned there twice · 2025-10-24 to 2026-07-02 |
| $19.33 | Resistance | 10.3% above the last close | turned there twice · 2025-09-08 to 2025-09-22 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a five-part upward sequence — what Elliott-wave chartists call an impulse — now in leg 3 of five.
This labelling fails — stops being a possible reading at all — if it closes below $15.49.
This is one of several labellings that fit the same swings, so treat it as a reading rather than the reading. It was chosen from 2 labellings that survived the rules, counting shorter readings of the same bars.
On past moves of this shape the leg has usually ended somewhere between $22.31 and $26.52 — that is where it has tended to end if the count holds, not a forecast of where the price goes.
Alternate reading: The same swings also read as a three-part correction in leg C, which fails on a close below $15.49.
This reading has stood for 10 trading days, since 2026-09-25.
Read from daily closes as of 2026-10-08.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading above the 200-day moving average · Broke out to a new 20-day high · MACD just crossed bullish (12/26/9) · in a Bollinger Band volatility squeeze · trendless / choppy (low ADX) · beating the market | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low · bollinger bands
Based on daily closing prices as of 2026-10-08. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Consensus ratingStrong Buy (1.29 mean, 1=Strong Buy…5=Strong Sell) — 7 analysts
- Mean price target$20.79 range $16.50 – $25.00; median $20.00
Analyst estimates, as of 2026-10-04. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Key risks (from latest filing)
["Significant ongoing net losses and accumulated deficit.","High level of long-term debt.","Dependence on the performance and regulatory environment of the Porch Reciprocal Exchange (consolidated insurance entity)."]
What changed in the latest 10-Q
AI-assisted comparison of PRCH's 10-Q filed 2026-04-28 against the prior one filed 2025-11-06.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing (2026-04-28) states the Company is 'a new kind of homeowners insurance company—one designed to stand out in a massive and growing market' and lists three explicit differentiators: (1) Advantaged Underwriting Through Proprietary Data, (2) Best Services for Homebuyers, (3) More Protection
- Newer filing adds description of serving 'approximately 22 thousand companies' in SaaS space (older filing stated 'approximately 24 thousand companies')
- Newer filing references 'our Annual Report on Form 10-K for the year ended December 31, 2025' whereas older filing references 'for the year ended December 31, 2024'
- Newer filing mentions Company provides 'a full moving concierge service' through the Porch app with specific services listed: 'moving logistics and essential home services like security, TV/Internet setup'
- Newer filing states 'pairing homeowners insurance with full home warranty, additional coverages, and appliance recall monitoring'
- Removed:
- Older filing (2025-11-06) had reference to operating 'under four reportable segments...Beginning in January 2025' which is not present in newer filing text (text is truncated)
- Older filing mentioned 'approximately 24 thousand companies' in SaaS space; newer filing states 'approximately 22 thousand companies'
- Older filing (2025-11-06) structured business overview with bullet points describing differentiation strategy; newer filing restructures into narrative format with explicit numbered differentiators
- Reworded:
- Forward-looking statements section: older filing references 'Annual Report on Form 10-K ("Annual Report") for the year ended December 31, 2024, as well as those discussed elsewhere in this report'; newer filing states 'Annual Report on Form 10-K for the year ended December 31, 2025, and in subsequent reports filed'
- Business Overview opening: older filing states 'Porch Group, Inc., ("Porch," the "Company," "we," "our," "us") is a new kind of homeowners insurance company'; newer filing adds 'together with its consolidated subsidiaries' and 'one designed to stand out in a massive and growing market'
- Data visibility claim: newer filing specifies 'giving us unique visibility into approximately 90% of U.S. homebuyers and approximately 90% of U.S. homes' versus older filing's reference to 'insights into approximately 90% of United States ("U.S.") homebuyers and properties'
- Service description: newer filing references 'Porch app' providing 'full moving concierge service'; older filing mentions 'both a full moving concierge and the Porch app' as separate offerings
- Notes:
- Newer filing text appears truncated at 'We utilize artificial intelligence ("AI") and machine le'; older filing text also truncated at segment structure discussion, limiting full section comparison
- Number change from 24 thousand to 22 thousand companies represents factual change but source/reason for change not evident in provided texts
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 14 open-market sales by insiders in the last 90 days, of which we have read Form 4 filings through 2026-10-04. The 5 days since 2026-10-04 have not been checked yet.
- Last 30 days · read to 2026-10-040 buys · 13 sells ($4M) — 4 selling insiders
- Last 90 days · read to 2026-10-040 buys · 14 sells ($4M) — 4 selling insiders
- Last 180 days · read to 2026-10-040 buys · 47 sells ($23M) — 4 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-10-06. Based on Form 4 filings read through 2026-10-04; anything filed since is not yet included.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about PRCH's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
4 institutional 13F filers reported holding PRCH as of 2026-06-30 (quarter-end position, filed within 45 days).
- Distinct 13F filers 4
- Reported shares held 12,812,247
- Reported value $192,696,193
reported quarterly holdings change (2026-03-31 → 2026-06-30): 0 new, 4 increased, 0 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Ask about PRCH's institutional holders → See what each manager we track holds →
Short interest (FINRA)
PRCH had 17,331,935 shares of reported short interest as of the 2026-09-15 FINRA settlement date (delayed, bi-monthly; not real-time).
PRCH had 13.1% of its shares outstanding sold short as of the 2026-09-15 FINRA settlement date (percent of FLOAT would be higher — float is not disclosed in the source). FINRA reported 12.93 days to cover at the same settlement.
- Reported short interest (shares) 17,331,935
- Short interest (% of shares outstanding) 13.1%
- Prior settlement (shares) 16,946,509
- Reported change 2.27%
- Days to cover (reported) 12.93
Reported to FINRA as of the 2026-09-15 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Angi (ANGI)
- Thumbtack
- HomeAdvisor
- Houzz
- Liberty Mutual
- Progressive (PGR)
- Allstate (ALL)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
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Frequently asked questions
What does PORCH GROUP INC (PRCH) do?
Porch Group is a vertical software company that provides software and services to home service companies, such as home inspectors, moving companies, and real estate professionals. The company also offers insurance products through the Porch Reciprocal Exchange, a consolidated variable interest entity. Its platform aims to connect homeowners with service providers and insurance solutions throughout the home ownership lifecycle.
What sector is PORCH GROUP INC (PRCH) in?
PORCH GROUP INC (PRCH) is classified in the Information Technology sector. Its industry is Application Software / Insurance Services. It trades on NASDAQ.
Who are PORCH GROUP INC's (PRCH) competitors?
Notable peers of PORCH GROUP INC (PRCH) include Angi, Thumbtack, HomeAdvisor, Houzz and Liberty Mutual. This peer set is informational only — not financial advice.
Is PORCH GROUP INC (PRCH) overbought or oversold right now?
PORCH GROUP INC (PRCH) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 61, in the neutral middle (as of 2026-10-08). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on PRCH come from?
Fundamentals come from SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest; prices are market data, as of 2026-09-02; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: SEC XBRL company filings for the figures marked with a fiscal year, and market data, as of 2026-09-02 for the rest. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-10-08.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.