STITCH FIX INC CLASS A (SFIX)
Consumer Discretionary · Online personal styling and curated retail · NASDAQ
AI-powered personal styling service that pairs human Stylists with proprietary recommendation algorithms to curate personalized clothing shipments and shopping experiences.
What STITCH FIX INC CLASS A does
Stitch Fix operates a hybrid online fashion retail platform combining expert human stylists with proprietary AI and recommendation algorithms. The company offers two primary client experiences: "Fix" (curated shipments of apparel, shoes, and accessories selected by stylists) and "Freestyle" (direct purchases based on personalized algorithm recommendations). Stitch Fix serves multiple demographic segments including Women's, Men's, Kids, Petite, Maternity, and Plus categories through a selection of established brand partners and owned private label brands. The company leverages a rich, client-provided data set and merchandise intelligence to power styling recommendations and optimize inventory, pricing, and marketing decisions.
Themes: ["AI-powered personalization / styling","Human-AI hybrid service model","Direct-to-consumer fashion retail","Subscription and on-demand shopping","Data-driven merchandising"]
Fundamentals
- Price$3.52 as of 2026-07-09 close
- Market cap$472M as of 2026-07-10
- 1-year return-13.5% as of 2026-07-09 close
- Net margin-1.4% as of 2026-07-10
- Gross margin+43.7% as of 2026-07-10
- ROE-9.3% as of 2026-07-10
- Debt / equity0.00 as of 2026-07-10
- Revenue growth (YoY)+4.7% as of 2026-07-10
- Revenue CAGR (3y)-14.4% SEC XBRL
- Beta2.34 as of 2026-07-10
Key risks (from latest filing)
["Declining active client base (down 1.9% YoY as of May 2026) despite revenue growth, indicating challenges in client acquisition and retention","Negative net margins (-1.43%) with unprofitability; company is vulnerable to broader macroeconomic uncertainty and weakening consumer discretionary spending","Dependence on proprietary data and AI algorithms for competitive advantage; any deterioration in algorithm quality, data integrity, or stylist quality could erode the core value proposition"]
Competitors & peers
- Amazon (AMZN)
- Nordstrom (JWN)
- ThirdLove
- Rent the Runway
- Warby Parker (WRBY)
Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-07-09.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.