STITCH FIX INC CLASS A (SFIX)
Consumer Discretionary · Online personal styling and curated retail · NASDAQ
AI-powered personal styling service that pairs human Stylists with proprietary recommendation algorithms to curate personalized clothing shipments and shopping experiences.
What STITCH FIX INC CLASS A does
Stitch Fix operates a hybrid online fashion retail platform combining expert human stylists with proprietary AI and recommendation algorithms. The company offers two primary client experiences: "Fix" (curated shipments of apparel, shoes, and accessories selected by stylists) and "Freestyle" (direct purchases based on personalized algorithm recommendations). Stitch Fix serves multiple demographic segments including Women's, Men's, Kids, Petite, Maternity, and Plus categories through a selection of established brand partners and owned private label brands. The company leverages a rich, client-provided data set and merchandise intelligence to power styling recommendations and optimize inventory, pricing, and marketing decisions.
Themes: AI-powered personalization / styling, Human-AI hybrid service model, Direct-to-consumer fashion retail, Subscription and on-demand shopping, Data-driven merchandising
Fundamentals
- Price$3.34 as of 2026-08-21 close
- Market cap$484M as of 2026-08-24
- 1-year return-33.5% 2025-08-21 close $5.02 → 2026-08-21 close $3.34
- P/En/a negative earnings
- Net margin-1.4% as of 2026-08-24
- Gross margin+43.7% as of 2026-08-24
- ROE-9.3% as of 2026-08-24
- Debt / equity0.00 as of 2026-08-24
- Revenue growth (YoY)+4.7% as of 2026-08-24
- Revenue CAGR (3y)-14.4% SEC XBRL
- Beta2.37 as of 2026-08-24
- Last reported earnings2026-06-10 SEC EDGAR Form 8-K (Item 2.02)
How SFIX compares in its sector
- net profit marginbottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- operating marginbottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- gross marginmiddle range 331 covered Consumer Discretionary peers, as of 2026-08-24
- return on equitybottom 25% 334 covered Consumer Discretionary peers, as of 2026-08-24
- 3-year revenue CAGRbottom 10% 325 covered Consumer Discretionary peers
- free cash flow (absolute dollars, latest fiscal year)bottom 25% 311 covered Consumer Discretionary peers, as of FY2025
Position among covered Consumer Discretionary companies that report each metric (minimum 5 peers). A relative position within our covered catalog — not a valuation, quality, or investment judgment. A higher percentile is simply a higher value (for P/E, more expensive on earnings — never "better"). Informational only.
How STITCH FIX INC CLASS A looks technically
STITCH FIX INC CLASS A (SFIX) is trading 17.2% below its 200-day average, the long-term trend line — a long-term downtrend. Its 50-day average crossed below its 200-day average about 115 trading days ago — a "death cross", a bearish long-term signal. There is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 20, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend. Momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 38, neither overbought (above 70) nor oversold (below 30). MACD, a trend-momentum gauge, turned bearish about 9 trading days ago (its momentum flipped negative). It made a new 20-day low about 4 trading days ago. It is 43.8% below its highest point of the past year.
Trend
8
| Distance from the 200-day | it is trading 17.2% below its 200-day average, the long-term trend line — a long-term downtrend | -17.3% |
|---|---|---|
| 50-day moving average | its average price over the last 50 trading days — a short-term trend line — is $3.89 | $3.89 |
| 200-day moving average | its average price over the last 200 trading days — the long-term trend line — is $4.04 | $4.04 |
| Swing structure | its recent peaks and dips disagree — one of them is rising while the other is not, so there is no clean up or down pattern in the swings | mixed — one of the two is not confirming |
| Last swing turn | its last significant turn was a swing high 16 calendar days ago — the swings before that are what the structure reading is measured on | 16 sessions |
| Wave structure | its recent swings can be read as a completed three-part upward correction — a pullback in the A-B-C shape Elliott-wave chartists use; the labelling fails if price closes above 4.42. It is the only labelling that fits, though not with textbook proportions, and it describes the swings already printed, not what comes next. | possible three-wave upward correction, complete (atypical proportions) |
| Since the 50/200 cross | its 50-day average crossed below its 200-day average about 115 trading days ago — a "death cross", a bearish long-term signal | 115 sessions |
| Trend strength (14-day ADX) | there is no clear trend right now — the price is choppy (ADX, a 0–100 trend-strength gauge, is 20, below the 25 that marks a real trend), though sellers have been pushing harder than buyers lately — pressure, not a trend | 19.5 |
Momentum
3
| 14-day RSI | momentum is neutral — its 14-day RSI (a 0–100 momentum gauge) is 38, neither overbought (above 70) nor oversold (below 30) | 38.2 |
|---|---|---|
| Position in its 14-day range | it is trading near the bottom of its 14-day range ($3.18 to $4.42) — its "stochastic" reading is 13 out of 100, where 0 would mean closing exactly at the 14-session low and 100 exactly at the high. This measures WHERE the price sits inside its recent range, which is a different question from the RSI beside it: RSI is a momentum gauge, measuring how FAST the price has been moving, so a stock can drift quietly to the bottom of its range with an ordinary RSI, or fall sharply and still sit in the middle. It has been climbing within that range over the last few sessions. | 12.9 |
| Since the MACD crossed zero | MACD, a trend-momentum gauge, turned bearish about 9 trading days ago (its momentum flipped negative) | 9 sessions |
Range
12
| 52-week high | its highest closing price over the past year (about 252 trading days) was $5.94 | $5.94 |
|---|---|---|
| From the 52-week high | it is 43.8% below its 52-week high (its highest price of the past year) | -43.8% |
| Above the 52-week low | it is 13.2% above its 52-week low (its lowest price of the past year) | +13.2% |
| Below the 52-week high | it is 43.8% below its highest point of the past year | 43.8% |
| Since a 20-day breakout | it made a new 20-day low about 4 trading days ago | 4 sessions |
| Since a 55-day breakout | it made a new 55-day low about 4 trading days ago | 4 sessions |
| All-time high | its highest closing price on record is $113.76 (set on 2021-01-27) | $113.76 |
| Given back of the 52-week move | over the past year its closes ranged ($3.06 to $5.83), and it has recovered only a small part of its fall from last year’s high — 10% of it. Chart-watchers call 61.8%-65% given back the "golden pocket" — for this company that is $4.77 to $4.86. It is watched widely enough that orders cluster there, which is the honest reason it matters; it is not a forecast. | 10.1% |
| From the all-time high | it is 97.1% below its all-time high | -97.1% |
| Nearest price level | it is trading 0.9% below a resistance level at $3.37 — a price it turned at three times since 2024-09-06, most recently on 2026-06-05. Since 2024-08-21 it has 1 such level below the current price and 12 above. Levels like these describe where the price has reversed or paused before; they are not a forecast of where it will go. | +0.9% |
| All-time low | its lowest closing price on record is $2.06 (set on 2024-04-22) | $2.06 |
| Above the all-time low | it is 62.1% above its all-time low | +62.1% |
Volatility
5
| Band width vs its own 6 months | day-to-day price swings are unusually wide versus its own recent history (wider than about 83% of the past ~6 months) | 83rd percentile |
|---|---|---|
| Typical daily range | in a typical session it travels about $0.2019 between its high and its low — about 6.1% of its price. That is its "average true range" over the last 14 sessions, which also counts the distance from the previous close, so a day that opens well away from yesterday counts as the large move it was | $0.2019 |
| Bollinger bands (20-day, ±2σ) | most of its recent trading has stayed between about $3.12 and $4.53 — the "Bollinger bands", a range drawn two standard deviations either side of its 20-day average price, which widens when the stock gets more volatile and narrows when it settles | $3.12 – $3.82 – $4.53 |
| Typical daily range (% of price) | its price moves about 6.1% in a typical session — more volatile than most companies we cover. This is the average gap between a session's high and low over the last 14 sessions, counting overnight moves, expressed against the current price so it can be compared with companies trading at any price | 6.0% |
| Stretch from the 200-day average | it is trading 3.5 daily ranges below its 200-day average price (17.3% below it in plain percentage terms) — a way of asking how far it has stretched from its own average in units of how far it normally moves in a day, so a calm company and a jumpy one can be compared on the same scale | 3.5 daily ranges below its 200-day average |
Volume
1
| Volume vs its 30-day average | trading volume is about normal versus its 30-day average | 1.03× |
|---|
Analyst
2
| Change in the average price target | analysts' average price target is unchanged from the prior reading | 0.0% |
|---|---|---|
| Change in the consensus rating | not available for this company yet | n/a |
Price gaps
3
| Gap at the open | it opened on 2026-08-21 0.3% above the previous session's close — an overnight gap, the part of the move that happened while the market was shut, and traded back through that level before the close | +0.3% |
|---|---|---|
| Open gap | it gapped 2.9% below the previous close 9 sessions ago and has not traded back through the level it left behind at 4.2 — an "unfilled gap", which describes a price range no trade has since crossed and is not a forecast that it will be crossed | -2.9% |
| Gap filled | a 2.7% gap down opened on 2026-08-20 has been "filled" 1 session ago — price traded back through the level the gap left behind, and it closed again during the very session that opened it | 1 session ago |
Relative strength
4
| vs market, 1 month | over the past 1 month this stock lagged the market by 15.4 percentage points (the stock lost 13.0% while the market gained 2.3%) | -15.3% |
|---|---|---|
| vs market, 3 months | over the past 3 months this stock lagged the market by 3.4 percentage points (the stock lost 0.3% while the market gained 3.1%) | -3.4% |
| vs market, 6 months | over the past 6 months this stock lagged the market by 15.1 percentage points (the stock lost 4.0% while the market gained 11.1%) | -15.1% |
| vs market, 12 months | over the past 12 months this stock lagged the market by 53.9 percentage points (the stock lost 33.5% while the market gained 20.5%) | -54.0% |
Signal agreement
2
| Bullish technical signals | 1 of the 9 technical signals we can compute for it is currently in a bullish state: near the bottom of its 14-day range (oversold) — these describe past price behaviour, not a forecast | 1 of 9 |
|---|---|---|
| Bearish technical signals | 5 of the 9 technical signals we can compute for it are currently in a bearish state: a "death cross" — its 50-day average is below its 200-day, trading below its 200-day average, MACD momentum is negative, lagging the market over 6 months, trading below the Ichimoku cloud — these describe past price behaviour, not a forecast | 5 of 9 |
Trend (Ichimoku cloud)
1
| Vs the Ichimoku cloud | trading 11% below the Ichimoku cloud — a band drawn from where its own highs and lows sat up to 2026-07-16 and projected forward over today's price, the side traders read as an established downtrend, with the band above acting as the level that would have to be cleared. The band itself is moderate, spanning 2.7% of the share price. | -11.3% |
|---|
Volume-weighted price
2
| Vs this year’s average price paid | the price is 14% below the average price paid so far this year, so the typical buyer over that stretch is under water. That average is $3.89 — a volume-weighted average of daily closes over 155 sessions, not a true tick-by-tick VWAP. | -14.2% |
|---|---|---|
| Vs the average paid since it last reported | the price is 16% below the average price paid since it last reported on 2026-06-10 (its 8-K), so the typical buyer over that stretch is under water. That average is $3.99 — a volume-weighted average of daily closes over 50 sessions, not a true tick-by-tick VWAP. | -16.2% |
Price levels it has turned at before
SFIX last closed at $3.34 on 2026-08-21. Since 2024-08-21 it has turned at 1 price below its last close and 12 above; the nearest below and the 3 nearest above are listed, nearest first.
| Level | Side | Distance | Evidence |
|---|---|---|---|
| $3.37 | Resistance | 0.9% above the last close | turned there three times · 2024-09-06 to 2026-06-05 |
| $3.50 | Resistance | 4.9% above the last close | turned there three times · 2025-06-27 to 2026-07-10 |
| $3.60 | Resistance | 7.6% above the last close | turned there three times · 2024-11-15 to 2026-03-10 |
| $2.95 | Support | 11.7% below the last close | turned there twice · 2026-03-03 to 2026-05-20 |
A level is a price this company reversed or paused at more than once — they describe past behaviour, not a forecast of where the price will go.
Wave structure
Its recent swings can be read as a three-part upward correction — the A-B-C shape chartists use for a pullback — now complete.
This labelling fails — stops being a possible reading at all — if it closes above $4.42.
It is the only labelling that fits these swings, though its proportions are not the textbook ones. It was chosen from 3 labellings that survived the rules, counting shorter readings of the same bars.
This labelling was already in place when we began recording count changes on 2026-08-12, so how long it has stood is not something we can say yet.
Read from daily closes as of 2026-08-21.
An Elliott-wave count describes the swings already printed and the level that would disprove it. It is not a forecast, a target, or advice.
Screens: Trading below the 200-day moving average · Pulled back from the 12-month high · trendless / choppy (low ADX) · lagging the market · Most volatile (6%+ typical daily range) · At the bottom of its 14-day range (stochastic below 20) | Learn: moving average · golden cross · adx · rsi · macd · breakout · fifty two week high low
Based on daily closing prices as of 2026-08-21. Describes past price behavior only — informational, not financial advice.
Analyst consensus
- Mean price target$4.70 range $3.00 – $6.00; median $5.00
Analyst estimates, as of 2026-08-24. These are third-party analyst opinions and price targets, aggregated — not a recommendation, prediction, or advice from stocks-llm. Informational only.
Analyst EPS estimate for SFIX
- Consensus EPS estimate-$0.05445 next reporting period, as of 2026-08-24
Change over time is not available yet: it needs two readings of the same reporting period at least 30 days apart, and we have been recording these estimates since 2026-08-04. An estimate for a DIFFERENT quarter is not a revision, so a reading from before the last report is never compared with one after it.
The consensus estimate for the next reporting period, and how it has moved between readings of that SAME period. A change is measured only between readings estimating one period — when a company reports, the consensus moves to the next quarter and the two numbers are not comparable. Informational only, not a forecast and not advice.
Key risks (from latest filing)
["Declining active client base (down 1.9% YoY as of May 2026) despite revenue growth, indicating challenges in client acquisition and retention","Negative net margins (-1.43%) with unprofitability; company is vulnerable to broader macroeconomic uncertainty and weakening consumer discretionary spending","Dependence on proprietary data and AI algorithms for competitive advantage; any deterioration in algorithm quality, data integrity, or stylist quality could erode the core value proposition"]
What changed in the latest 10-Q
AI-assisted comparison of SFIX's 10-Q filed 2026-06-11 against the prior one filed 2026-03-12.
Management's Discussion & Analysis (MD&A)
- Added:
- Newer filing (2026-06-11) specifies fiscal year ending August 1, 2026 and August 2, 2025 'each consist of 52 weeks' versus older filing's 'consist of 52 weeks'
- Reworded:
- Period covered changed from 'three months and six months ended January 31, 2026' in older filing to 'three months and nine months ended May 2, 2026' in newer filing
- Revenue figures changed: from '$341.3 million and $683.4 million' (older, Q2) to '$340.3 million and $1,023.7 million' (newer, Q3)
- Year-over-year revenue growth changed from '9.4% and 8.3%' to '4.7% and 7.1%'
- Active client counts changed from '2,288,000 and 2,371,000' to '2,309,000 and 2,353,000'
- Year-over-year active client decrease changed from '3.5%' to '1.9%'
- Net loss from continuing operations changed from '$2.7 million and $9.0 million' to '$1.5 million and $10.5 million'
- Prior year net loss comparison changed from '$6.6 million and $12.9 million' to '$7.4 million and $20.3 million'
- Form header changed from 'Q2 2026 FORM 10-Q' to 'Q3 2026 FORM 10-Q'
- Notes:
- The two filings cover different fiscal quarters (Q2 vs Q3 2026) with different period end dates (January 31 vs May 2), making them sequential quarterly reports rather than amendments to the same period
- All numerical changes reflect different reporting periods and are expected differences between consecutive quarterly filings
Risk Factors
- Added:
- Added risk factor in newer filing (2026-06-11): 'We cannot guarantee that our share repurchase program will enhance long-term stockholder value. Share repurchases could also diminish our cash reserves.' under RISKS RELATING TO OWNERSHIP OF OUR CLASS A COMMON STOCK section
- Added wording 'or improve' to brand maintenance risk in newer filing: 'Our business depends on a strong brand and we may not be able to maintain or improve our brand and reputation.'
- Removed:
- Removed risk factor from older filing (2026-03-12): 'We cannot guarantee that our share repurchase program will enhance long-term stockholder value. Share repurchases could also diminish our cash reserves.' is not present in older version
- Removed from older filing the complete text of final risk factor 'We may not be able to generate sufficient capital to support and grow our business, and outside capital might not be' which appears truncated
- Reworded:
- Older filing (2026-03-12) states 'Our business depends on a strong brand and we may not be able to maintain our brand and reputation' vs. newer filing (2026-06-11) states 'Our business depends on a strong brand and we may not be able to maintain or improve our brand and reputation' - added 'or improve'
- Document identifier changed from 'Q2 2026 FORM 10-Q' in older filing to 'Q3 2026 FORM 10-Q' in newer filing
- Notes:
- The older filing text appears truncated at the end, cutting off final risk factor language after 'and outside capital might not be'
- Comparison is limited to the Risk Factor Summary section provided; full detailed risk factor descriptions below the summary are not included in either text provided
AI-assisted comparison of two SEC filing sections. It describes wording and theme changes only, makes no materiality, legal, or investment judgement, and is not financial advice. Informational only — not financial advice.
Insider activity (SEC Form 4)
0 open-market purchases and 19 open-market sales by insiders in the last 90 days.
- Last 30 days0 buys · 4 sells ($549560) — 1 selling insider
- Last 90 days0 buys · 19 sells ($3M) — 3 selling insiders
- Last 180 days0 buys · 21 sells ($4M) — 3 selling insiders
Activity heuristic: net selling (a transparent product heuristic from the counts above, not a prediction or advice)
Most recent open-market transaction: 2026-08-03. As of 2026-08-24.
View full insider trading history → View SEC Form 3/4/5 filingsAsk about SFIX's insider activity →
Only open-market purchases (SEC code P) and sales (code S) are counted here. Option exercises, vesting/awards, gifts, and shares withheld for taxes are excluded — they are compensation or mechanical, not open-market conviction. Sales may be planned and non-discretionary (e.g. a Rule 10b5-1 plan) and are not necessarily bearish; open-market buying is not a recommendation to buy. Informational only — not financial advice.
Institutional ownership (13F)
5 institutional 13F filers reported holding SFIX as of 2026-03-31 (quarter-end position, filed within 45 days).
- Distinct 13F filers 5
- Reported shares held 21,318,994
- Reported value $70,565,870
reported quarterly holdings change (2025-12-31 → 2026-03-31): 0 new, 2 increased, 3 decreased, 0 exited. Change counts cover only managers that filed 13F reports in BOTH quarters, derived between two quarter-end snapshots — not same-day trades; a single manager is never said to have "bought" or "sold".
Institutional holdings are quarter-end long positions reported on SEC Form 13F-HR, filed up to 45 days after the quarter ends — they are delayed, are not real-time trades, exclude short positions and most non-US securities, and are not investment advice. Any increase/decrease is a reported change between two quarterly snapshots, not a same-day purchase or sale. These are quarter-end snapshots from the 13F filings on SEC EDGAR, filed within 45 days — not real-time, and any change is a difference between two quarterly reports, not a same-day trade. Informational only — not financial advice.
Short interest (FINRA)
SFIX had 12,523,675 shares of reported short interest as of the 2026-07-31 FINRA settlement date (delayed, bi-monthly; not real-time).
Short interest as a percent of shares outstanding is not shown for SFIX because we do not hold a verified share count to divide it by. The reported figures above are unaffected.
- Reported short interest (shares) 12,523,675
- Prior settlement (shares) 12,820,329
- Reported change -2.31%
- Days to cover (reported) 9.49
Reported to FINRA as of the 2026-07-31 settlement date. Short interest is reported to FINRA and published on a delayed, bi-monthly schedule (as of a settlement date, disseminated roughly eight business days later) — it is NOT real-time, does not cover every venue or all US trading, and is not a short-squeeze prediction or investment advice. Days-to-cover is the value FINRA reports; percent of float is not shown because the source file carries no share-count denominator — where a percent appears it is of shares OUTSTANDING, the larger base, and is therefore a floor on percent of float. Informational only — not financial advice.
Competitors & peers
- Nordstrom (JWN)
- Amazon (AMZN)
- Rent the Runway (RENT)
- Gap (GPS)
- Target (TGT)
- Walmart (WMT)
AI-enriched competitor set. Linked names are companies covered by stocks-llm; other named peers are shown for reference only.
Compare SFIX vs…
Frequently asked questions
What does STITCH FIX INC CLASS A (SFIX) do?
Stitch Fix operates a hybrid online fashion retail platform combining expert human stylists with proprietary AI and recommendation algorithms. The company offers two primary client experiences: "Fix" (curated shipments of apparel, shoes, and accessories selected by stylists) and "Freestyle" (direct purchases based on personalized algorithm recommendations).
What sector is STITCH FIX INC CLASS A (SFIX) in?
STITCH FIX INC CLASS A (SFIX) is classified in the Consumer Discretionary sector. Its industry is Online personal styling and curated retail. It trades on NASDAQ.
Who are STITCH FIX INC CLASS A's (SFIX) competitors?
Notable peers of STITCH FIX INC CLASS A (SFIX) include Nordstrom, Amazon, Rent the Runway, Gap and Target. This peer set is informational only — not financial advice.
Is STITCH FIX INC CLASS A (SFIX) overbought or oversold right now?
STITCH FIX INC CLASS A (SFIX) is currently neither overbought nor oversold — its 14-day RSI (a 0–100 momentum gauge) is 38, in the neutral middle (as of 2026-08-21). RSI describes recent price momentum, not a forecast — informational only, not financial advice.
Where does stocks-llm's data on SFIX come from?
Fundamentals and prices come from market data, as of 2026-08-24; company filings and profile facts come from SEC EDGAR. All figures are delayed daily-close data shown with their as-of date — informational only, not financial advice.
Fundamentals: market data, as of 2026-08-24. Filings: SEC EDGAR. Prices are delayed daily-close data.
Last updated 2026-08-21.
Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & market data, shown with their as-of date.