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Maplebear Inc. (CART)

Consumer Staples

Leading technology and marketplace enabler connecting consumers, retailers, brands, and shoppers across the North American grocery ecosystem through e-commerce, fulfillment, and advertising solutions.

What Maplebear Inc. does

Maplebear Inc., operating as Instacart, is the leading technology and enablement partner for the grocery industry. The company operates a two-sided marketplace (Instacart Marketplace) where consumers shop from favorite retailers through an app or website, while also providing retailers with an end-to-end Enterprise platform for digital transformation covering e-commerce storefronts, fulfillment, in-store technologies, advertising, and data insights. Instacart also operates an advertising network (Instacart Ads) leveraging first-party transaction data, and maintains a network of approximately 600,000 independent contractor shoppers who fulfill orders. The platform reaches over 98% of North American households and has powered more than 1.6 billion orders.

Themes: ["Grocery e-commerce / online grocery delivery","Marketplace and fulfillment network","Retail technology enablement","Advertising and data monetization","Supply chain and logistics","AI and personalization","Omnichannel retail","Membership and subscription"]

Fundamentals

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Key risks (from latest filing)

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Competitors & peers

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Fundamentals: Finnhub, as of 2026-07-10. Filings: SEC EDGAR. Prices are delayed daily-close data.

Last updated 2026-07-09.

Informational only — NOT financial advice. All figures are delayed daily-close data from SEC EDGAR & Finnhub, shown with their as-of date.